Michael Wasserman
Stamford
Summary
Dynamic National Sales Manager with a proven track record at Cashmere Brand, excelling in sales strategy and customer relationship management. Expert in driving significant revenue growth and forging strong retail partnerships. Adept at team leadership and negotiation, consistently achieving sales targets while enhancing brand visibility and profitability.
Overview
34
34
years of professional experience
Work History
National Sales Manager
InCashmere
New York, New York
01.2024 - 01.2025
- -Responsible for managing all National sales reps, who are regionally focused on our specialty store business, while generating new sales and increasing sales with the current customer base. Responsible for hiring representatives in open territories to represent our cashmere basic and novelty collections, as well as increasing sales of cashmere accessories in focused gift show representation.
- -Built and currently building larger retail partnerships, for both branded and Private brand buys. Working closely with buying and management teams to pull key seasonal styles and add new styles, effectively assorting the best retail impact and sales results. Managing margins and profitability for the company and knowing the customers business well.
- Strategy, business development, and managing relationships representing the brand and driving meaningful sales growth across a variety of industries including Licensed distributors
Senior Account Manager
Independent Sale Representative
New York
01.2012 - 01.2023
- Design History (updated women’s cashmere and non-cashmere sweaters) During Covid worked the Mid- Atlantic and New England territory on the road. Visiting stores in person servicing and supporting individual boutique needs.
- Acrobat - Contemporary women’s cashmere blended sweaters, and silk complements.
- Managed national distribution B2B
- Gudrun and Gudrun -from Faroe Islands hand knit design. worked to create a profitable high volume sweater business produce in Peru, utilizing alpaca and cotton blended style.
- Wilt of California, women’s knits made in the USA better tees, and fabrics, exclusive fit for an updated woman. Strategically placed the line in Bloomingdales. Shop Bop, Anthropology, season after season.
- Electric and Rose pioneered contemporary activewear, positioning the brand as a viable entity in the activewear and lifestyle contemporary world. Opened Bandier, and Equinox, and Anthropologie, secured Barney’s as a starting point for brand explosion, while holding the line with Goop an instore shop in Nordstrom.
- Superdry Pioneered US market for 1 year. Becoming Macys #1 brand in menswear, An English Owned Lifestyle young men’s and women’s sportswear company. Broke ground in specialty stores and opened Dicks sporting Goods.
- Eleven By Venus Williams opened footlocker as a starting point, for Venus’s brand launch.
- TEE INK/ now Charlie Holiday- Australian based contemporary women’s clothing company entering US market hired me to strategically position the line, working with their look to develop the customer base. We saw the all-season lifestyle brand as a resort wear company. Soon after this identity was established the company changed the name to Charlie Holiday, opening the doors and volume sales over 10 million dollars.
Owner
Juice Energy Café
Rockford
01.2010 - 01.2012
- Owned Juice Bar X2
- Developed Menu of healthy juices to match with good whole food, soups, salads, sandwiches and healthy bakery, Wholegrain peanut butter cookies , etc.
- JEC, was established as a complementary community, created by our Spirit Wear, and School wear business.
Company Owner
Color Games Corp.
Chicago
01.1999 - 01.2011
- Developed relationships and business, with Corporations for corporate gifting, events conferences, We were application and apparel based, not so much ASI And PPAI products like pens and water bottles. The company was developed as a collaboration of the best digitizers, Graphic designers, Color separators, and Screen printers. We were set apart from the competition by curating full gear, bags, cold and warm weather customizable accessories, jackets, sweaters. Working with visionary graphics and color we made an Impact on the corporate community.
- We crossed into school spirit wear for universities, and secondary schools making the deliberate change to uniforms.
East Coast Sales Manager
XOXO
New York
01.1991 - 01.1996
- Responsible for managing NY office and east coast sales team, after pioneering the brand as a new company in 1991- 1992. Managed department and specialty chain stores, personally handling $25M in sales, while supporting the growth of the company as merchandise coordinator for all volume buys, in department store, in store shops, margin agreements, and implementing margin builders while entrusted with store budgets assuring profitability.
- XOXO continued and licensed many categories, Denim, Purses, Shoes, Under wear, accessories. Eventually growing to 100M in sales.
Education
2 years - Fine Arts, Illustration
School Of Visual Arts
NYCSkills
- Adobe Illustrator
- Sales strategy
- Market analysis
- Business development
- Sales forecasting
- Retail partnership management
- Profitability analysis
- Team leadership
- Account management
- Effective communication
- Sales training
- New business acquisition
- Territory management
- Product marketing
- Key account management
- Presentation development
- Excel
- Power Point
- Microsoft Office
- Brand development
Timeline
National Sales Manager
InCashmere
01.2024 - 01.2025
Senior Account Manager
Independent Sale Representative
01.2012 - 01.2023
Owner
Juice Energy Café
01.2010 - 01.2012
Company Owner
Color Games Corp.
01.1999 - 01.2011
East Coast Sales Manager
XOXO
01.1991 - 01.1996
2 years - Fine Arts, Illustration
School Of Visual Arts