Hi, I’m
Michael Rodriguez
Scottsdale,United States
You can do anything in this world if you are prepared to take the consequences.
W. Somerset Maugham
Summary
Objective Passionate Digital Marketing Manager with proven experience in improving work flow processes and product delivery. Highly qualified and experienced in Business Intelligence, Relationship Building, Marketing Research, Project Management, and Customer Service. Experienced Digital Marketing Executive offering 20-year background planning, developing, managing and implementing digital marketing strategies in Medical, Technology. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.
Overview
20
years of professional experience
Skills
- Javascript / JQuery
- Google AD Words, Facebook Ads, Meta
- HTML5 / CSS3
- PHP / SQL
- SEO / SEM / PPC
- WordPress
- Adobe Creative Suite / Sensei GenAI
- Marketing Campaigns - Mailchimp, Drip
- HubSpot, Marketo, Pardot
- Social Media Marketing - Hootsuite
- Project Management -Trello, Asana, etc
- Brand Management
- Landing Page Optimization
- Administering Social Media Accounts
- Paid Searches
- Google Drive
- Social Media Platforms
- Search Engine Optimization Practices
- Business Management and Development
- Competitor Review
- Press Releases
- Personnel Development
- Lead Generation Strategies
- Image Optimization
- Multi-Channel Campaigns
- SEM Strategy Development
- AdWords Strategies
- Search Engine Marketing
- Google Webmaster Tools
- Website Development
- Web Traffic
- ROI Strategies
- Javascript / JQuery
- Multimedia Presentations
- Contract Performance Monitoring
- Email Blasts
- Continuous Improvement Process
- Google Sites
- Administrative Duties
- Project Leadership
- Corporate Communications
- Digital Technology
- Reputation Management
- Site Layout
- Social Engineering
- New Media Monitoring
- Marketing Effectiveness
- Business Intelligence Data Modeling
- Blog Posts
- Staff Monitoring
- Channel Optimization
- Strategic Communication
- Professional Relationships
- Online Content Development
- Bing Ads
- Launch New Products
- Marketing Automation Platforms
- Brand Development and Marketing
- Audience Segmentation
- Community Engagement
- Website Copy
- Budgeting and Allocation
- Category Targets
- ROI Assessments
- Social Media Performance Measurement
- Public Presentations
- Audience Engagement
- Link Building
- Social Media Strategy
- Microsoft Office
- Developing Targeted Leads
- Team Member Development
Work History
DataPro USA LLC
Digital Marketing Director
07.2018 - Current
Job overview
- Plans, oversees, manages and executes all Inbound Marketing SEO, Online Advertising, email, social media campaigns and strategy with the digital team
- Expert-level experience working with Google Analytics, Facebook Ads, Google Ads, Hubspot, Hotjar, Tableau, Google Data Studio, Sprout Social, and general ability to learn new platforms as they are implemented
- Collaborates with and manages external partners like Facebook, Instagram, YouTube, and Google Ads all in support to achieve lead generation goals
- Proficiency in Microsoft Office Suites (Word, Excel and/or PowerPoint), Outlook and knowledge of Marketing Software systems such as Adobe CreativeCloud
- Knowledge of digital design and UX best practices, image compression, color profiles, and optimal digital image and video formats
- Experience using project management software (Monday, Asana, BaseCamp, etc)
- Monitors brand awareness online, including online reviews and use of brand to ensure consistency and compliance.
- Created email blast campaigns to target key customers.
Pinnacle Peak Recovery
Digital Marketing Director / SEO Manager
10.2016 - 01.2018
Job overview
- Developed Google ranking in the top position in 6 months in a highly competitive drug rehab industry
- Analyzed proprietary data to develop over 100 microsites and Google business listings throughout the United States
- Increased call volume over 60% and intake admission revenue to $250,000 a month
- Managed $25,000 monthly SEO strategy, marketing, web development budget
- (Adwords, Analytics, Facebook, Conversion call Metrics)
- Participated in drug outreach marketing events at Arizona State University and University of Arizona
- Developed backlinks, fresh content, blogs, reviews on a monthly basis
- Assisted CEO with managing network administrators, caller center support, vendors.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Law Office of Susan G. Taylor
Digital Marketing / Business Consultant
09.2010 - 10.2016
Job overview
- Developed Google ranking in the top position for the last 12 years in a highly competitive legal industry
- Meets cost standards by monitoring online expenses; implementing cost-saving actions
- Provides status reports by collecting, analyzing, and summarizing data and trends
- Managed $30,000 monthly Google Adword account
- Average revenue of new client $80,000 a month
- Worked with Attorney's to optimize schedules for client management
- Increased in new client intake by 40% and as a result opening new office in San Antonio
- Attended Chamber of Commerce, Hispanic Chamber of Commerce marketing events
- Created and maintain company CRM standards and processes
- Provided leadership and vision to the firm in the area of Web Development, Business Consulting.
- Evaluated suppliers to maintain cost controls and improve operations.
Cobb Mechanical
Texas Region IT Manager
05.2008 - 09.2010
Job overview
- Provided in-depth investigation, analysis and timely resolutions of systems issues and problems pertaining to servers, networking, peripherals and applications
- Ensured network availability is maximized by monitoring and taking appropriate actions on system capacity and performance measures
- Supported all users and all servers hosting a variety of applications, as well as other systems as assigned
- Proven System, Network, and Database administration experience and are able to organize workload and establish priorities
- Projects assigned: Seton Medical Center Hays, Fort Sam Houston Medical Training Center, The Austonian Condominiums, and Steamboat Springs Edgemont Condominiums.
- Managed network and system performance, conducting troubleshooting, security patching, and maintenance.
Kimley - Horn and Associates
IT Systems Administrator
06.2004 - 04.2008
Job overview
- Responsible for the management, implementation and maintenance of cabling including LAN, WAN and Voice
- Recommended operational and procedural modifications in all systems areas to maximize system utilization
- Installed new equipment and peripherals for over 300 employees
- Developed and maintain security policies and firewall roles
- Planned disaster recovery strategy and perform routine system backup
- Provided technical leadership, coaching, and mentoring to application development teams
- Tested programs to ensure system meets expectations
- Served as team lead or member of large application development projects that have enterprise-wide impact and require technical matter expertise across multiple disciplines and environments
- Projects assigned: Glendale Fiber Intelligent Transportation Systems, Williamson Valley Road Widening, Phoenix Fiber Optic Back Bone, Mayo Clinic Expansion, Scottsdale Water View, M Resort Luxury Hotel and Casino.
- Diagnosed and resolved hardware and software issues.
Education
Texas State University
Bachelors in Computer Science
01.2011
Austin Community College
Associates in Computer Science
01.2004
ITT Technical Institute of Tampa
Bachelors in Computer Visualization Technology
01.2002
ITT Technical Institute of Austin
Associates in Computer Aided Drafting and Design
01.1998
United States Navy
Navigation Specialist
01.1998
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Director
DataPro USA LLC
07.2018 - Current
Digital Marketing Director / SEO Manager
Pinnacle Peak Recovery
10.2016 - 01.2018
Digital Marketing / Business Consultant
Law Office of Susan G. Taylor
09.2010 - 10.2016
Texas Region IT Manager
Cobb Mechanical
05.2008 - 09.2010
IT Systems Administrator
Kimley - Horn and Associates
06.2004 - 04.2008
Texas State University
Bachelors in Computer Science
Austin Community College
Associates in Computer Science
ITT Technical Institute of Tampa
Bachelors in Computer Visualization Technology
ITT Technical Institute of Austin
Associates in Computer Aided Drafting and Design
United States Navy
Navigation Specialist
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