Summary
Overview
Work History
Education
Skills
Certifications And Learning
Languages
References
Timeline
Generic

Michael Sanchez

Killeen,TX

Summary

Sales Enablement Manager with a proven track record of building GTM playbooks, coaching SDR teams, and aligning Sales & Marketing through strategic ops. I turn scattered sales motions into unified, data-driven machines that scale. Obsessed with ramp-time reduction, personalization at scale, and making reps confident closers. Whether it's designing high-conversion cadences, implementing ABM strategy, or running “live-fire” workshops, I bring a coach's mindset and a strategist’s toolkit. I don’t just enable — I empower.

Overview

12
12
years of professional experience

Work History

Sales Enablement Manager - Contract

Access Marketing Company
11.2024 - 02.2025
  • Designed a GTM strategy playbook, aligning ABM campaigns with SDR messaging to unify the buyer journey.
  • Led weekly coaching and 'live-fire' call reviews, reducing SDR ramp time by 40%.
  • Built prospect dossiers using ZoomInfo, Clay, and Apollo to drive relevance-first outreach.
  • Automated, persona-based HubSpot sequences tripled email engagement.
  • Launched a feedback loop between SDRs and Marketing, increasing conversion rates by 25%.
  • Rebuilt the objection-handling playbook, lifting the cold call success rate by 15%.

Sales Development Representative

Red River Technology
02.2024 - 08.2024
  • Collaborated with Sales & Marketing to optimize outbound GTM motion.
  • Developed messaging and feedback workflows improving demo-to-close conversion.

Director of Market Insight

Boxpilot Marketing Partners
05.2023 - 12.2023
  • Redesigned outbound strategy using ABM, improving lead quality and sales cycles.
  • Generated $4M+ pipeline in 3 months through enhanced ICP targeting and segmentation.

Partner Account Manager

Backd Business Finance
07.2021 - 02.2023
  • Managed SMB partner accounts, delivering financial solutions that improved retention.
  • Closed $2M funding deal — the largest in company history at the time.

Account Executive

Charter Communications
07.2019 - 03.2021
  • Consistently exceeded quota through needs-based solution selling and retention focus.

Sales Manager III

AT&T
02.2013 - 06.2019
  • Led high-performing B2B team, achieving regional growth awards and top metrics.
  • Implemented KPI systems improving team productivity by 25% year-over-year.

Education

Some College (No Degree) - Business Administration And Management

Purdue University
West Lafayette, IN

Skills

  • Sales Enablement Strategy
  • GTM Playbook Development
  • SDR Coaching & Ramp Acceleration
  • ABM & Persona-Based Prospecting
  • Sales/Marketing Alignment
  • RevOps Analytics & Forecasting
  • CRM Optimization
  • Cold Call Scripting
  • Email Sequencing
  • AI Tools in Sales Enablement
  • HubSpot
  • Salesforce
  • Outreach
  • Go-to-market strategy
  • Demand generation
  • Sales enablement
  • Objection handling
  • Lead scoring
  • Customer relationship management
  • Team collaboration
  • Pipeline management
  • Critical thinking
  • Coaching techniques
  • Sales analytics
  • Account-based marketing
  • Sales coaching
  • Problem solving

Certifications And Learning

  • Google Cybersecurity Certificate – Coursera
  • Ongoing: AI/ML in Sales
  • Sales Enablement Leadership
  • RevOps System Design

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Sales Enablement Manager - Contract

Access Marketing Company
11.2024 - 02.2025

Sales Development Representative

Red River Technology
02.2024 - 08.2024

Director of Market Insight

Boxpilot Marketing Partners
05.2023 - 12.2023

Partner Account Manager

Backd Business Finance
07.2021 - 02.2023

Account Executive

Charter Communications
07.2019 - 03.2021

Sales Manager III

AT&T
02.2013 - 06.2019

Some College (No Degree) - Business Administration And Management

Purdue University

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Michael Sanchez