MICHAEL WEBB

• Guided teams in project planning, market research, and commercialization strategies
• Led NPD road-mapping and feasibility analyses to align product launches with consumer trends
• Designed project plans, schedules, and risk assessments to ensure timely delivery
• Advised on vendor coordination, prototyping, and enhancing cross-team workflows
• Applied AI-driven synthesis for product discovery, competitive evaluation, and strategic prioritization

Established scalable marketing content to enhance messaging consistency and execution speed

• Directed integrated product development, project execution, and marketing operations for global retail partners including Lowe’s and Home Depot
• Oversaw multi-phase projects from concept through launch, managing timelines, scope, and resources across global teams
• Introduced 100+ SKUs across multiple tool and storage categories through disciplined Stage-Gate development
• Unified Engineering, R&D, Marketing, and Supply Chain teams to reduce cycle time and elevate product quality
• Streamlined processes that improved production efficiency and accelerated go-to-market velocity
• Strengthened partnerships with manufacturing teams in China, Vietnam, and India; contributed to revenue growth of $175M+ annually
• Built and led an award-winning creative department recognized with six Telly Awards for innovation in product storytelling

• Managed all facets of R&D, engineering collaboration, and product launches for a multi-brand portfolio
• Delivered 25+ new products through full lifecycle management, balancing quality, budget, and timing
• Developed KPI systems to monitor performance and cost control, optimizing unit economics by 25–30%
• Instituted structured innovation processes that cut R&D costs from 4.5% to 3.0% of revenue
• Coordinated cross-border teams of engineers and designers, ensuring consistent communication and milestone alignment
• Guided creative and marketing deliverables for GTM campaigns that positioned the company for successful acquisition

• Established and scaled a full-service creative agency supporting NASCAR teams and sponsors
• Led multi-project schedules, budgets, and client communications for 45 active accounts
• Managed end-to-end design and production for high-visibility campaigns, securing $22M+ in sponsorships
• Innovated safety solutions with race teams and the U.S. Military—early proof of cross-industry project management acumen

• Oversaw project teams delivering branded merchandise and marketing for NCAA, ACC, SEC, and NASCAR clients
• Directed production pipelines and managed stakeholder approvals for multi-event product lines
• Enhanced workflow systems improving delivery consistency across dozens of annual events