Michael Williams
220 W Liberty Street. Lancaster,PA
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
8
8
years of professional experience
Work History
Wholesale Sales Manager
Lancaster Farm Fresh Cooperative
Lancaster , PA
02.2024 - Current
- Developed and implemented strategies to increase sales volume and profitability in wholesale dept.
- Restructured sales team in first 60 days resulting in wholesale +12% YTD.
- Manage team of 17 direct reports made up of 4 KAM's, 10 sales reps, and admin.
- Spearhead budgeting process related to wholesale operations including expenses tracking and forecasting.
- Performed sales presentations at trade shows to generate new business.
- Conducted monthly sales team performance meetings to maximize current account universe and hold teams accountable for KPI's.
Senior Market Sales Manager
Artisanal Brewing Ventures
Charlotte, NC
02.2022 - 02.2024
- Manage team of sales representatives in order to achieve maximum results. Home market for largest brand in portfolio.
- Implemented sales and programming strategy across region with 5 wholesalers and a portfolio of 4 brands. Servicing national and independent accounts. Only team in the mid Atlantic to show 16% growth in 23’ against -12% industry trends
- Budget, CRM and KPI tracking.
- Perform monthly business review, Quarterly GSM, and yearly ABP with wholesale partners
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Top 5 Craft portfolio in USA
Regional Sales Manager
Two Robbers
Philadelphia, PA
12.2018 - 02.2022
- Developed and implemented sales strategies to increase market share.
- Assisted in opening 10 new markets and training wholesale staff
- Manage key accounts in Whole foods, Wegmans, Total Wine
- Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
- Monitored industry trends and competitor activities to stay ahead of the competition.
Sales and Marketing Consultant
Elite Beverage
Philadelphia, PA
02.2016 - 10.2018
- Assisted clients in cultivating relationships with wholesale networks
- Inventory management
- Building sales teams and training leadership.
- On premise development
- Live events
Education
High School Diploma -
Lancaster Catholic High School
Lancaster, PA01-2005
Associate of Applied Business -
Thaddeus Stevens College of Technology
Lancaster, PASkills
- Consultative and Relationship Selling
- Key Account Management
- Sales Training
- Budget Creation and Management
- Market and Competitive Analysis
- Proficiency with CRM, Microsoft office
- KPI Tracking
- Live Events
- Presentations and Proposals
References
References available upon request.
Timeline
Wholesale Sales Manager
Lancaster Farm Fresh Cooperative
02.2024 - Current
Senior Market Sales Manager
Artisanal Brewing Ventures
02.2022 - 02.2024
Regional Sales Manager
Two Robbers
12.2018 - 02.2022
Sales and Marketing Consultant
Elite Beverage
02.2016 - 10.2018
High School Diploma -
Lancaster Catholic High School
Associate of Applied Business -
Thaddeus Stevens College of Technology
Similar Profiles
Butch ConverButch Conver
EMT at Lancaster Emergency Medicale ServicesEMT at Lancaster Emergency Medicale Services
Joseph GubbelsJoseph Gubbels
Branch Manager at Farm Service CooperativeBranch Manager at Farm Service Cooperative
Robert GubbelsRobert Gubbels
Branch Manager at Farm Service CooperativeBranch Manager at Farm Service Cooperative