Michael Riley
Germantown,TN
Summary
Experienced in implementing strategic and tactical marketing campaigns, dedicated to driving engagement and increasing sales. Proven track record of success, consistently improving program operations efficiency, conversion rates, and overall performance. Expertise extends to both online and traditional marketing approaches, ensuring a comprehensive and effective marketing strategy.
Overview
19
19
years of professional experience
Work History
Trade Marketing Executive
Streamline Group
01.2023 - Current
- Ensuring customers are met in a high growth, fast-paced environment.
- Developed strong partnerships with retailers to ensure optimal stock levels and timely distribution of products.
- Monitored sales performance regularly, adjusting marketing strategies as needed to meet targets consistently.
- Managed a portfolio of key accounts, ensuring high levels of customer satisfaction through proactive relationship building.
- Supported national account managers in the creation of compelling sales presentations that showcased product benefits effectively to buyers.
- Created customized promotions tailored specifically for individual clients or regions to maximize revenue potential.
- Leveraged strong negotiation skills to secure favorable terms with suppliers, resulting in cost savings and increased profitability for the company.
- Optimized return on investment with careful budget management and cost-effective promotional activities.
Promotional Execution Director
Kaival Brands – Bidi Vapor
05.2021 - 12.2022
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Resource Development Manager
United Way of the Mid-South
05.2019 - 05.2021
- Mentored junior staff members by sharing insights and best practices from years of experience in the field, helping them grow professionally.
- Implemented best practices in donor recognition methods to ensure meaningful acknowledgements for all levels of giving.
- Developed comprehensive grant proposals that resulted in increased funding for organization''s programs.
- Strengthened community partnerships by collaborating with local businesses, organizations, and individuals to support mutual goals.
- Continuously updated professional knowledge by attending conferences and workshops related to resource development, ensuring the use of latest strategies and techniques for maximum impact.
Southeast Sales Area Regional Execution Manager
RJ Reynolds Tobacco Company
12.2014 - 12.2018
- Responsible for managing retail advertising and execution for over 25,000 retail outlets within the Southeast United States
- Act as strategic liaison between account teams and vendors to provide guidance on how to execute mass point-of-sale changes.
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Created content for pitch decks and positioned messages associated with initiatives for consistent communication across platforms.
- Developed business initiative deliverables, monitoring tools, validation test plans and governance to serve needs of internal stakeholders.
- Boosted customer satisfaction by ensuring timely delivery of products and services
- Ensured compliance with industry regulations, company policies, and safety standards during all phases of execution management.
- Implemented best practices in project management methodologies for increased effectiveness across the organization.
- Led change initiatives that resulted in improved processes while remaining adaptable in fast-paced business environments.
Lead Manager Presence Development and Execution
RJ Reynolds Tobacco Company
07.2010 - 12.2014
- Built a high-performance team culture through effective leadership techniques such as coaching, mentoring, and empowerment.
- Boosted team productivity by implementing efficient project management strategies.
- Evaluated employee performance regularly, offering constructive feedback and creating tailored development plans for continuous improvement.
- Managed multiple high-priority projects simultaneously, ensuring timely completion of each without compromising quality.
Lead Manager Marketing-Promotional Planning
American Snuff
06.2008 - 07.2010
- Responsible for overseeing the development of brand objectives, execution and evaluation of promotional activities and the promotional planning process
- Serve as key liaison between sales and marketing.
Territory Sales Manager
American Snuff
10.2005 - 06.2008
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established strong relationships with key clients, boosting customer retention rates.
Education
Bachelors Business Administration/Management -
Mississippi State University
12.2002
Skills
Key Account Management
Merchandising Strategies
Trade Show Marketing
Pricing strategy
Performance Tracking
Product positioning
Marketing Communications
Promotional planning
Shopper marketing
Data-driven decision-making
Marketing Analytics
Problem-Solving
Time Management
Training
- Critical Selling Skills
- Account Management Excellence
- Coaching Excellence
- Emotional Communication
Timeline
Trade Marketing Executive
Streamline Group
01.2023 - Current
Promotional Execution Director
Kaival Brands – Bidi Vapor
05.2021 - 12.2022
Resource Development Manager
United Way of the Mid-South
05.2019 - 05.2021
Southeast Sales Area Regional Execution Manager
RJ Reynolds Tobacco Company
12.2014 - 12.2018
Lead Manager Presence Development and Execution
RJ Reynolds Tobacco Company
07.2010 - 12.2014
Lead Manager Marketing-Promotional Planning
American Snuff
06.2008 - 07.2010
Territory Sales Manager
American Snuff
10.2005 - 06.2008
Bachelors Business Administration/Management -
Mississippi State University
Similar Profiles
Salvador Tenorio TorresSalvador Tenorio Torres
Journeyman Electrician at Streamline Industrial Group LLCJourneyman Electrician at Streamline Industrial Group LLC
Ulises MercadoUlises Mercado
Electrical Top Helper at Streamline Industrial GroupElectrical Top Helper at Streamline Industrial Group
Carson BenoitCarson Benoit
Valve Technician at Streamline valve groupValve Technician at Streamline valve group