MICHAEL WERSONSKE

Product Design and Innovation: Transformed alternative data into actionable insights by designing and launching scalable products, including Pattern of Life, which analyzed location data to identify common locations and repeatable patterns, and RevIQ, a suite of semiconductor analytics built on Bazze's alternative data platform.

Efficiency and Client Impact: Created user-centric workflows that automated complex manual analysis—reducing timeframes from weeks or months to minutes—by integrating diverse data types and AI-driven analysis to deliver actionable insights for Wall Street and Government Agency clients.

Research and Validation: Conducted extensive research across all products and endpoints, synthesizing fragmented data sources to validate models, map locations, and uncover critical relationships, enabling high-accuracy outputs and actionable trends.

Product Creation: Designed products like SmartQuote, enabling dealerships to respond to online inquiries with personalized mobile offers, and the Service Product, which targeted high-value repairs with automated messages and location-based push notifications.

Driving Results: Automated customer outreach workflows, boosting contact rates by 3x compared to cold outreach. Optimized engagement strategies through A/B testing and data analysis, increasing conversions and dealership ROI.

Customer Insights: Partnered with dealerships to analyze customer behavior, validate ROI, and refine product effectiveness based on interaction data and engagement patterns.

Product Development: Drove product development from concept to launch, creating mobile offer solutions tailored to dealership needs.

Market Research: Conducted target market research to analyze industry competition and identify trends, shaping product strategy and positioning.

Client Engagement: Built key relationships with dealerships and refined offerings based on customer feedback and engagement data.