Summary
Overview
Work History
Education
Skills
Timeline
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Michael Plucinsky

Summary

Accomplished account manager with excellent client oversight, issue resolution and relationship-building expertise to accomplish the company's financial goals. Recognized for being a collaborative team leader with a consistent record of retaining and growing clients.

Overview

9
9
years of professional experience

Work History

Growth Strategist

Revenue River
01.2021 - Current
  • Managed a dynamic portfolio of 15 mid-to-enterprise-sized accounts, driving $1.4 million in annual revenue.
  • Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth
  • Successfully negotiated contract renewals and upsell opportunities by addressing client needs effectively
  • Led cross-functional marketing specialist teams (5-10 members per client), ensuring projects were delivered on time and within budget
  • Developed and presented performance dashboards aligning with marketing and sales goals, showcasing ROI to client leadership.
  • Innovated new internal processes in collaboration with department leaders to enhance operational efficiency.


Digital Marketing Manager

Whole Health Products
08.2016 - 01.2020
  • Directed comprehensive marketing campaigns, including strategy planning, audience segmentation and content creation.
  • Analyzed market trends and competitor strategies using Google Analytics for informed strategic planning.
  • Enhanced lead generation by managing Google Adwords campaigns, optimizing bids and conducting research for new keywords.
  • Launched the company's first blog, increasing overall web traffic by 17% within the first year.
  • Oversaw the redesign and successful launch of the online e-commerce store in collaboration with a freelance agency.

Marketing Assistant

Whole Health Products
08.2014 - 08.2016
  • Contributed to campaign development and provided innovative ideas for growing revenue.
  • Managed social media accounts, including content creation and scheduling, engaging with followers, and optimizing performance.
  • Conducted research to recommend new products based on industry health trends.
  • Handled customer service tasks, addressing inquiries, and effectively resolving complains.

Education

Bachelor of Science - Marketing

University of Colorado – Leeds School of Business
Boulder, CO
05.2014

Skills

  • Strategic Account Management
  • Client Relationship Building
  • Sales Development
  • Project Management
  • Contract Negotiation
  • HubSpot/Salesforce CRM
  • Leadership & Team Building

Timeline

Growth Strategist

Revenue River
01.2021 - Current

Digital Marketing Manager

Whole Health Products
08.2016 - 01.2020

Marketing Assistant

Whole Health Products
08.2014 - 08.2016

Bachelor of Science - Marketing

University of Colorado – Leeds School of Business

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Michael Plucinsky