Michael Raskin
Sales Leader
Parkland,FL
Summary
Driven sales leader with distinct understanding of media and commitment to increasing sales for maximized company revenue. Knowledgeable about conflict resolution, solutions-oriented problem solving and CRM use. Known for excellent customer service and great salesmanship.
Overview
4
4
years of post-secondary education
17
17
years of professional experience
Work History
Integrated Account Executive
THE E.W. SCRIPPS COMPANY
Plantation, FL
11.2018 - Current
- 2 Digital Sales Rep in U.S, 2019.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Closed 14 new digital clients in 2019 including affiliates in Europe and Asia with email, native, SEM, and targeted display/video.
- Brokered annual contracts for Honda, Checkers, Hyundai and Papa John’s.
Director of Digital Sales
NEWSMAX MEDIA
Boca Raton, FL
08.2017 - 09.2018
- Led team of 12 Account Executives plus 6 Administrative
- Increased overall monthly team billing 19% within first 120 days
- Increased digital display product sales 41% through effective planning and implementation of native campaigns
Director of Sales
Sinclair Broadcast Group Inc.
West Palm Beach, FL
09.2014 - 08.2017
- Established ambitious sales targets and managed deployment strategies for team of eight Account Executives
- Secured sponsorships with US Marines, MetroPCS for Friday Night Rivals football.
- Negotiated annual contracts with top clients Kogan & DiSalvo, Steinger Iscoe & Greene.
National Accounts Manager
Univision Communications
Miami, FL
06.2013 - 09.2014
- Business Development Director for Spanish-Language Initiative.
- Secured 1st Audi TV buy in Univision’s history.
- Increase on National TV contracts YTY +17% 2014 vs 2013.
Regional Sales Manager
Sinclair Broadcast Group Inc.
New York, NY
03.2012 - 06.2013
- Sales Manager for TV stations in Baltimore, Columbus (OH), Las Vegas, Minneapolis, Asheville (NC), and Raleigh.
- Increase in revenue of 16% across 11 TV stations, 2013 vs 2012.
- Director of Forum56 Initiative representing 43 stations.
Account Executive
Katz Media Group
New York, NY
03.2008 - 03.2012
- Represented TV stations in top markets including Washington DC, Milwaukee and Memphis.
- Major clients included Comcast, General Mills, Dodge-Jeep-Chrysler, Nissan, Infinity, Mercedes and BMW.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Account Executive
Cox Media Group
New York, NY
12.2003 - 03.2008
- Negotiated contracts on behalf of independent TV stations in top-ranked DMA’s including Los Angeles, Chicago, Philadelphia, and Detroit.
- Major clients included Verizon Wireless, Ford, General Motors, AT&T, and Kraft Foods.
- Top-ranked salesperson for KDOC-TV Los Angeles 2004-2007.
Education
Bachelor of Science - Kinesiology, Telecommunications
Indiana University
Bloomington, IN 08.1998 - 05.2002
Skills
Salesundefined
Quote
Fact explains nothing. On the contrary, it is fact that requires explanation.
Marilynne Robinson
Sports Memorabilia
Passionate collector of autographed and game-used memorabilia for 30+ years.
Timeline
Integrated Account Executive
THE E.W. SCRIPPS COMPANY
11.2018 - Current
Director of Digital Sales
NEWSMAX MEDIA
08.2017 - 09.2018
Director of Sales
Sinclair Broadcast Group Inc.
09.2014 - 08.2017
National Accounts Manager
Univision Communications
06.2013 - 09.2014
Regional Sales Manager
Sinclair Broadcast Group Inc.
03.2012 - 06.2013
Account Executive
Katz Media Group
03.2008 - 03.2012
Account Executive
Cox Media Group
12.2003 - 03.2008
Bachelor of Science - Kinesiology, Telecommunications
Indiana University
08.1998 - 05.2002
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