Michael Scott
Dallas,TX
Summary
Dynamic and results-oriented Digital Marketing Manager with over a decade of experience in crafting and executing data-driven marketing strategies. Proven expertise in leveraging digital platforms to enhance brand visibility, drive customer engagement, and optimize user experiences. Skilled in market research, data analysis, and the implementation of high-impact marketing campaigns across multiple channels. Adept at project management and team leadership, with a strong track record in managing end-to-end digital initiatives and delivering measurable business outcomes. Passionate about innovation and committed to exceeding expectations by creating exceptional online experiences that align with organizational goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
Champ Software
01.2022 - 01.2024
- As Marketing Manager at Champ Software. Oversee HubSpot operations to optimize marketing automation and ensure effective campaign execution
- Create webinars to share industry insights and engage audiences while developing tailored marketing concepts for regions housing valued clients.
- Analyze marketing analytics to enhance performance and achieve measurable success.
- Spearheaded the organization's first digital marketing campaigns across social and search platforms, resulting in a 10% increase in qualified leads
- Directed HubSpot operations to streamline marketing automation and enhance campaign execution
- Developed and launched targeted webinars to engage industry audiences and share insights
- Coordinated logistics for 2–3 monthly trade shows, ensuring seamless execution for the executive team
- Analyzed marketing analytics to refine strategies and improve ROI
Subject Matter Expert/Trainer
Genpact (Facebook)
01.2021 - 01.2022
- Utilized expertise in coaching, developing, and enhancing agent performance to drive business growth
- Provided training to leadership, created strategies to meet KPIs, and excelled as a top marketing expert in communicating with clients and recommending digital advertising strategies
- Trained and mentored top-paid social marketing experts
- Managed paid search advertising campaigns for 10–15 clients, optimizing ROAS and driving growth
- Led and coached six direct reports, providing coaching on evaluating clients' ROAS
- Consulted 10-15 clients in paid social advertising
- Conducted eCommerce market analysis to provide actionable insights and improve campaign results
- Top performer as a Facebook marketing specialist in the company
Business Consultant & Digital Marketing Specialist
Consultant
01.2018 - 01.2021
- Rendered expertise in strategizing, implementing, and executing online seminars, promotions, and live productions
- Utilized Google Analytics, social media analytics, and other available metrics to provide weekly reporting around social content performance and engagement initiatives
- Developed robust campaign strategies to increase revenue growth
- As a financial consultant, identified ways to automate and optimize processes to increase efficiency
- Established strategic partnerships, driving a 25% increase in lead generation
- Created engaging social media content to strengthen brand presence and foster customer engagement
- Developed e-commerce strategies for a +14% sales increase
- Revamped the company's digital presence, increasing brand awareness by 40% within the target market
- Implemented A/B testing for effective marketing campaigns
Business Development and Marketing – Manager & Trainer
Pro Refund Tax Services
01.2015 - 01.2018
- Planned, created, and delivered social media content to staff for designing and engaging users while creating an interactive relationship between consumers and the company
- Managed and gathered information from various sources to support strategic decisions regarding pursuing innovative programs/services and divestiture of existing non-performing programs/services
- Analyzed staffing requirements and ensured compliance with production schedules and budget for the production process
- Developed the department's first incentive performance plan to motivate staff, resulting in a 32% increase in sales
- Steered significant efforts in creating and developing digital marketing and automation platforms and driving all social media activities
- Successfully repositioned the company's brand image, resulting in increased brand awareness and recognition by 40% within the target market
- Formulated strategic partnerships with key industry players, resulting in a 25% increase in lead generation and business opportunities
Education
Bachelor of Science - Minor in Marketing
University of Houston
Houston, TX06.2007
Skills
- Online Customer Experience
- Email Marketing & Automation
- Data Analysis & Performance Metrics
- Digital Marketing Campaigns (SEO, SEM, Paid Media)
- Web Design and Development
- Performance Monitoring and Optimization
- Social Media Advertising (Meta, Instagram, Google Ads)
- Meta Business Suite
- Google Analytics
- MailChimp
- SEO
- SEM
- B2B
Certification
- YouTube Certified – YouTube.
- Customer Value Optimization Specialist – DigitalMarketer.
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
- Social Selling Specialist– LinkedIn Learning.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Email Marketing Certification – HubSpot Academy.
- Mastering Google AdWords Certificate – Udemy.
- Facebook Blueprint Certification - Facebook.
Languages
English
Native or Bilingual
Timeline
Marketing Manager
Champ Software
01.2022 - 01.2024
Subject Matter Expert/Trainer
Genpact (Facebook)
01.2021 - 01.2022
Business Consultant & Digital Marketing Specialist
Consultant
01.2018 - 01.2021
Business Development and Marketing – Manager & Trainer
Pro Refund Tax Services
01.2015 - 01.2018
Bachelor of Science - Minor in Marketing
University of Houston
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