Michael Stough
Sales And Management
LaGrange,KY
Summary
Dynamic sales professional with a proven track record at TYR Sport and SwimVille USA, excelling in customer service and problem-solving. Skilled in developing targeted marketing strategies that significantly increased dealership foot traffic. Adept at fostering teamwork and collaboration, leading to enhanced client relationships and repeat business. Committed to achieving sales goals through innovative approaches in challenging sales conditions. Manage two volunteer groups of 17 - 25 people through Scouts and Softball Coaching.
Overview
37
37
years of professional experience
5
5
years of post-secondary education
Work History
Team Dealer Sales Rep
TYR Sport
03.2011 - 04.2025
- Managed a cohesive team sales department to satisfy the direct to consumer business model along with the dealer channel sales to support team initiatives.
- Assisted in the development of promotional materials for advertising campaigns targeting specific demographics or geographic regions.
- Developed targeted marketing strategies for increasing dealership foot traffic and overall sales. "Planogram" Sales Programs increased amount of Training Suits by 250% in year one with renewed sales year over year.
- Created budget for 120 Team Dealer channel by account and sales categories with sales goals of 10% year over year growth.
- Traveled to accounts to share new lines and discuss current business with accounts.
- Set up at national level and sponsored events with accounts
- Engaged with accounts during selling seasons on how best to capture their customers with branded product. Helped accounts place orders for sponsored teams and seasonal needs.
- Worked with Accounting office to communicate terms and payment requirements, as well as initiated collection calls when account slipped over due date.
- Worked with Marketing to establish sales catalogs and sell sheets for new products. I was the liaison between marketing and accounts to place specific advertising and marketing products in retail locations.
- Participated in regional trade shows and events to promote brand awareness and attract new clientele.
- Set purchasing goals for demand planning of products for sales channel.
- Trained new hires on company systems and policies.
- Participated in sales strategy and marketing meetings semi annually.
Team Sales Manager
SwimVille USA
10.2002 - 03.2011
- Developed strong relationships with key clients, resulting in increased customer satisfaction and repeat business. Increased number of teams working with company from 65 to 210 during time as Sales Manager
- Collaborated with marketing department to create targeted campaigns that generated quality leads for the sales team.
- Streamlined sales processes to improve efficiency and boost productivity within the team.
- Worked closely with other departments to ensure seamless coordination between teams for optimal results.
- Nurtured long-term partnerships with key accounts through consistent follow-up communications aimed at strengthening customer loyalty.
- Conducted thorough competitor analysis, enabling proactive adjustments to strategy based on emerging trends in the industry.
- Mentored junior sales representatives, providing guidance on best practices and helping them achieve their goals.
- Led weekly meetings to review progress, identify opportunities for growth, and set new targets for the team.
- Encouraged open communication within the team, fostering a positive work environment conducive to collaboration and problem solving.
- Created customized presentations tailored to specific client needs, resulting in more effective pitches and higher conversion rates.
- Adapted quickly to new products or services offerings by maintaining ongoing education initiatives for both myself and my team.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Attended industry events and conventions to expand sales opportunities.
Administrative Specialist
US Army Reserve
09.1992 - 06.1995
- Provided exceptional reception services such as answering phone calls professionally, directing them appropriately while maintaining visitor logs.
- Maintained and optimized manager's calendar and scheduled appointments and meetings and addressed conflicts with adequate time for preparation, follow-up and planning.
- Minimized errors in documentation through meticulous proofreading, editing, formatting skills.
- Supported departmental goals by collaborating with colleagues on cross-functional projects.
- Enhanced team productivity by providing administrative support and coordinating daily operations.
Subsistence Supply Specialist
US Army
09.1988 - 06.1991
- Provided briefings and monthly communications to promote property acquisition, accountability and regulatory compliance.
- Monitored inventory demand and material assets to reduce product variability to achieve optimal solutions.
- Synchronized supply chains to optimize inventory and service procedures.
- Streamlined shipping processes, reducing transit times and increasing customer satisfaction levels.
Education
Bachelor of Science - Sport Administration
University of Louisville
Louisville, KY 09.1991 - 05.1996
Skills
Goal oriented
Technical aptitude
Teamwork and collaboration
Customer service
Problem-solving
Team leadership
Honest and dependable
Product knowledge
Product presentation
Excellent communication
Reliable and responsible
Self motivation
Timeline
Team Dealer Sales Rep
TYR Sport
03.2011 - 04.2025
Team Sales Manager
SwimVille USA
10.2002 - 03.2011
Administrative Specialist
US Army Reserve
09.1992 - 06.1995
Bachelor of Science - Sport Administration
University of Louisville
09.1991 - 05.1996
Subsistence Supply Specialist
US Army
09.1988 - 06.1991
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