Michael Wallen
Lake Oswego,OR
Summary
Results-driven Key Account Manager combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
26
26
years of professional experience
Work History
Key Account Sales Executive
Columbia Sportswear
Portland, OR
03.2019 - 03.2024
- Created effective GTM strategies to optimize sales
- Delivered exceptional sales performance leading to increased revenue
- Developed channel-specific sales assortment plans
- Trend and industry analysis
- Implemented successful tactics to increase revenue and drive results by maximizing sales sell-in and sell-thru.
- Executed seasonal marketing strategies.
- Optimized Omni Channel processes to enhance customer experience
- Utilized a brand-driven mindset to consistently achieve exceptional results
- Managed sales reports on a weekly basis
- Offered mentorship to recently onboarded sales team members
Key Account Sales Representative
Sorel
Portland, OR
04.2012 - 03.2019
- Managed and grew Sorel's National Account business.
- Responsible for overseeing operations at REI, Nordstrom, and Amazon.
- Drove $40 million in sales growth for the Sorel Brand.
- Drove annual double digit growth throughout this tenure.
- Implemented effective GTM product and marketing strategies.
- Managed exit strategies to increase profitability and drive business growth.
- Received Sorel Presidents Club Award in 2013 as the highest performing representative.
- Achieved Sorel MVP in 2014 and 2015 as the top sales representative in the West Region.
- Cultivated trustworthy connections both within the company and with Sorel
Regional Sales Footwear Representative
Sorel
Portland, OR
05.2011 - 03.2012
- Managed and supported major accounts in Washington and Oregon region
- Responsible for REI GTM/assortment planning
- Drove product assortment/SMUs for REI
- Executed sales events at REI
- Managed online accounts Altrec/Online Shoes
District Manager-Major Account Sales
ADP
Portland, OR
09.2008 - 04.2011
- Managed Oregon and Washington
- Generated new sales by promoting payroll/HR software solutions
- Negotiated contracts with C-level associates.
- Served as a intermediary for clients/prospects and ADP implementation team
- Received multiple monthly sales accolades
Key Account Executive-Footwear
Adidas AMERICA
Orlando, Florida
01.2003 - 09.2008
- Top sales representative in the company, nominated for the prestigious ROBBIE award
- Managed 5 divisions of Federated Department Stores.
- Achieved consistent sales growth of more than 45% annually for the past four years.
Regional Account Representative-Apparel
Adidas AMERICA
Orlando, FL
01.1998 - 01.2003
- Managed $10 million worth of business.
- Managed portfolio of accounts across multiple channels including sports specialty, key regional accounts, and department stores.
- Elected to Advisory Committee, ensuring product enhancements pre-market launch.
- Experienced with major retailers such as Jumbo Sports, Federated Department Stores, Dillard's, and JCPenney over 8+ years.
Education
Bachelor of Science - Accounting
University of Central Florida
Orlando, FL06-1991
Skills
- Needs analysis
- Sales Pipeline Management
- Relationship Management
- Key Account Management
- Sales Lifecycle Management
- Sales Quota Achievement
- Social Media Marketing
- Account development
- Customer rapport
- Business strategies
- Cross-Functional Collaboration
- Account Management
- Revenue Generation
- Relationship selling
- Data-driven decision-making
Affiliations
- Family driven
- Youth Sports Coach
- Volunteering in the community
- Surfing/Golf
- Active Lifestyle
Accomplishments
- Sorel 2013 President's Award for Top Sales Rep in the company
- MVP West Regional awards-Back to Back in 2014/2015
Timeline
Key Account Sales Executive
Columbia Sportswear
03.2019 - 03.2024
Key Account Sales Representative
Sorel
04.2012 - 03.2019
Regional Sales Footwear Representative
Sorel
05.2011 - 03.2012
District Manager-Major Account Sales
ADP
09.2008 - 04.2011
Key Account Executive-Footwear
Adidas AMERICA
01.2003 - 09.2008
Regional Account Representative-Apparel
Adidas AMERICA
01.1998 - 01.2003
Bachelor of Science - Accounting
University of Central Florida