Identified and cultivated strategic business relationships with high profile college athletes under terms of the NIL business sector. Clients included; Caleb Williams, Jayden Daniels, Bryce Young, Spencer Rattler, and Will Anderson.
Achieved company growth and by creating the highest quality, collectible bobbleheads, at the lowest possible costs. Worked directly with factories and in China and Hong Kong.
Built productive relationships with industry partners and competitors to support strategic business and brand awareness within the product category nationwide.
Founder/CEO
Better Bobble
02.2017 - 06.2021
Established a successful business by focusing on developing and manufacturing innovative bobbleheads and packaging.
Focused on the sports and entertainment business sectors, clients included; L.A. Dodgers, Arizona Diamondbacks, Disney, and Lionsgate Pictures.
Delivered exceptional customer service by personally working one on one with the VP of each division and buyers. I addressed all client concerns promptly and effectively resolving their issues on a day to day basis.
Founder/President
Great American Deals
03.2011 - 01.2017
Start-up with partner and company spokesperson Pat Sajak.
Oversaw business operations; building the website and managing tech developers, hiring MSA franchise company, creating business plan for daily operations, business expansion, and overseeing nine full time employees.
Working with Pat Sajak and his team creating a publicity campaign to maximize effective use of time and budgets.
Meet with new and potential franchisees across the country.
Manage all day to day operations.
Founder/CEO
P2 Promotions
02.2002 - 03.2011
Ran all day to day operations including servicing client needs, developing new business opportunities, and product manufacturing/development.
Focused primarily on kids meal toys, stadium promotions, and race track giveaways.
Clients included NYRA, Churchill Downs, Hollywood Park, and Santa Anita. In the QSR category, clients included Dairy Queen, Arby's, Weinerschnitzel, Long John Silver's, and Coldstone. I created stadium promotions for MLB, NBA, and WWE, working directly with all clients.
Senior Vice President
Aspen Marketing
06.1996 - 11.2001
After PSM was purchased by Aspen Marketing, a GE backed company, I was in charge of running their QSR division along with servicing my existing clients.
I had a team of production assistants and product developers working under me. My main function was to service my existing clients and develop new business opportunities within the QSR, sports, and entertainment industries.
Reported directly to the President of Aspen Marketing Group.
Co-Founder/Vice President of Sales
Premium Source Merchandising
06.1987 - 06.1996
Co-founded PSM with three close friends. We built the business from the ground up into a multi-million dollar company. We focused on ASI business in the beginning but quickly learned to do business in China.
Client base included Alpine Electronics, Dr. Pepper/7up, Disney, Sony Pictures, Dairy Queen, Arby's along with several sports teams and race tracks.
My sales were responsible for seventy-five percent of our total revenues and my clients comprised half of our base.
Premium Source was named and featured as one of the Hottest Businesses for the 90's by Entrepreneur Magazine.
We sold the company to Aspen Marketing, I was the only partner offered a job moving forward.
Education
No Degree - Business Administration And Management
Cal State University Northridge
Northridge
06.1985
High School Diploma -
Birmingham Community Charter High School
Van Nuys, CA
06.1981
Skills
Customer Relations - Relationship Building and Retention