Michael Principato
Easton,PA
Summary
Results-driven digital and print content creator and copywriter offering more than 15 years of client-focused, business-generating content production. Experienced in successfully writing, editing and managing B2B and B2C content that engages, trains, informs and drives sales. Excels at quickly absorbing and synthesizing voluminous technical information about complex products and services and presenting it in the most effective way to any target audience. Core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client and SME relationships and business partnerships.
Overview
15
15
years of professional experience
Work History
Lead Copywriter
Dorman Products, Inc.
04.2021 - Current
- Dorman Products (NASDAQ: DORM, $2+ billion annual revenue) is the largest vehicle aftermarket parts company in North America
- Increased website traffic with SEO-optimized content and targeted keyword usage
- Contributed innovative ideas for new marketing initiatives
- Supported public relations efforts by drafting press releases that garnered significant media coverage
- Generated high-quality blog posts and articles positioning the company as thought leaders within the industry
- Enhanced brand messaging by creating compelling copy for marketing materials and advertisements
- Mentored junior copywriters to improve their writing skills and understanding of brand strategy
- Collaborated with design team to produce visually engaging content for print and digital platforms
- Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and effectiveness
- Reviewed and edited final copy for accuracy, style and tone, and to correct grammar errors
- Confirmed compliance with regulatory standards and guidelines prior to publication
- Efficiently managed competing deadlines
- Produced original, creative content for promotional advertisements and marketing materials
- Established and maintained relationships with sources
- Go-to creator of product descriptions for complex engineered assemblies, exclusive innovations and more
- Responsible for compelling website and other digital content, including landing pages, homepage banners, blog posts, video meta content and more
Marketing Content Specialist
Industrial Strength Marketing (Freelance)
01.2010 - Current
- Provides freelance content development, strategy consulting and creation for a diverse range of B2B and B2C companies, publications and marketing agencies
- Representative clients include: Ford Motor Company, MTU/Rolls-Royce), Perich Advertising and Design, global pharmaceutical manufacturer (NDA in effect) and many more
- Content creator for B2B and B2C projects, including major North American dealer-and finance-focused publications and executive presentations
- Writer of diverse print and digital content, including ghost writing, executive presentations, case studies, brochures, website copy, video storyboards and training modules
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership
- Developed and pitched story ideas to editors
- Created content strategy and investor prospectus for biomedical product
- Managed editorial calendar, ensuring timely publication of relevant, high-quality content pieces
- Created content for websites and online publications
- Wrote and edited copy for knowledge base articles and ASF microsites for major pharmaceutical brand
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in diverse industries
- Collaborated with cross-functional teams to align content marketing efforts with client goals
- Conducted primary competitive intelligence studies
- Assembled reports and presentations to share insights and recommendations with stakeholders
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews
- Enhanced content quality by conducting thorough research and fact-checking
Education
B.A, Communications/Business Administration -
University of Scranton
Scranton, PABusiness curriculum coursework -
Villanova University
Villanova, PASkills
- Strong understanding and experience in highly engineered products and services
- Expert writer and storyteller
- Unique ability to quickly obtain and synthesize technical data
- Exceptional communications and interpersonal skills
- Versatile and experienced in short or long-form copy
- Expert editor and proofreader
- High emotional intelligence and interpersonal skills
- Effective and efficient SME interviewer
- Superior case study strategist and writer
- Experienced in conceiving, collaborating and creating high-level executive presentations and speeches
- Proven excellence in engaging web content creation
- Corporate storytelling and blogging experience
- Adaptable and dynamic, with continuous learning mindset
- Proficient in applying Google analytics insights to optimize digital marketing and advertising content
- Experienced and effective competitive intelligence researcher and analyst
- Superior skills in internal and external corporate communications strategy and content creation
Timeline
Lead Copywriter
Dorman Products, Inc.
04.2021 - Current
Marketing Content Specialist
Industrial Strength Marketing (Freelance)
01.2010 - Current
B.A, Communications/Business Administration -
University of Scranton
Business curriculum coursework -
Villanova University