Michael Siegel
Parkland,FL
Summary
Experienced entrepreneur specializing in launching and scaling ventures in the home decor and organizational sectors. Proven track record of driving rapid revenue growth and exceeding targets. Skilled in innovative product design, team leadership, and strategic business management. Seeking a position where I can leverage my expertise to drive growth and make a meaningful impact.
Overview
27
27
years of professional experience
4
4
years of post-secondary education
Work History
Co-Founder/Co-CEO
1Thrive
Sunrise, FL
07.2019 - Current
- Launched and spearheaded the development of "Command" Center wall organizing product lines.
- Achieved revenue growth, driving business from inception to $2M in year one.
- Designed, sourced, and developed innovative product lines, ensuring market differentiation and customer satisfaction.
- Managed cross-functional teams overseeing the entire tech stack, including email marketing, website optimization, customer experience enhancements, and SEO strategies.
- Recruited and hired key personnel across customer support, marketing, design, and product development departments.
- Established annual goals and KPIs, fostering accountability and alignment with company objectives.
Co-Founder/Co-CEO
Decocrated
Sunrise, FL
01.2018 - 04.2024
- Pioneered and cultivated subscription box revenue from inception, achieving remarkable growth from $0 to $6.5M in 2.5 years with a subscriber base of 15k.
- Honored as the 2023 recipient of the Best Subscription Box in the US by Subta, the world's largest DTC subscription community.
- Led the design, development, and sourcing of home decor products from 2018 to 2024, ensuring quality and market appeal.
- Oversaw the design and development of websites on Shopify and WooCommerce platforms, optimizing user experience and sales conversion.
- Managed cross-functional teams responsible for the entire tech stack, including email marketing, website optimization, customer experience, and SEO strategies.
- Formulated and executed all digital marketing budgets, driving brand awareness and customer acquisition.
- Recruited, hired, and managed key personnel across customer support, marketing, design, and product development departments.
- Established annual goals and KPIs, fostering accountability and alignment with company objectives.
- Negotiated all employee and 1099 contracts
President
Stratton Home Decor
Sunrise, FL
07.1997 - 04.2024
- Started in shipping department when company had $2M in annual revenue worked up to role as President.
- Founded and directed operations for a retail, ecommerce, and hospitality-focused home decor enterprise, achieving annual revenue of $25M.
- Led the design, development, and sourcing of home decor products.
- Led the design, development of all marketing materials, maintaining brand consistency and driving customer engagement.
- Recruited and managed key personnel across sales, marketing, design, and product development departments, fostering a high-performing team culture.
- Designed and supervised the tech build of a proprietary Product Information Management (PIM) and Sales tool, enhancing operational efficiency and productivity.
- Established and monitored annual goals and KPIs, ensuring alignment with company objectives and driving accountability for performance.
- Negotiated sales contracts, optimizing terms and agreements to maximize profitability.
- Negotiated employee and 1099 contracts, ensuring compliance with legal requirements and fostering positive employee relations.
Education
Bachelor of Arts - Marketing
University of Arizona
Tucson, AZ 08.1988 - 05.1992
Skills
- Startup Leadership
- Tech Stack Management
- Product Development & Sourcing
- Software Creation & Design
- Budget Management
- Digital Marketing Expertise
- Retail & Ecommerce Sales
- Negotiation Skills
Affiliations
- Pickleball Competitions
- Daily Fitness Routine
- Mountain Climbing
- Golf - Tri-State (NY, CT, NJ) U19 Amateur Champion
Accomplishments
- 2023 Best Subscription Box in the US by Subta - "World's Largest Subscription Organization"
Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Healthcare benefitsStock Options / Equity / Profit Sharing401k matchCompany CultureCareer advancementTimeline
Co-Founder/Co-CEO
1Thrive
07.2019 - Current
Co-Founder/Co-CEO
Decocrated
01.2018 - 04.2024
President
Stratton Home Decor
07.1997 - 04.2024
Bachelor of Arts - Marketing
University of Arizona
08.1988 - 05.1992