Michael Springs
San Marcos,CA
Summary
Accomplished brand marketing manager with 20+ years experience spearheading successful product launches and digital marketing campaigns that enhancing brand visibility and customer engagement. Skilled in email campaigns, vendor management, cross-departmental alignment and process improvement, consistently delivering projects that surpass business objectives with creativity and adaptability. Extensive hybrid, remote and international work experience.
Overview
23
23
years of professional experience
Work History
Brand Marketing Manager
Gemological Institute of America
Carslbad, CA
10.2015 - 08.2024
- Increased brand awareness and preference for best-in-industry educational programs by developing and executing targeted marketing campaigns in conjunction with internal and external creative resources including lead acquisition, print and digital advertising, collateral, email, social media, PR and video.
- Led cross-functional teams in developing comprehensive, omnichannel go-to-market strategy for industry-leading education credential programs offered at seven global locations.
- Managed a $1.5M marketing budget and resource utilization for multiple projects simultaneously to maximize marketing return-on-investment (ROI).
- Initiated and managed the development of a multimedia education tour website that led to an 15% increase in new lead generations.
Coordinated the launch and promotion of professional development courses to appeal the needs of current customers and new customer acquisition. - Ensured strict compliance with national accreditation, regulatory, and legal requirements across all marketing channels, mitigating risk and maintaining adherence to industry standards through continuous monitoring and enforcement of guidelines.
- Created and presented detailed project performance reports to stakeholders and executive management, leveraging data visualization tools to clearly communicate progress and key metrics, resulting in improved decision-making and alignment across departments.
- Counseled global and regional business units regarding communications requirements for special projects, best-practices, legal and corporate branding standards..
Project Management Consultant
Self Employed Contrator
San Marcos, California
01.2015 - 10.2015
- Coordinated the development, review and approval of 8 new product packaging configurations, including printing specifications, marketing and regulatory copy for the HP Planet Partners recycling program.
- Tracked project progress and updates, and monitored deliverables, milestones and issues for accurate reporting.
- Effectively managed change requests from stakeholders during the project lifecycle, ensuring timely resolution and minimal impact on deadlines.
Marketing Communications & Launch Specialist
Hewlett Packard, Inc.
San Diego, California
06.2001 - 07.2014
- Developed and implemented new product introduction and implementation strategies including global messaging, positioning and content for 100+ new products, apps, services, and solutions based on research, analysis and insights for integrated campaigns including print, e-commerce, social media, blogs, PR, newsletters, packaging, events and signage.
- Directed vendor and agency workflow for research content development and finished end-user deliverable programs to enable D2C and retailer B2C and B2B sales.
- Implemented the first mobile printing communications toolkit establishing core strategy and content for major mobile printing solutions enabling successful major marketing campaign.
- Co-managed complex, cross-departmental audit to evaluate effectiveness and efficiency of content and design development processes which enabled process simplification, shorter schedules and cost savings.
- Initiated process improvements and content updates for business-critical mobile apps, resulting in significant improvements in customer satisfaction, 15% more downloads and higher app ratings.
- Managed development of sales and training guides, product messaging and compelling content used for retailer and customer engagement including taglines, photography, videos, graphics, logos, websites, collateral and PR materials enabling successful sell-in to retailers, B2B and B2C customers.
- Maintained content management and CRM systems and provided content and metadata updates; troubleshoot inconsistencies, located missing data and improved processes.
Education
Master Of Arts - Pacific International Relations
University of California - San Diego
San Diego, CA2003
Bachelor Of Arts - Anthropology; Asian Studies Minor
Texas A&M University
College Station, TX1995
Skills
- Strategic Marketing
- Brand Management
- Program Management
- Digital Marketing Campaigns
- Content Development and Management
- Lead Generation Campaigns
- Product Launches
- Marketing Analytics
- Creative Direction
- Agency Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Brand Marketing Manager
Gemological Institute of America
10.2015 - 08.2024
Project Management Consultant
Self Employed Contrator
01.2015 - 10.2015
Marketing Communications & Launch Specialist
Hewlett Packard, Inc.
06.2001 - 07.2014
Master Of Arts - Pacific International Relations
University of California - San Diego
Bachelor Of Arts - Anthropology; Asian Studies Minor
Texas A&M University
SOFTWARE & SaaS PROFICIENCY
- Project Management and Collaboration: Asana, JIRA, Confluence, Smartsheet
- Marketing Automation: Marketo, Salesforce
- Design Tools: Figma, Canva, Digital Asset Management (DAM) tools, Adobe Creative Cloud
- Office Productivity: Microsoft Office Suite (Word, Excel, Powerpoint, Sharepoint)
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