Michael Wallace

Assistant Content Marketing admin for Shainin's LinkedIn page, with a goal to increase brand awareness and sales opportunities through the LinkedIn platform. Created various articles, graphics, and copy for both the company LinkedIn page and for global attended events.

• Boosted brand awareness by consistently targeting Shainin's ICP during brand awareness campaigns and customer advocacy campaigns on LinkedIn.
• Increased page engagement by 27% within 8 months.
• Increased Impressions by 74% within 8 months.

Served as the primary point of contact for my client base while ensuring client satisfaction, resolving issues, and driving revenue growth through building strong relationships.

• Built and strengthened relationships with new and existing accounts to drive personal revenue growth by 3% with a 4 client customer base.
• Prospected new clientele through networking, cold calling 100 clients daily, canvassing and referrals.

Worked under the guidance of an experienced social media team to aid in the management of social media accounts and content calendars. Created Instagram and Facebook content to enhance brand presence for the current client base.

• Learnt the basics of Canva and Photoshop, while learning how to use UGC.
• Cloud-based collaboration with cross-functional teams to brainstorm new content ideas and discover better ways to manage current content.

Supported marketing initiatives by assisting with market research for prime target audiences, and helped increase brand visibility through various social media channels (Facebook, Instagram, Twitter).

• Assisted in crafting a marketing strategy with the goal to increase brand reach and impressions.