Microsoft Office
Michael Williams
Charlotte,NC
Summary
A former U.S. Marine, Mike is a highly accomplished sales, marketing, and branding professional with a proven track record of driving exceptional results in diverse industries and organizations of all sizes, ranging from Start-ups to Fortune 500 companies. An innovative and creative leader, Mike has spearheaded game-changing initiatives that made a measurable impact on business outcomes. Expertise lies in developing effective strategies for managing strategic client relationships, resulting in increased revenue and widespread market adoption. Recognized for thought leadership, Mike is frequently sought after by clients to guide the creation, development, and implementation of mission-critical global product launches and branding initiatives.
Overview
33
33
years of professional experience
Work History
Senior Vice President, Brand Development
Brand Institute
05.2022 - 05.2024
- Focused on renewing/restoring client and 3rd-party relationships in the Southeast United States
- Developed contact database & targeted market penetration strategy
- Cold-called, presented & restored/built new relationships in the region
- Following in person meetings and/or teleconferences, engaged key internal stakeholders and determined follow-up strategies to expand relationships and create opportunities for new business
- Closed & managed launch projects with clients in the region
- Served as primary point of contact throughout project management cycle, ensuring that all timelines and deliverables were met
- Rendered educated opinion to 'C' suites on product launch/commercialization and presented results to client leadership teams
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
Managing Director
Brandsymbol
03.2017 - 12.2021
- Called upon again by Addison Whitney's former senior management to lead expansion into high-value small-, mid- and global markets, targeting Start-ups through large corporations
- Developed a database of domestic and international contacts and created an aggressive market penetration strategy
- Cold-called, presented and built new relationships and, within 3 months, closed new business in the U.S., Europe and Asia
- Following meetings, determined strategies to expand relationships & create opportunities for new business & sustained revenue growth
- Closed and managed projects with global, regional and local clients
- Primary consultant throughout sales & project management cycle
- Ensured that all timelines and deliverables were met
- Rendered educated opinion on issues & presented results to clients' senior management, working in tandem w/clients' advertising agencies
- Strengthened client relationships with regular communication, timely project delivery and high-quality services.
Associate Vice President
Innovatix/Premier
09.2002 - 03.2017
- Led Go To Market (GTM) in new market segment
- Investigation revealed significant barriers to entry - no corporate footprint or brand recognition existed
- Identified key suppliers to partner with to aggressively enter the market and grab low-hanging fruit
- Launched a training regimen to educate external and internal teams and researched, targeted, penetrated and secured new business
- Tasked to create a differentiation strategy to fuel buzz for the new division
- With no case studies, market/industry experience or internal industry knowledge, served on the team that researched, developed and created marketing and messaging collateral that was rolled out in 90 days. Management declared this a communications Best Practice and used it to expand nationally
- Within 2 years, company was the market's fastest-growing
- Discovered miscommunication and erroneous information hindered key account relationship development and numerous customers (20% of all corporate revenue) threatened defection
- Navigated change resistance and internal political rhetoric from key drivers of the issues to build a recovery strategy and presented it to senior management. Once approved, led implementation. This initiative restored customer confidence and recovered “at-risk” accounts
- Growth and expansion were mirrored by increased complexities. Investigation revealed the need for improved departmental communication, training standards, and evolved policies
- Presented and won approval from senior management to lead a solution discovery meeting with 25 middle managers, presented solutions to senior management, and executed. These solutions improved the working environment, internally and externally, which eased growing pains.
Senior Consultant
Addison Whitney
06.1999 - 09.2002
- Led expansion into high-value markets, including technology & healthcare
- Developed a database of domestic & international contacts, built the market penetration strategy, cold-called, presented & created new relationships
- Closed new business in the U.S. and Europe
- Cold calls in person and/or via teleconference to introduce products and services to potential clients
- Determined follow-up strategies to develop relationships and create opportunities for new business
- Closed new business with global and local clients with a highly successful closing ratio (100% commission position)
- Primary consultant throughout the sales & project management cycle
- Ensured that all timelines and deliverables met
- Rendered educated opinions on a variety of branding-related issues and presented results to the client's senior management
- Instrumental in creating team's sales presentations and marketing collateral, and expanding knowledge and client base
- Successfully managed internal project teams & external vendors
- Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.
Specialty Pharmaceuticals Representative
Dura Pharmaceuticals (now Perrigo Company)
06.1997 - 06.1999
- Market share penetration stagnant due to limited effort & product obsolescence
- Created market share growth strategies within the specialty physician (respiratory) channel and began implementation
- Targeted, cold-called, presented, and secured new business; within 6 months, achieved brand awareness and market share gains; physician referrals yielded positive sales growth trajectory
- Achieved sales targets consistently by implementing innovative sales techniques and utilizing comprehensive product knowledge
- Expanded customer base by conducting in-depth analyses of competitor products, identifying opportunities for growth, and targeting new clients.
Regional Manager
North Carolina Mutual Wholesale Drug Company
06.1996 - 06.1997
- Responsible for all aspects of relationships with independent pharmacy clients, including prospecting and closing new members and providing on-site customer service for existing members
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
Sergeant, Non-Commissioned Officer
United States Marine Corps
06.1991 - 06.1996
- Meritoriously promoted after graduating 1st out of 250 Marines during boot camp in Parris Island, SC
- Managed team of Marines at a high profile, top secret-secure combat air control software and hardware testing facility in Southern California
- Consistently recognized by superiors for initiative, dedication and outstanding results
- Mentored junior servicemembers, helping them develop their skills and advance in their careers.
Education
Bachelor of Arts - Political Science
University of North Carolina At Chapel Hill
Chapel Hill, NC05.1991
Skills
- Business Development
- Sales Management
- Revenue Generation
- Project Management
- Client Relationship Management
- Strategic Planning & Leadership
- Team Leadership & Development
- Product Launch Expertise
- Brand Strategy Experience
- Public Speaking
Affiliations
- The Leukemia & Lymphoma Society - "Visionary of the Year" Candidate"
- Board Member - Neighborhood Homeowners Association
- Board Member - Neighborhood Racquet & Swim Club
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CultureTeam Building / Company RetreatsPersonal development programsWork-life balanceSoftware
Google Docs
Salesforce
SharpSpring
ACT
Timeline
Senior Vice President, Brand Development
Brand Institute
05.2022 - 05.2024
Managing Director
Brandsymbol
03.2017 - 12.2021
Associate Vice President
Innovatix/Premier
09.2002 - 03.2017
Senior Consultant
Addison Whitney
06.1999 - 09.2002
Specialty Pharmaceuticals Representative
Dura Pharmaceuticals (now Perrigo Company)
06.1997 - 06.1999
Regional Manager
North Carolina Mutual Wholesale Drug Company
06.1996 - 06.1997
Sergeant, Non-Commissioned Officer
United States Marine Corps
06.1991 - 06.1996
Bachelor of Arts - Political Science
University of North Carolina At Chapel Hill
Volunteering
- "Room in the Inn" unhoused persons outreach program
- Various local youth basketball & football organizations
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