Michael T. Banks
Atlanta,GA
Summary
Student with proven ability to learn rapidly and contribute effectively to team objectives. History of leading successful projects through strong communication and collaboration skills. Academic excellence complemented by a commitment to integrity and professionalism.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Student Ambassador
National Labor Relations Board
Washington, USA
01.2024 - 06.2024
- Translated complex labor law concepts into accessible insights for diverse audiences, facilitating understanding of key legal issues
- Translated complex labor law concepts into accessible insights, presenting to diverse audiences.
- Delivered formal presentations during a public exhibition, showcasing policy analysis and enhancing audience engagement
- Engaged in mock trial simulations to develop legal reasoning and public policy communication skills.
Lead Marketer
Lewis College and Career Center
Springfield, USA
01.2024 - 06.2024
- Led marketing campaigns reaching 500+ students, increasing awareness of academic and career programs
- Designed and deployed digital and visual marketing assets to enhance schoolwide communication
- Conducted and analyzed 500-response survey to identify key engagement drivers and communication gaps
- Applied audience segmentation and analytics to refine targeting and increase outreach effectiveness
- Drove measurable improvements in student engagement through data-informed messaging
- Led marketing campaigns reaching 500+ students, increasing awareness of academic and career programs.
Leadership Fellow
Global Leaders of Fairfax
Fairfax, USA
09.2023 - 06.2024
- Led initiatives to expand opportunities for young men, enhancing community engagement and increasing program participation
- Crafted persuasive messaging strategies to strengthen advocacy and improve leadership communication
- Delivered high-impact presentations to student leaders on educational accessibility and leadership development
- Delivered high-impact presentations to student leaders on educational accessibility and leadership development.
Digital Marketing & Website Strategist
Collegiate Black Legislators
03.2026
- Developed and executed digital marketing strategy to enhance student engagement and raise policy awareness
- Implemented SEO and audience targeting strategies to improve discoverability and user reach
- Optimized user experience (UX/UI) to improve accessibility and streamline navigation of advocacy resources
- Structured site architecture and content flow to boost user engagement and clarify information
- Built and launched a full-scale Webflow platform connecting college students to congressional advocacy opportunities
- Built and launched a full-scale Webflow platform connecting college students to congressional advocacy opportunities. Website: https://collegiateblacklegislators.webflow.io/
Education
Bachelor of Business Administration - Marketing Concentration
Morehouse College
Atlanta, GA03-2026
High School Diploma -
John R. Lewis Highschool
Springfield06-2024
Skills
- Digital marketing strategy
- SEO and keyword optimization
- Audience segmentation
- Content creation
- Social media marketing
- Email marketing
- Marketing analytics
- KPI tracking
- CMS management
- Microsoft Excel and Google Sheets
- Visual content strategy
Certification
- Google Digital Marketing & E-Commerce Certificate
- HubSpot Digital Marketing Certification, SEO, Digital Advertising, Marketing Analytics, Social Media Marketing, Email Marketing, CRM, Content Strategy
Marketing Skills
- Digital Marketing Strategy
- Content Marketing & Brand Messaging
- Audience Segmentation & Targeting
- SEO Optimization
- Webflow Development
- Marketing Analytics & Data Interpretation
Leadership Experience
- Drum Major, Morehouse 'House of Funk' Marching Band, Lead and coordinate rehearsals, warm-ups, and performances for large ensemble groups, Manage logistics and communication across leadership, ensuring efficient execution of performances, Drive team discipline, performance quality, and cohesion in high-pressure environments
- Athlete / Leader, Morehouse Track & Field Team, 2x SIAC Indoor Conference Championship Team, Top-10 Heptathlon Finisher, 6th Place SIAC Indoor Pole Vault
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Accomplishments
SIAC All-Academic Honors 2024-2025
Affiliations
Morehouse “House of Funk” Marching Band
Drum Major
• Lead warm-ups, physical training, and rehearsal coordination
• Manage performance logistics and band leadership initiatives
• Coordinate communication across band members and leadership staf
Drum Major
• Lead warm-ups, physical training, and rehearsal coordination
• Manage performance logistics and band leadership initiatives
• Coordinate communication across band members and leadership staf
Timeline
Digital Marketing & Website Strategist
Collegiate Black Legislators
03.2026
Student Ambassador
National Labor Relations Board
01.2024 - 06.2024
Lead Marketer
Lewis College and Career Center
01.2024 - 06.2024
Leadership Fellow
Global Leaders of Fairfax
09.2023 - 06.2024
Bachelor of Business Administration - Marketing Concentration
Morehouse College
High School Diploma -
John R. Lewis Highschool