Michael Spicer
Canton
Summary
After sixteen years of success in the consumer-packaged goods food industry; ten climbing the corporate ladder in marketing, category management, market research, and consulting, I started my own consulting firm, Spicer N Associates, with the objective being to assist businesses in becoming more efficient and effective in what they do. I feel my 40 years strong background in sales, marketing, consulting, and entrepreneurship make me an ideal candidate for this on-premise sales consultant position. My creative energy, infectious teamwork, solid communication, and meticulous focus on the details, when tying raw data and research into strong sales and marketing strategies, will lend well to this position. I look forward to meeting with you and discussing this position at your earliest convenience.
Consulting professional with strong track record in delivering impactful business solutions. Adept at strategic planning, data analysis, and process improvement. Known for fostering team collaboration and adapting to evolving project needs. Brings expertise in client relations, problem-solving, and driving measurable results.
Overview
33
33
years of professional experience
Work History
Consultant/Leader/Business Owner
SPICER N ASSOCIATES
01.2001 - Current
- Define strategy and direction for the development, execution, and management of comprehensive business programs and policies encompassing the areas of business management, safety management, risk management, and human resource management designed to meet customers’ targeted objectives. Communicate with customers, management, internal affiliates, and outside affiliates to coordinate overall company objectives. Plan and carry out necessary market research and analyses. Play integral role in company’s business management objectives. Lead role as trainer/facilitator in corporate sessions designed to enhance or gain knowledge and understanding of corporate mission, values, and objectives.
- Selected Contributions:
- I have trained and educated over 78,000 employees and students in 1250 private and public employers across a wide variety of topic areas including: new product launches, customer service, using syndicated data, sales and marketing strategic planning, time management, team work, effective leadership skills, OSHA safety management, BWC risk management, substance abuse awareness and recognition, and a variety of human resource employee/manager development topics.
- Spicer N Associates has saved our clients over $58MM in inefficient spending through various program development, process improvement, and manager/employee training sessions geared toward empowerment and competency.
- I am a Certified Public Speaker with over 33 years of corporate presentation experience.
- Retainer Contract from June 11, 2023 through July 31, 2024 with Amazon Inc. USA to build and manage a 15-person Safety, Health, and Wellness Team at their new facility in Vandalia, Ohio. This five story, 3.5 million square foot facility employees over 4200 employees when my retainer contract was over.
Senior Corporate Account Manager
The Nielsen Company - Nestle Foods USA
01.1998 - 01.2001
- Responsible for overseeing a 9-person on-site market research consulting team.
- Managed all sales, marketing, and market research activities within Culinary Division ($695MM).
- Gained trust and respect of top level Nestle Leaders by exceeding all Nestle Foods RIG target objectives and Nielsen budget objectives each year; from 1998 thru 2000.
- Selected Contributions:
Director, Category Management Services
RICH SEAPAK CORPORATION
01.1996 - 01.1998
- Successfully integrated Category Management Principles internally and externally to support strategic sales and marketing strategies of Senior Management and Key Target Customers.
- Multi-tasked across all departments to ensure success from product concept, packaging and design, to product roll out, to consumer satisfaction.
- Trained and educated all internal personnel, all sales managers, and broker sales force on company mission, tactical execution strategies within their regions, and on the syndicated software and tools available to them.
- Selected Contribution:
Business Development Manager
BUSH BROTHERS & COMPANY
01.1993 - 01.1996
- Brought in as part of a ‘select team’ to transform company into National Brand.
- Introduced ‘Talking Dog’ commercial with “Roll that beautiful bean footage” tag line.
- Grew market share from 38% in 1994 to 71% in 1996 thru line extensions, market expansion, and new product development.
- Selected Contribution:
Education
Bachelor of Science Degree - Marketing/Management
Youngstown State University
Skills
- Proven track record in sales and marketing over 40 years
- Innovative problem solver
- Evaluation and solution strategist
- Proficient in team development
- Independent and collaborative work
- Interpersonal communication expertise
Timeline
Consultant/Leader/Business Owner
SPICER N ASSOCIATES
01.2001 - Current
Senior Corporate Account Manager
The Nielsen Company - Nestle Foods USA
01.1998 - 01.2001
Director, Category Management Services
RICH SEAPAK CORPORATION
01.1996 - 01.1998
Business Development Manager
BUSH BROTHERS & COMPANY
01.1993 - 01.1996
Bachelor of Science Degree - Marketing/Management
Youngstown State University
EDUCATION & INTERESTS
Youngstown State University and Massillon Tiger Booster Club Officer, Sports Enthusiast – Professional, College, and High School, Coached Youth Sports – 19 years
Professional Sites
LINKEDIN PROFILE