Michael Sullivan

Navigated company reorganization by engaging in direct communication with upper management; personally took the
initiative to corral and grow agency partnerships 30%

Participated in multiple omnichannel agency upfront negotiations exceeding $250M in reserved inventory, solidifying
C-level experience

Expanded team portfolio by 12% in Q3 through new client development via event participation, meetings, and
impactful campaign support

Successfully manage and maintain all Programmatic Disney (ESPN, ABC) + Hulu clientele/business, generating
$30M+ in revenue; achieved by demonstrating knowledge in all ad products across the Disney portfolio, focusing on
OTT video and display/social

Scaled Healthcare portfolio 600% via strategic storytelling and effective questioning, resulting in unprecedented yearly
sales of $24M
Spearheaded all pre-sale communication, negotiation, planning and post-sale matters through strategic relationship
building, culminating in a 175% increase in agency spend

Delivered 21% over year goal, resulting in a surge of selective marketing sales for the department by meticulously
executing digital and linear orders for various stakeholders

Fostered relationships between internal/external Account Executives, facilitating feasible ad campaigns; provided
innovative solutions for complex client requests for major events (NFL Super Bowl, NCAA March Madness)

• Collaborated with sales and ad agencies to forecast demand accurately and maintain optimal inventory levels.
• Increased team revenue by creating innovative methods to maximize inventory scale

Negotiated a 25% cost reduction for clients by identifying and capitalizing on industry spend disparities,
ensuring optimal cost-effectiveness and client satisfaction

Modernized Jzanus RCM sales strategy by using data obtained through Google Analytics which effectively
revamped proposal methodology