Michael Tesauro
Portland
Summary
Accomplished Go-to-Market Leader and product marketing strategist with over 10 years of experience in driving growth for consumer and enterprise products. Demonstrated ability to establish robust marketing functions, scaling revenue through effective go-to-market strategies and program management. Known for creative problem-solving and data-driven storytelling, consistently achieving revenue goals within forecasts. A performance-oriented manager skilled in project management, team building, and campaign optimization, dedicated to delivering exceptional results in demanding environments.
Overview
10
10
years of professional experience
Work History
PRINCIPAL PRODUCT MARKETING MANAGER
TURNITIN
02.2023 - 02.2025
- Led go-to-market strategy for Turnitin's entire product portfolio; managed three high-performing direct reports as a member of the Product Innovation team.
- Developed and implemented initiatives to increase customer engagement and drive product adoption through scalable campaigns.
- Generated actionable GTM insights from raw data, refining product messaging and positioning to achieve a 10% increase in usage rates over six months.
- Partnered with Product Management to map out key initiatives and align strategic roadmaps with go-to-market approach, resulting in $7M in upsell on new feature.
- Rolled out customer migration program to safeguard $20M in legacy revenue through new product adoption.
- Optimized sales operations and product marketing effectiveness through strategic development from FY23 to FY24.
SENIOR PRODUCT MARKETING MANAGER
EMERITUS
03.2022 - 12.2022
- First product marketing hire at Emeritus; created playbook for go-to-market planning and execution, launch framework, and sales enablement
- Designed a strategic framework for B2B product launches, aligning with measurable business objectives, which drove a 20% increase in customer engagement within six months.
- Achieved a 10% increase in new logos within FY23 through strategic planning.
SENIOR PRODUCT MARKETING MANAGER
GENERAL ASSEMBLY
10.2020 - 03.2022
- Owned go-to-market strategy and planning for General Assembly's consumer portfolio.
- Provided insights that guided executive leaders to launch first new product category in three years.
- Utilized customer insights to refine sales strategies for underperforming products, achieving a turnaround from a 7% YoY decline in profitability in just six months.
PRODUCT MARKETING MANAGER
CENGAGE
05.2018 - 10.2020
- Owned the go-to-market strategy for the B2C portfolio, and managed marketing launch activities for over 200 product launches.
- Partner with Product, Sales and Customer Success to identify new audience opportunities and directly support achieved 15% YoY growth goal.
- Enhanced lead conversion rates by 20% within six months through strategic messaging frameworks.
SENIOR WRITER AND EDITOR
CLAREMONT MCKENNA COLLEGE
04.2017 - 05.2018
- Led the College's marketing program; owned messaging, positioning, and marketing campaigns to elevate the College's global profile.
- Owned go-to-market strategy for the College's multi-year capital campaign; develop and launched both inbound and outbound campaigns to unique audiences.
- Enhanced customer engagement leading to a 12% increase in conversions via marketing funnel optimization.
PRODUCT MARKETING STRATEGIST
FREELANCE CONSULTANT
09.2014 - 05.2018
- Led brand and product strategy for multiple clients in eCommerce, SaaS, and education technology sectors.
- Provided strategic recommendations on go-to-market initiatives, driving alignment across key stakeholders to launch new products and unlock new segments.
- Clients include: Illuminate Education, Showtime Networks, Epidemic Agency, Green Street Agency, Vice Records, Atlantic Records, Shark Group, BVAccel, KCET.
Education
Product Marketing Certificate -
Cornell
10.2020
Master of Arts - English
Chapman University
09.2014
Bachelor of Arts - Creative Writing
University of California, Riverside
06.2011
Skills
- Audience Engagement
- Consumer Insights Research
- Customer Feedback Analysis
- Data Insights Generation
- Go-To-Market Planning
- Long-Term Planning
- Market Competitive Analysis
- Performance Benchmarking
- Pricing Strategy Development
- Product Marketing Strategy
- Product Performance Analysis
- Program Management
- Resource Allocation
- Sales Support Strategies
- Strategic Product Positioning
- Team Management
Websites
Key Clients
- Illuminate Education
- Showtime Networks
- Epidemic Agency
- Green Street Agency
- Vice Records
- Atlantic Records
- Shark Group
- BVAccel
- KCET
Timeline
PRINCIPAL PRODUCT MARKETING MANAGER
TURNITIN
02.2023 - 02.2025
SENIOR PRODUCT MARKETING MANAGER
EMERITUS
03.2022 - 12.2022
SENIOR PRODUCT MARKETING MANAGER
GENERAL ASSEMBLY
10.2020 - 03.2022
PRODUCT MARKETING MANAGER
CENGAGE
05.2018 - 10.2020
SENIOR WRITER AND EDITOR
CLAREMONT MCKENNA COLLEGE
04.2017 - 05.2018
PRODUCT MARKETING STRATEGIST
FREELANCE CONSULTANT
09.2014 - 05.2018
Product Marketing Certificate -
Cornell
Master of Arts - English
Chapman University
Bachelor of Arts - Creative Writing
University of California, Riverside
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