Michael Robinson
Richmond Hill,USA
Overview
23
23
years of professional experience
Work History
Product and Project Management Lead (Contractor)
JP Morgan Chase
Savannah, GA
06.2024 - Current
- Lead strategic direction of implementation and utilization of JPMC CMS (Adobe Experience Manager)
- Collaborate with stakeholders, including C-Level Executives to ensure prioritization is aligned with company strategy
- Drive adoption and migration strategies to onboard all LOBs to AEM, consolidating platforms and ensuring company standards are followed
- Work directly with the Communications Team, and Product Owners to identify author and product needs and requirements
- Manage the Adobe partnership to ensure JPMC needs are met, and that the partnership is healthy and continuing to grow and benefit both companies
- Work directly with design and engineering teams to ensure deadlines are met and features are delivered to spec and on time
- Remote
Director of Consumer Products
AccuWeather
State College, PA
03.2017 - 01.2024
- Reported directly to the Chief Product and Design Officer, and managed day-to-day relationships across the c-suite, and executive stakeholders
- Key leader in rebuilding, redesigning, and reimagining the consumer experience of AccuWeather’s flagship portfolio including leading responsive AccuWeather.com project that included full OVP, and CMS migrations, as well as consolidation of mobile and desktop sites, plus complete relaunch of the AccuWeather consumer app
- Drove 39% uplift in annual revenue for AccuWeather.com (Independent Google Study).
- Products under my purview reached 220M+ MAU, 2b+ views/month, generating hundreds of millions in yearly revenue.
- Launched a subscription business that went from no revenue in 2021 to over seven million in revenue in 2023
- Lead a team of nineteen distributed product managers and engineers charged with all aspects of AccuWeather’s consumer reach including the website, flagship apps, OTT products, automotive initiatives, and more
- Lead project to reimagine AccuWeather for Business offerings, focused on core web portal and severe weather notifications
- Charged with leading, managing, and executing on various business development relationships with companies such as ESPN, Tesla, GroupOn, T-Mobile, Cricket, and many more; closed business on several 8-figure deals for the company
- Lead all video initiatives, including live and VOD product strategy
- Grew video views from 2 million views per month to over 100 million monetizable views in less than 14 months, increasing revenue by over 2.4 million dollars annually
- Remote
Sr. Digital Product Manager
NewsON
Atlanta, GA
09.2016 - 03.2017
- Developed the product plans and roadmap that align with business goals based on consumer feedback, market research, competitive analysis and emerging trends in news and technology.
- Lead all aspects of the product lifecycle, including strategy, product requirements definition, design, competitive research, forecasting, launch plans, testing, and future enhancements.
- Collaboratively worked with internal groups (Operations, Editorial, Sales and Marketing) and stakeholders to gather input, understand business priorities and communicate roadmap.
- Created and managed all documentation related to the product release including roadmap, functional requirements, wireframes, test cases and bug list/tracking.
- Lead the development, testing, and release of the product through working with third party vendors and partners.
- Monitored key performance metrics as well as identified and measured the impact of new features.
- Regularly tracked product performance and success metrics and reported them to stakeholders.
- Worked with internal and external stakeholders to coordinate matters related to video content, troubleshooting and improving the overall video and product experience.
Sr. Product Manager
Gannett / USA Today Network
Atlanta, GA
03.2012 - 09.2016
- Managed all video services that enable Gannett’s core products and platforms
- Evaluated tested and recommended new technologies and partners
- Defined, managed and delivered feature sets and solutions for audience acquisition, user engagement and project management.
- Suggested and implemented new technology, equipment, and other systems for Gannett Properties
- Worked with internal departments and third-party vendors to develop efficient and reliable workflows utilizing Gannett systems, including both broadcast and digital systems and requirements
- Launched weekly USA Today lifestyle newsletters designed to drive engagement and awareness of non-hard news content available on usatoday.com
- Coordinated with Gannett network, internal engineering teams, external vendors & consultants to establish and maintain a state-of-the-art production center (hardware & software) for cross platform digital, online & live video
- Was responsible for collecting business and systems requirements from internal and external customers, writing specifications, driving project schedules from design to release, and managing the production launch.
- Developed training programs and provide support for Gannett’s technological systems and workflows.
- Planned, directed and executed production of compelling live content (breaking news, live events, political speeches, and other events as assigned) and original programming for delivery on Gannett’s digital platforms.
