Michael Van Laar
Sparta,NJ
Summary
Dynamic and results-driven Senior Product Manager with over 14 years of experience in the medical device industry. Proven track record in new product development, leading cross-functional teams, market analysis, and strategic relationship building. Skilled in clinical marketing, FDA and regulatory submissions, and fostering key opinion leader collaborations. Adept at leveraging analytical insights to drive product enhancements and market expansion.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Senior Product Manager
VectraCor
Totowa, NJ
12.2010 - Current
- Spearheaded new product development and managed the growing VectraCor product portfolio, encompassing both capital equipment and software
- Cultivated relationships with key opinion leaders (KOLs) to gather market feedback and inform product enhancements
- Validated use and product needs and features through collaboration with clinical users in cardiology, emergency medicine, urgent care, and other hospital specialties
- Developed product launch strategies and training materials in conjunction with physician champions to support sales force initiatives with multiple products
- Coordinated product training for the entire sales force, as well as domestic and international (Europe, Australia, Asia) distributors ensuring alignment with strategic objectives
- Lead evaluations of products in real-world clinical settings, providing valuable insights for continuous improvement
- Collaborated closely with engineering, regulatory, marketing, and R&D teams to integrate clinical feedback into product enhancements
- EHR and EMR Integration – Worked with software development and engineering to ensure products interfaced and integrated with leading EMR and HER software
- Represented VectraCor at numerous domestic and international medical conferences to promote the product line and establish partnerships with KOLs
Clinical Marketing Manager
VectraCor
Totowa, NJ
06.2009 - 11.2010
- Conducted market research for a novel cardiac device in development, gathering insights from physicians and healthcare providers
- Analyzed market dynamics and evaluated potential competitors in cardiology, emergency medicine, and hospital settings
- Assisted with data collection, market surveillance and analysis for numerous FDA 510k, EU MDR, and TGA (Australia) submissions collaborating with cross-functional teams
- Participated in meetings with FDA Medical Officers during the submission process, facilitating regulatory clearance.
Sales Associate
Brooks Brothers/Retail Brand Alliance
Short Hills, NJ
04.2006 - 03.2009
- Demonstrated exceptional customer service and sales performance, achieving recognition as a Top 100 Sales Associate
- Built and maintained a loyal client base through personalized interactions and superior product knowledge.
Sales Associate
Ralph Lauren
Short Hills, NJ
10.2002 - 06.2003
- Promoted to sales associate after seasonal work, consistently exceeding sales targets.
Head Customer Service Representative - Seasonal
Ralph Lauren
Short Hills, NJ
10.2001 - 02.2002
- Provided training and supervision for seasonal customer service representatives
- Managed cash transactions and provided exemplary service to high-net-worth clientele.
Education
Montclair State University
Elements of AI - Artificial Intelligence
University of Helsinki
HIPAA Medical Privacy Compliance Course
Skills
- Product Development
- Team Leadership
- Strategic Planning
- Revenue Generation
- Competitive Analysis
- Product Lifecycle Expertise
- Marketing Campaign Creation
- Business Development
- Product Marketing
- Product Positioning
- Medical Devices (Cardiology, Emergency Medicine)
- Working with Key Opinion Leaders and Relationship-Building
Patent Holder
- Mobile Cardiac Monitoring US US20170188861A1
- Issued Jul 7, 2017US US20170188861A1
- Issued Jul 7, 2017 A mobile cardiac monitoring device is disclosed. The mobile cardiac monitoring device receives voltage-time measurements of a subset of electrocardiogram (ECG) leads for a user, and derives a full set of ECG leads from the voltage-time measurements of the subset of ECG leads. The mobile cardiac monitoring device calculates a heart rate and monitors the cardiac rhythm of the user based on at least one of the subset of ECG leads and calculates a cardiac electrical biomarker (CEB) based on the derived ECG. The mobile cardiac device detects a trigger condition based on the calculated CEB and transmits an alert in response to detecting the trigger condition
Certification
- Certified USA Gold Basketball Coach
Languages
Spanish
Limited
References
References available upon request.
Timeline
Senior Product Manager
VectraCor
12.2010 - Current
Clinical Marketing Manager
VectraCor
06.2009 - 11.2010
Sales Associate
Brooks Brothers/Retail Brand Alliance
04.2006 - 03.2009
Sales Associate
Ralph Lauren
10.2002 - 06.2003
Head Customer Service Representative - Seasonal
Ralph Lauren
10.2001 - 02.2002
Montclair State University
Elements of AI - Artificial Intelligence
University of Helsinki
HIPAA Medical Privacy Compliance Course