Michael Tomasch
Bend,OR
Summary
High-achieving Business Development Representative bringing expertise in marketing, sales and operations. With 10+ years of experience in dynamic client-facing roles, I have honed the ability to operate with speed and adaptability in evolving environments. Proven track record of working with customers to achieve solutions and drive company growth. Skilled in networking with industry professionals to build pipelines and increase client base.
Overview
11
11
years of professional experience
Work History
Business Development Lead
Revive Media
04.2023 - Current
- Lead efforts to identify, evaluate, negotiate, and manage complex opportunities with new partners in the programmatic advertising space.
- Collaborated with the head of marketing to produce social media content highlighting our industry-leading position in Amazon DSP advertising.
- Responsible for vetting and closing all inbound leads and referrals.
Strategy Lead
Revive Media
02.2021 - 04.2023
- Led media strategy for Revive's largest channel partner with over 100 individual advertisers spanning multiple verticals with varying media objectives.
- Partnered with Amazon Account Executives and Leadership to identify growth opportunities and ensure revenue achievement.
- Directed a team of DSP operation specialists and media planners responsible for pre-sale, campaign buildout, in flight optimization, and reporting.
- Worked directly with Amazon product specialists to qualify and enroll advertisers in various beta opportunities.
Partner Manager
Walmart Connect
09.2019 - 12.2020
- Achieved a perfect record of surpassing revenue targets in covering the Hardline category for Walmart Connect.
- Responsible for educating, onboarding, and scaling Walmart's largest suppliers in the Hardline category to the Walmart Connect platform.
- Worked cross-functionally to optimize and streamline processes, procedures, and project management for executing campaigns.
- Focused on scaling self-serve and programmatic sponsored search tactics leveraging preferred API search partners.
Senior Sales Executive
Pandora Media
02.2016 - 09.2019
- Worked with an agency and client direct book of business selling Pandora's digital advertising solutions to national clients.
- Consistently achieved quarterly and annual revenue numbers with 140% attainment in FY18, carrying the largest quota on the team.
- Worked cross functionally with Ad Product Group to enroll strategic clients in new product beta tests.
- Key Accounts: Walmart, McDonalds, Harry's, and Starbucks.
Account Executive, Performance Ad Sales
Pandora Media
02.2013 - 02.2016
- Partnered with 90+ Brand Account Executives to develop strategic direct response advertising programs for national accounts.
- Worked closely with engineering to build a custom internal campaign tracking and analysis tool adopted by the larger sales organization.
- Generated over $2M of new business from non-billing accounts in 2016.
Education
B.A. - Business Economics
University of California, Santa Barbara
Skills
- Developing New Business
- Strategic Account Development
- Campaign Performance Analysis
- Full Funnel Media Planning
- Pipeline Management
- Revenue Generation
Interests
All Things Outdoor, including but not limited to - Skiing, Golf, Swimming, Camping.
Timeline
Business Development Lead
Revive Media
04.2023 - Current
Strategy Lead
Revive Media
02.2021 - 04.2023
Partner Manager
Walmart Connect
09.2019 - 12.2020
Senior Sales Executive
Pandora Media
02.2016 - 09.2019
Account Executive, Performance Ad Sales
Pandora Media
02.2013 - 02.2016
B.A. - Business Economics
University of California, Santa Barbara