Freelance Project Manager
Comcast Sports Southeast
Atlanta, GA
08.2011 - 03.2012
- Oversaw all aspects of on-air television production for CSS radio on television department
- Revamped the networks radio on television department at AM 790 the zone
- Made purchasing decisions for all new HD equipment
- Coordinated with 790 The Zone staff to ensure all sponsor elements appeared on television shows
- Trained and coached radio producers and talent to improve television shows
Executive Producer and Owner
FANFARE Productions LLC
Atlanta, GA
12.2006 - 07.2011
- Owned and managed a Production Company that specialized in developing and producing sports and entertainment programming for multiple media outlets in multiple media formats
- Maintained technical infrastructure including 5 Final Cut Pro workstations and associated video storage servers
- Clients included local and national media outlets as well as five professional sports’ teams
- Met with clients to determine needs of production and a cost effective way of accomplishing those needs
- Oversee all aspects of the production and execution of all projects
Sports Producer
WXIA NBC Atlanta 11ALIVE/MY-ATL 36
Atlanta, GA
02.2006 - 04.2009
- Was responsible for Producing the 6pm, 10pm and 11pm Sportscasts Friday – Sunday, and two weekly 30-minute sports shows
- Was in charge of all sports assignments on the weekends, including photographers, reporters, and editors
- Created daily show rundowns, wrote any needed scripts
- Edited any needed sound or video for Sportscast
- Communicated with anchors and reporters to ensure the success of the Sportscast
- Communicated with any remote locations or live shots to ensure they run smoothly
Freelance Editor
CNN Sports
Atlanta, GA
11.2005 - 02.2007
- Edited sound, video, and packages
- Wrote shot sheets and scripts for highlights
- Communicated with producers and game loggers so the best video was utilized
- Monitored and took in video feeds as needed
Producer Braves Weekly/Falcons Daily
Comcast
Atlanta, GA
03.2004 - 12.2006
- Was responsible for all aspects of the production of a weekly news magazine style show (Braves Weekly) based on the Atlanta Braves, and a daily sports news show based on the Atlanta Falcons (Falcons Daily)
- Wrote features, teases, lead lines, and any other script needed for the show
- Coordinated all video, sound, and graphical elements
- Established Show Format and Created weekly and daily show rundowns
- Edited sound, video, and packages as needed
- Communicated with talent and crew before during and after TV tapings to ensure the success of the show
Associate Producer Falcons Daily
Comcast
Atlanta, GA
06.2003 - 03.2004
- Was Responsible for assisting in the production of a live daily show, shot on location at the Falcons Training Facility
- Coordinated all video, sound, and graphical elements
- Created a daily Rundown and helped establish the format of the show
- Conducted locker room interviews in order to collect sound for the show
- Edited sound, video, and packages
- Communicated with talent and other crew members in order to ensure the daily success of the show
- Operated audio board, and Beta or DV Cams when needed.
Freelance Broadcast Associate/Production Assistant
FOX Sports Net South
Atlanta, GA
12.2001 - 06.2003
- Coordinated all graphical elements within daily news shows
- Edited sound, video, and packages
- Wrote Shot Sheets and scripts for highlights
- Logged Sporting Events
- Monitored and took in feeds
- Responsible for researching stories and game scores in order to write for the Ticker
Education
Bachelors of Arts - Digital Communications And Multimedia
Oglethorpe University
Atlanta, GA04.2002
Skills
Product Management
Leadership
Process and Workflows
Execution
Web
Mobile Applications
OTT/CTV Applications
Digital Video Tech and Strategy
Content Management Systems
Timeline
Product and Project Management Lead (Contractor)
JP Morgan Chase
06.2024 - Current
Director of Consumer Products
AccuWeather
03.2017 - 01.2024
Sr. Digital Product Manager
NewsON
09.2016 - 03.2017
Sr. Product Manager
Gannett / USA Today Network
03.2012 - 09.2016
Freelance Project Manager
Comcast Sports Southeast
08.2011 - 03.2012
Executive Producer and Owner
FANFARE Productions LLC
12.2006 - 07.2011
Sports Producer
WXIA NBC Atlanta 11ALIVE/MY-ATL 36
02.2006 - 04.2009
Freelance Editor
CNN Sports
11.2005 - 02.2007
Producer Braves Weekly/Falcons Daily
Comcast
03.2004 - 12.2006
Associate Producer Falcons Daily
Comcast
06.2003 - 03.2004
Freelance Broadcast Associate/Production Assistant
FOX Sports Net South
12.2001 - 06.2003
Bachelors of Arts - Digital Communications And Multimedia
Oglethorpe University