Summary
Overview
Work History
Education
Timeline
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Michael Plantamura

Director Of Sales
Nashville

Summary

Having worked in swimming since I was 14 years old, I am extremely passionate about the sport and have always planned to continue in this field for the rest of my life. While I’ve mainly been focused on competitive swimming, a recent conversation about water safety reignited my passion for this important area. When I came across the opportunity at Big Blue Swim School, I was immediately drawn to the mission, as it aligns with both my career and my personal values. I’m excited about the chance to contribute to the growth of Big Blue Swim School and its focus on water safety and swimming education.

Overview

10
10
years of professional experience

Work History

Director of Sales

Fitter & Faster Swim Camps
01.2021 - Current
  • Lead sales and marketing strategy for 550+ annual swim camps across 50+ states and Canada, a growth from 200 camps in 2021, demonstrating strong scalability and the successful execution of strategic campaigns. Tens of thousands of kids attend our camps annually, and 26% of the qualifiers for the US Olympic Trials have participated in Fitter & Faster camps.
  • Accountable for driving revenue and gross profit growth through collaboration with hosts, third-party teams, governing bodies, and LSCs, ensuring alignment with organizational objectives and sustained growth.
  • Collaborate with 150+ elite athletes, including Olympians, NCAA Champions, and Olympic Coaches, to understand their unique strengths and stories, and develop customized marketing strategies to promote their involvement and maximize camp registrations.
  • Design and implement targeted paid social media campaigns, optimizing audience segmentation and leveraging compelling content to increase engagement and drive registration growth across the company.
  • Forge and nurture long-term relationships with swim teams, coaches, and aquatic organizations, ensuring high customer satisfaction and fostering repeat partnerships.
  • Oversee collaboration with internal teams—marketing, operations, and customer service—to ensure seamless execution of nationwide camps, from small communities to major cities.
  • Leverage CRM and analytics tools (Klaviyo, Salesforce, Beefree, Google Analytics) to monitor and optimize campaign performance, providing actionable insights and recommendations to enhance marketing strategies.
  • Demonstrate exceptional problem-solving by adapting marketing strategies for low-registration events, driving growth through targeted outreach and customized campaigns.

Owner

Plantamura Promotions
01.2019 - 01.2021
  • Founded and operated a successful event company, producing high-profile swim camps featuring Olympians such as Jason Lezak, Caeleb Dressel, and Missy Franklin, delivering world-class training experiences to athletes of all levels.
  • Led the production and marketing of events, including managing partnerships, securing sponsorships, and handling all operational aspects, resulting in sold-out camps and significant brand visibility within the swimming community.
  • Pivoted successfully during the COVID-19 pandemic to create and launch online training courses featuring Olympians like Caeleb Dressel and Missy Franklin, engaging 2,000+ competitive athletes and expanding brand reach during a this period of uncertainty.
  • Developed and executed digital marketing strategies, leveraging social media, email campaigns to drive course enrollment maintaining high customer engagement during the shift to virtual platforms during the pandemic.
  • Built and nurtured relationships with top-tier athletes, coaches, and industry influencers.

Founder & CMO

Swimfluence
05.2015 - 01.2021
  • Founded Swimfluence, a subscription box service designed to deliver monthly encouragement to competitive swimmers, sourcing a wide range of products such as training equipment, snacks, haircare, skincare, and swim gear directly to their doorsteps.
  • Leveraged a social media following of 500,000+ across multiple platforms, including the Instagram account @swimming, utilizing these channels to effectively market and drive subscriptions.
  • Partnered with leading brands in the swimming industry, including Speedo, TYR, Arena, USA Swimming, USA Swimming Foundation, Quest, and Fitter & Faster, securing sponsorships and product collaborations to enhance the value of the subscription boxes.
  • Managed the end-to-end process of sourcing, curating, and shipping tens of thousands of subscription boxes, ensuring that products met the needs of competitive swimmers and maintained high levels of customer satisfaction.
  • Led digital marketing initiatives across social media, influencer partnerships, and content creation to drive brand awareness and subscription growth, demonstrating a deep understanding of audience engagement and community building.
  • Developed and executed business strategies from concept to execution, handling everything from product sourcing to logistics, financials, and customer service, gaining invaluable experience in entrepreneurship and business development.

Education

Bachelor of Science - Organizational Leadership

Illinois State University
Normal, IL
05.2001 -

Timeline

Director of Sales

Fitter & Faster Swim Camps
01.2021 - Current

Owner

Plantamura Promotions
01.2019 - 01.2021

Founder & CMO

Swimfluence
05.2015 - 01.2021

Bachelor of Science - Organizational Leadership

Illinois State University
05.2001 -

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Michael PlantamuraDirector Of Sales