Michael Raskin
Sales Leader
Parkland,FL
Summary
Driven sales leader with distinct understanding of media and commitment to increasing sales for maximized company revenue. Knowledgeable about conflict resolution, solutions-oriented problem solving and CRM use. Known for excellent customer service and great salesmanship.
Overview
4
4
years of post-secondary education
17
17
years of professional experience
Work History
Integrated Account Executive
THE E.W. SCRIPPS COMPANY
Plantation, FL
11.2018 - Current
- 2 Digital Sales Rep in U.S, 2019.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Closed 14 new digital clients in 2019 including affiliates in Europe and Asia with email, native, SEM, and targeted display/video.
- Brokered annual contracts for Honda, Checkers, Hyundai and Papa John’s.
Director of Digital Sales
NEWSMAX MEDIA
Boca Raton, FL
08.2017 - 09.2018
- Led team of 12 Account Executives plus 6 Administrative
- Increased overall monthly team billing 19% within first 120 days
- Increased digital display product sales 41% through effective planning and implementation of native campaigns
Director of Sales
Sinclair Broadcast Group Inc.
West Palm Beach, FL
09.2014 - 08.2017
- Established ambitious sales targets and managed deployment strategies for team of eight Account Executives
- Secured sponsorships with US Marines, MetroPCS for Friday Night Rivals football.
- Negotiated annual contracts with top clients Kogan & DiSalvo, Steinger Iscoe & Greene.
National Accounts Manager
Univision Communications
Miami, FL
06.2013 - 09.2014
- Business Development Director for Spanish-Language Initiative.
- Secured 1st Audi TV buy in Univision’s history.
- Increase on National TV contracts YTY +17% 2014 vs 2013.
Regional Sales Manager
Sinclair Broadcast Group Inc.
New York, NY
03.2012 - 06.2013
- Sales Manager for TV stations in Baltimore, Columbus (OH), Las Vegas, Minneapolis, Asheville (NC), and Raleigh.
- Increase in revenue of 16% across 11 TV stations, 2013 vs 2012.
- Director of Forum56 Initiative representing 43 stations.
Account Executive
Katz Media Group
New York, NY
03.2008 - 03.2012
- Represented TV stations in top markets including Washington DC, Milwaukee and Memphis.
- Major clients included Comcast, General Mills, Dodge-Jeep-Chrysler, Nissan, Infinity, Mercedes and BMW.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Account Executive
Cox Media Group
New York, NY
12.2003 - 03.2008
- Negotiated contracts on behalf of independent TV stations in top-ranked DMA’s including Los Angeles, Chicago, Philadelphia, and Detroit.
- Major clients included Verizon Wireless, Ford, General Motors, AT&T, and Kraft Foods.
- Top-ranked salesperson for KDOC-TV Los Angeles 2004-2007.
Education
Bachelor of Science - Kinesiology, Telecommunications
Indiana University
Bloomington, IN 08.1998 - 05.2002
Skills
Sales
Customer presentations
Relationship building and management
Written and verbal communication
Lead Generation
New Business Development
Quote
Fact explains nothing. On the contrary, it is fact that requires explanation.
Marilynne Robinson
Sports Memorabilia
Passionate collector of autographed and game-used memorabilia for 30+ years.
Timeline
Integrated Account Executive
THE E.W. SCRIPPS COMPANY
11.2018 - Current
Director of Digital Sales
NEWSMAX MEDIA
08.2017 - 09.2018
Director of Sales
Sinclair Broadcast Group Inc.
09.2014 - 08.2017
National Accounts Manager
Univision Communications
06.2013 - 09.2014
Regional Sales Manager
Sinclair Broadcast Group Inc.
03.2012 - 06.2013
Account Executive
Katz Media Group
03.2008 - 03.2012
Account Executive
Cox Media Group
12.2003 - 03.2008
Bachelor of Science - Kinesiology, Telecommunications
Indiana University
08.1998 - 05.2002