Michael Ruiz
Pasadena,CA
Summary
High-impact Senior Sales Leader with over 6 years of experience driving revenue growth in EdTech and SaaS. Proven track record of navigating complex, multi-stakeholder enterprise sales cycles and exceeding multi-million dollar quotas. Expert in strategic territory planning, executive-level negotiations, and value-based selling methodologies. Passionate about leveraging technology to solve administrative challenges in Higher Education.
Overview
9
9
years of professional experience
Work History
Sr. Growth Representative (EdTech)
Zen Educate
Hybrid, CA
09.2025 - Current
- New Business Acquisition: Spearheaded initiatives to identify and close high-potential accounts via multi-channel prospecting, such as cold outreach, social selling, and networking.
- Instant Impact: Successfully secured a strategic partnership with Zen’s largest district partner within the first 30 days by aligning EdTech solutions with institutional pain points.
- Stakeholder Navigation: Led complex, multi-stakeholder sales cycles, delivering tailored presentations to C-level executives to demonstrate ROI and business impact.
- Territory Growth: Developed and executed a strategic plan for the Los Angeles, Inland Empire, and Orange County markets, resulting in a consistent pipeline of high-value partnerships.
- Strategic Expansion: Leveraged Zen Educate’s existing UK Diocese partnerships to secure executive-level references, accelerating a new high-value relationship with the Archdiocese of Los Angeles.
Sr. Account Manager (SaaS)
HomeLight
Hybrid, CA
03.2022 - 07.2025
- Revenue Generation: Managed a high-volume, multi-state territory, achieving 30% month-over-month growth through proactive consultative selling and expansion of existing strategic accounts.
- Executive Influence: Cultivated deep relationships with C-Suite executives, utilizing Value-Based Selling to increase retention and secure high-value upsell opportunities, securing relations with the largest mortgage lender in the US.
- Market Analysis: Monitored industry trends and competitive landscapes to pivot sales strategies, ensuring HomeLight remained the preferred partner in a shifting market.
Account Manager (Full-Cycle Sales)
Knock Lending LLC
Remote, CA
05.2020 - 03.2022
- Performance Excellence: Recognized as a top-tier sales performer within the first 60 days; consistently exceeded quarterly revenue targets.
- Sales Lifecycle Management: Owned the end-to-end sales process, from initial lead generation and discovery to financial solutioning and closing.
- Data-Driven Selling: Leveraged CRM analytics to optimize sales activities and improve conversion rates across the funnel.
Founder
Tomorrow’s Tone Incorporated
Placentia, CA
06.2017 - 05.2020
- Business Development: Founded and scaled an innovative behavioral health organization; acted as the lead "hunter" for all new business, clinical partnerships, and community contracts.
- Strategic Leadership: Developed the "Harmony Method" and scaled operations through rigorous project coordination and resource management.
Education
Bachelor of Arts - Business Administration
California State University, Fullerton
Fullerton, CA2019
Associate of Arts - Business Administration
Mt. San Antonio College
Walnut, CA2017
Skills
- Proficient in Salesforce, HubSpot, Microsoft Suite, Google Workspace, Zoom, Blend, and Slack
- Public speaking
- Value-based selling
- Consultative selling
- Strategic account planning
- Customer support
- Goal-oriented mindset
- Customer relations
- Data entry proficiency
Timeline
Sr. Growth Representative (EdTech)
Zen Educate
09.2025 - Current
Sr. Account Manager (SaaS)
HomeLight
03.2022 - 07.2025
Account Manager (Full-Cycle Sales)
Knock Lending LLC
05.2020 - 03.2022
Founder
Tomorrow’s Tone Incorporated
06.2017 - 05.2020
Bachelor of Arts - Business Administration
California State University, Fullerton
Associate of Arts - Business Administration
Mt. San Antonio College