MICHAEL WINSHIP
Panama City Beach
Summary
Dynamic Field Reimbursement Manager at Harrow Inc. with proven expertise in territory management and customer experience. Achieved 127% of sales goals as a Senior Key Account Manager, leveraging strong product promotion and payer policy knowledge to drive growth. Skilled in program facilitation and building strategic relationships within the ophthalmology sector.
Overview
25
25
years of professional experience
Work History
Field Reimbursement Manager
Harrow Inc.
Nashville
07.2025 - Current
- Managed reimbursement processes for pharmaceutical products and services.
- Collaborated with finance teams to ensure accurate billing practices.
- Analyzed reimbursement trends to identify potential issues and solutions.
- Coordinated communication between healthcare providers and payers regarding claims.
- Implemented process improvements to enhance reimbursement efficiency.
- Created and implemented strategies to streamline the reimbursement process.
Medical Specialist II
Regeneron Healthcare Solutions, Inc.
01.2022 - Current
- 2023 Launched higher dose EyleaHD for longer acting efficacy and durability in indicated disease states. Transitioned current patients and new patients over to therapy at a high targeted level.
- Responsible for protection and growth of Eylea, the largest prescribed FDA approved Anti-VEGF in the United States. Indications include WetARMD, Diabetic Macular Edema, Diabetic Retinopathy, Macular Edema following Retinal Vein Occlusion.
- Initiated new payer business review tool in coordination with reimbursement manager for customer engagement and awareness to changing payer dynamics.
- Assisted 3 accounts transition over to Private Equity group Eye South Partners.
- Payer pathway proficiencies in traditional buy/bill and escalating specialty pharmacies.
Senior Key Account Manager
Ocular Therapeutix
04.2021 - 01.2022
- Responsible for developing new accounts for the surgical insertion of Dextenza, a novel drug steroid eluding implant for patient pain and inflammation after ophthalmic surgery.
- Initiated 4 new accounts in Alabama and Florida for the first 3 months in territory involving surgical and office strategic coordination.
- Achieved 127% of goal in 1st quarter of eligibility.
- Engagement with emerging customer groups and private equity in coordination with ASC’s. Coordinated the complexity of Part B billing at both the ASC for insertion code and office for drug code.
- North/Central Fl Territory Base
Ophthalmics Retina Franchise, Retina Sales Specialist
Novartis
Birmingham
02.2019 - 03.2021
- Managed a large territory that included the state of Alabama, Panhandle of Florida, encompassing coastal Mississippi and parts of West Georgia. During fast start launch initiatives, was able to secure strong sales in all parts of the geography culminating to a level of 3rd most volume for the franchise in 2020.
- Proven outcomes in product promotion, sample management, patient support resources and facilitation of HCP peer-to-peer educational programs.
- Achieved territory level proficiency in payer and coverage knowledge, HUB services, specialty pharmacy, and the insurance reimbursement process.
- Introduced new local marketing teammates to help foster mutually rewarding customer interactions for best patient and practice outcomes.
- Awarded first Regional Field Trainer role. This was based on the merit of proven experience and willingness to share best practices with colleagues for deeper understanding in the retina total office call.
- Appointed to field level marketing team member. This was instrumental in sharing and gaining insights from Retina offices with ideas that benefit the franchise.
- Birmingham, AL Territory Base
Ophthalmology, Senior Clinical Specialist
Roche | Genentech
Birmingham
01.2006 - 01.2019
- Proven longevity performer in Alabama and the Panhandle of Florida.
- Awarded for top performances in 2006, 2008, 2009, 2010, 2011, 2012, 2015, and 2017. Earned Clinical Specialist of the year award in 2008 and 2012.
- Achieved first 2-time winner in franchise history.
- Developed instrumental professional relationships with Retina HCP’s, C-Suite stakeholders, reimbursement personnel and Practice Administrators.
- Delivered clinical messaging and provided consistent suite of services for the onboarding of patients to achieve best outcomes.
- Elected for Field Base Trainer, advisory panels for managers and directors. Diversity inclusion participation and culture values committee. Field base advisor for Lampalizumab, a novel drug being investigated for Geographic Atrophy.
- Proficiencies include large geography effective territory management, local market team concept customer experience, launch and product promotion, sample management, patient support resources, facilitation of physician peer to peer programs, coding, discount/rebate programs, and payer policy and coverage.
- Birmingham, AL Territory Base
Senior Ophthalmology Representative
Pfizer | Pharmacia Upjohn
01.2001 - 01.2006
- Consistently exceeded planned market share with prostaglandin analogue glaucoma product.
- Awarded MVP top performance in 2004 in Glaucoma.
- Attained top recognition for launching and educating providers for new disruptive Anti-VEGF Macugen technology in Retina Ophthalmology. Building and cultivating Optometric and Comprehensive Ophthalmology for referral to Retina Community.
Education
Bachelor of Science -
Florida State University
Tallahassee, FLSkills
- Territory Management
- Management Leadership
- Customer Experience
- Product Promotion
- Sample Management
- Patient Support Resources
- Payer Policy and Coverage
- Buy/Bill models involving ASC/HOPD/Office
- Program Facilitation
- Biologic Injection
- Surgical
Websites
Personal Information
Title: Key Account Manager/Business Engagement Specialist/Payer Buy Bill
Selected Career Accomplishments
- Trained/promoted/competed/Corporate Certified in ophthalmic drugs: PDT(Visudyne), Macugen, Lucentis, Beovu, Eylea, EyleaHD, Vabysmo, Port Delivery System, Ozurdex, ILuvien, Triesence, Dextenza, Dexycu, Xalatan, Lumigan, and Travatan.
- Competencies also include laser intervention, geographic atrophy products and ongoing research in trials.
- Self-study and LinkedIn advisor consultant.
- Familiarity with new bio-similar companies and compounds.
- Regeneron Cup award winner in 2023.
- Achieved Genentech Ophthalmology first 2-time winner in retina for clinical specialist of the year award 2008, 2012.
- Awarded Immunology-Ophthalmology top outstanding achievement 2013.
- Achieved top performance for sales excellence 2008, 2009, 2012, 2015.
- Achieved top sales 2006, 2010, 2017, 2020, 2022, 2023.
- Awarded Pfizer top performance MVP, 2004.
- Attained top recognition for launching new disruptive anti-VEGF technology into Ophthalmic space 2005.
Timeline
Field Reimbursement Manager
Harrow Inc.
07.2025 - Current
Medical Specialist II
Regeneron Healthcare Solutions, Inc.
01.2022 - Current
Senior Key Account Manager
Ocular Therapeutix
04.2021 - 01.2022
Ophthalmics Retina Franchise, Retina Sales Specialist
Novartis
02.2019 - 03.2021
Ophthalmology, Senior Clinical Specialist
Roche | Genentech
01.2006 - 01.2019
Senior Ophthalmology Representative
Pfizer | Pharmacia Upjohn
01.2001 - 01.2006
Bachelor of Science -
Florida State University