Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Michael S. Vautrin

Las Vegas,NV

Summary

Comprehensive high-end Casino/Resort executive with a comprehensive operations/ marketing/player development background with properties that have annual revenues more than $500MM. Tribal, regional, and national property experience. Well versed in promotions, special events, internal slot merchandising, club operations, player development, database management, and guest value analysis. Full design, facilitation and implementation of the annual budget and marketing plan directly reporting to the BOD. Operations experience include: Multi Property oversight, Hotel Food & Beverage, Property Operations, Retail Shops, Entertainment venues and all related support departments; Human Resources, Information Systems, Security Surveillance, and Finance. Developed successful mentorship and training programs for Marketing and PD team. Prepared Operational & Capital Budgets overseeing the accountability of all business units Forecast & Variance Reports by player value segmentations using various BI tools. Introduced guest service initiative with proven success in property on-line ranking. Developed and implemented a successful acquisition and guest recovery programs. Developed personalized VIP events to drive incremental trips and player spend. Four Diamond Property Experience in Local, Regional, and National markets Directed Player Development, Entertainment, Advertising, Direct Mail and social media Results-driven individual with a solid track record in delivering quality work. Known for excellent communication and teamwork abilities, with a commitment to achieving company goals and delivering exceptional service. Passionate about continuous learning and professional development.

Overview

37
37
years of professional experience
1
1
Certification

Work History

Director of Marketing & Customer Events

Acres Technology
Las Vegas
07.2021 - Current
  • Responsible for all Marketing Plans, Advertising, Media Outreach social media, Branding and client events
  • Project manager of major trade show events including contacting, event planning, sales and production

Director of Player Development

Golden Nugget Casino Resort
Las Vegas
04.2019 - 07.2020
  • Responsible for the acquisition and growth of High-end Table and Slot play with an ADW > $500
  • Established Host Call Quota, Event Quotas and oversight of Casino Executive Scheduling and Policies

Player Development Marketing Manager

Lucky Eagle Casino Hotel
Rochester, WA
06.2018 - 04.2019
  • Responsible for Hosting, VIP, Bus Marketing, Promotions, and Entertainment
  • Created and implemented department policies, host program promotions calendar and reinvestment offer strategies

Director Player Development VIP Service

Choctaw Casino Resort
Pocola, OK
02.2016 - 09.2017
  • Duties include supervision of 7 Executive Hosts, VIP Services department, and special events
  • Create all VIP promotions for high-end players including data pull, mail distribution and pro and post event and promotion analysis
  • Directed the Hotel Yield management strategy

Director of Gaming Operations, Marketing and PR

Siena Hotel Spa and Casino
Reno, NV
09.2013 - 11.2015
  • Responsible for Table Games, Slots, Keno, Bingo, Race and Sports Book, Marketing Players Club, VIP Events
  • Developed e-mail deployment strategy and customer acquisition program-increase of response rate by 30%

Director of Casino Marketing Player Development

Riviera Casino Hotel
Las Vegas, NV
02.2012 - 07.2013
  • Rebranded Riviera Rewards Card Program increasing New Member sign-ups by 110%
  • Directed Rewards Club, VIP Reservations, special events, casino promotions, and database marketing using standard mail, e-mails, MMS, and Social Networking directives

Director of CRM

Tropicana Las Vegas
Las Vegas, NV
05.2010 - 10.2011
  • Responsible for the creation, rebranding, and rollout of the new TROP PLUS Players Club Card
  • Created and implemented marketing initiatives and new database procedures along with the development of strategic and tactical marketing plans, business plans and sales strategies, resulting in improving the Tropicana rankings

Director of Marketing Player Development

Tropicana Entertainment/Laughlin & River Palms Casino
Laughlin, NV
11.2007 - 11.2009
  • Responsible for all aspects of marketing advertising, entertainment, player development, casino services and community relations and public relations
  • Secured vendor sponsorships and partner promotions
  • Executive Committee Member

Vice President/General Manager

Isle of Capri Hotel and Casino
Blackhawk, CO
01.2006 - 05.2007
  • Directed the operations of this multi property operation contains 2 hotels totaling 402 rooms, a gourmet high-volume steakhouse, 24-hour full service buffet, 24-hour cafe, a specialty restaurant and a food court

CEO/General Manager

Soaring Eagle Casino & Resort
Mt. Pleasant, MI
11.2001 - 01.2006
  • Responsible for gaming and hospitality operations, food & beverage operations, casino services, marketing, entertainment, convention and group sales, finance, security, construction, and planning
  • Property contained, 4,800 Slot machines, 53 Table games, 12 F&B outlets, a 3,200-seat entertainment venue, 90,000 Sq
  • Feet of exhibit and convention space, a world-class SPA, 512 Guest Rooms

Vice President/General Manager

Midway Slots and Simulcast
Harrington, DE
06.1996 - 12.2000
  • Responsible for the construction and opening of a 35,000 Sq
  • Ft
  • Casino with 1550 slot machines, 3 F&B outlets and a 250-seat simulcast parlor
  • Directed the 70,000 Sq
  • Ft
  • Expansion with RFP’s for required construction

Vice President of Hotel/ Food and Beverage/Marketing/Player Development

Caesars
01.1988 - 06.1996
  • Company Overview: Atlantic City
  • Duties included supervision Hotel, Food and Beverage, Sales, Warehouse, and Transportation
  • Directed customer development department, branch office marketing, air programs, International Marketing, VIP Reservation Center, Special Events Department, and Executive Hosts
  • Atlantic City

Education

Accounting -

Bryant University
Smithfield, RI
01.1977

Skills

  • Resort Casino Operations
  • Casino Marketing
  • Profit & Loss
  • Player and Business Development Expertise
  • Comprehensive Marketing Leader
  • Outstanding Team Member and Guest Relationship Skills
  • Extensive Tribal Gaming Experience
  • Fifteen Years as Property GM
  • Customer Centric Gaming

Certification

  • Multiple State and Tribal Gaming Licenses
  • Certified Hotel Administrator

References

References available upon request.

Timeline

Director of Marketing & Customer Events

Acres Technology
07.2021 - Current

Director of Player Development

Golden Nugget Casino Resort
04.2019 - 07.2020

Player Development Marketing Manager

Lucky Eagle Casino Hotel
06.2018 - 04.2019

Director Player Development VIP Service

Choctaw Casino Resort
02.2016 - 09.2017

Director of Gaming Operations, Marketing and PR

Siena Hotel Spa and Casino
09.2013 - 11.2015

Director of Casino Marketing Player Development

Riviera Casino Hotel
02.2012 - 07.2013

Director of CRM

Tropicana Las Vegas
05.2010 - 10.2011

Director of Marketing Player Development

Tropicana Entertainment/Laughlin & River Palms Casino
11.2007 - 11.2009

Vice President/General Manager

Isle of Capri Hotel and Casino
01.2006 - 05.2007

CEO/General Manager

Soaring Eagle Casino & Resort
11.2001 - 01.2006

Vice President/General Manager

Midway Slots and Simulcast
06.1996 - 12.2000

Vice President of Hotel/ Food and Beverage/Marketing/Player Development

Caesars
01.1988 - 06.1996

Accounting -

Bryant University
Michael S. Vautrin