Michael Raskin
Sales Leader
Parkland,FL
Summary
Driven sales leader with distinct understanding of media and commitment to increasing sales for maximized company revenue. Knowledgeable about conflict resolution, solutions-oriented problem solving and CRM use. Known for excellent customer service and great salesmanship.
Overview
4
4
years of post-secondary education
17
17
years of professional experience
Work History
Integrated Account Executive
THE E.W. SCRIPPS COMPANY
Plantation , FL
2018.11 - Current
- 2 Digital Sales Rep in U.S, 2019.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Closed 14 new digital clients in 2019 including affiliates in Europe and Asia with email, native, SEM, and targeted display/video.
- Brokered annual contracts for Honda, Checkers, Hyundai and Papa John’s.
Director of Digital Sales
NEWSMAX MEDIA
Boca Raton , FL
2017.08 - 2018.09
- Led team of 12 Account Executives plus 6 Administrative
- Increased overall monthly team billing 19% within first 120 days
- Increased digital display product sales 41% through effective planning and implementation of native campaigns
Director of Sales
Sinclair Broadcast Group Inc.
West Palm Beach , FL
2014.09 - 2017.08
- Established ambitious sales targets and managed deployment strategies for team of eight Account Executives
- Secured sponsorships with US Marines, MetroPCS for Friday Night Rivals football.
- Negotiated annual contracts with top clients Kogan & DiSalvo, Steinger Iscoe & Greene.
National Accounts Manager
Univision Communications
Miami , FL
2013.06 - 2014.09
- Business Development Director for Spanish-Language Initiative.
- Secured 1st Audi TV buy in Univision’s history.
- Increase on National TV contracts YTY +17% 2014 vs 2013.
Regional Sales Manager
Sinclair Broadcast Group Inc.
New York , NY
2012.03 - 2013.06
- Sales Manager for TV stations in Baltimore, Columbus (OH), Las Vegas, Minneapolis, Asheville (NC), and Raleigh.
- Increase in revenue of 16% across 11 TV stations, 2013 vs 2012.
- Director of Forum56 Initiative representing 43 stations.
Account Executive
Katz Media Group
New York , NY
2008.03 - 2012.03
- Represented TV stations in top markets including Washington DC, Milwaukee and Memphis.
- Major clients included Comcast, General Mills, Dodge-Jeep-Chrysler, Nissan, Infinity, Mercedes and BMW.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Account Executive
Cox Media Group
New York , NY
2003.12 - 2008.03
- Negotiated contracts on behalf of independent TV stations in top-ranked DMA’s including Los Angeles, Chicago, Philadelphia, and Detroit.
- Major clients included Verizon Wireless, Ford, General Motors, AT&T, and Kraft Foods.
- Top-ranked salesperson for KDOC-TV Los Angeles 2004-2007.
Education
Bachelor of Science - Kinesiology, Telecommunications
Indiana University
Bloomington, IN 1998.08 - 2002.05
Skills
Salesundefined
Quote
Fact explains nothing. On the contrary, it is fact that requires explanation.
Marilynne Robinson
Sports Memorabilia
Passionate collector of autographed and game-used memorabilia for 30+ years.
Timeline
Integrated Account Executive
THE E.W. SCRIPPS COMPANY
2018.11 - Current
Director of Digital Sales
NEWSMAX MEDIA
2017.08 - 2018.09
Director of Sales
Sinclair Broadcast Group Inc.
2014.09 - 2017.08
National Accounts Manager
Univision Communications
2013.06 - 2014.09
Regional Sales Manager
Sinclair Broadcast Group Inc.
2012.03 - 2013.06
Account Executive
Katz Media Group
2008.03 - 2012.03
Account Executive
Cox Media Group
2003.12 - 2008.03
Bachelor of Science - Kinesiology, Telecommunications
Indiana University
1998.08 - 2002.05