MICHAEL RUFF
LAKE PARK,GA
Summary
Dynamic leader with a proven track record at REPUBLIC NATIONAL DISTRIBUTING COMPANY, excelling in sales management, brand and company loyalty and a history of trusted relationships throughout the Georgia market.
Performance-oriented Sales Leader offering exceptional record of achievement over 30 years with strategic and analytical approach. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient at hiring and promoting talent.
Positive, upbeat, and results-driven individual with knack for leading teams and driving performance. Possesses in-depth understanding of the spirits industry with a proven history of success in multiple roles.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Area Manager
REPUBLIC NATIONAL DISTRIBUTING COMPANY
03.2017 - Current
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Facilitated conflict resolution among team members, promoting open communication and fostering a positive workplace culture.
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Developed and implemented strategies to improve customer service and increase sales.
Division Manager Combo
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2014 - 03.2017
- Developed strong team dynamics through regular communication, collaboration, and goal-setting initiatives.
- Reduced costs by identifying inefficiencies and implementing cost-saving measures across the division.
- Exercised independent judgment in onboarding, training and motivating division staff to maximize performance.
- Fostered a positive work environment through open communication channels, transparent decision-making processes, and employee recognition programs.
- Supervised daily planning, coordination and administration for division operations.
- Built strong relationships with key stakeholders to enhance collaboration efforts both internally and externally.
- Expanded division capabilities by identifying strategic growth opportunities and pursuing relevant partnerships or acquisitions.
- Achieved consistent growth in market share through targeted marketing efforts, competitive analysis, and strategic planning activities.
- Boosted customer satisfaction rates by addressing concerns promptly and effectively resolving issues.
- Ensured regulatory compliance by staying up-to-date on industry standards, guidelines, and policies, conducting internal audits as necessary.
Area Manager
National Distributing Company
01.2006 - 01.2014
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
Territory Sales Representative
National Distributing Company
05.1991 - 01.2006
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Increased market share by identifying emerging trends and adjusting sales strategies accordingly.
- Maintained a thorough understanding of industry trends and market dynamics, enabling informed decision-making regarding sales strategies.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Improved customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Streamlined territory management process, resulting in more efficient time allocation for account visits.
- Developed comprehensive marketing plans to promote new product launches within the territory successfully.
Education
Bachelor of Science - Marketing
Valdosta State University
Valdosta, GA05-1985
Skills
- Staff management
- Sales management
- Relationship building and management
- Team development
- Performance management
- Staff training and development
- Customer relationship management
- Process improvement
- Business development and planning
- Talent review
Certification
WSET II-Spirits
Timeline
Area Manager
REPUBLIC NATIONAL DISTRIBUTING COMPANY
03.2017 - Current
Division Manager Combo
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2014 - 03.2017
Area Manager
National Distributing Company
01.2006 - 01.2014
Territory Sales Representative
National Distributing Company
05.1991 - 01.2006
WSET II-Spirits
Bachelor of Science - Marketing
Valdosta State University
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