Michael Winte
West Hollywood,CA
Summary
Dedicated Ad Operations professional with experience in trafficking, yield, people and product management. Skilled in working under pressure and adapting to fluid situations and challenges to meet the needs and goals of the company.
Overview
17
17
years of professional experience
Work History
Product Manager
Freestar LLC
12.2022 - 01.2024
- Assisted in the cultivation of products
- Increased product adoption by developing and implementing effective marketing strategies.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Enhanced user experience, resulting in increased customer satisfaction and retention rates.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
- Coordinated design meetings and decisions with internal departments and teams.
- Reduced project downtime with quality product inspections.
Manager, Publisher Support
Freestar LLC
01.2020 - 12.2022
- Managed team of 5 publisher support managers
- Established practices and improved processes and products to improve onboarding time and save the company money
- Managed ticketing database and onboarding assignments
Publisher Support Manager
Freestar LLC
10.2017 - 01.2020
- Assisting in most aspects of the post sale relationship with publishers from onboarding to trafficking, troubleshooting and yield optimization
- Site mapping, trafficking, direct sold campaigns via Google - DFP, Springserve, PMP, Rubicon, OpenX, GumGum
- Experience with ticketing systems: Hubspot, Jira, Asana
- Tag creation, A/B testing setup, Tag implementation testing
Senior Campaign Manager
Refinery29
07.2015 - 10.2017
- Implementation and optimization of all of Refinery29’s West Coast business across the fashion, beauty, health CPG and entertainment verticals
- Mentoring new team members, creating training documents for onboarding
- Serving 4 sellers and 3 account managers for all of the west coast ad operations business
- West Coast point of contact for the ad operations team in New York
- Extensive experience DFP premium and Operative
Advertising Operations Manager
RGM Group – Santa Monica
11.2013 - 06.2015
- Campaign management across all campaigns running through Menupages.com, Opentable.com as well as our partner sites
- Secured inventory and handled trafficking/optimization for all of RGM’s campaigns running through their network of partners
- Month end billing
- Publisher Development – maintaining relationships and securing inventory across our partner network
Campaign Manager
Break Media – Los Angeles
02.2013 - 10.2013
- Managing upwards of 30 unique ad campaigns simultaneously from start to finish: Initial trafficking, troubleshooting, pacing/optimization
- Extensive knowledge of DART (DFP), Right Media Exchange, Google Ad Exchange and the Adap.tv Marketplace and Brightroll
- Familiarity with major 3rd party vendors: Mediamind, DFA, Pointroll, Atlas, Eyereturn, Vindico
- Working closely with Account Managers, Business Development and Production Teams
Ad Operations Coordinator
Break Media – Los Angeles
01.2012 - 02.2013
- Assists with campaign delivery
- Point of contact for all ad inventory requests
- Trafficking and supporting internal ad campaigns
- Pull and maintain records for all accounts payable invoices incurred by the ad ops department
- Support network requests such as reporting, publisher setup and other tasks requested by the director or campaign manager
QA Test Lead
Neversoft -Woodland Hills
05.2007 - 12.2011
- Creating and executing a test plans for multiple projects with a team’s ranging from five to 25 people
- Duties include template creation for checklists, working with outside test teams
- Duties require extensive time using Devtrack and Devtest for bug sweep creation and bug management
Education
Political Science, Psychology, Law, History, Philosophy -
Los Angeles Valley College
09.2005
Skills
- Performance Management
- Expense Tracking
- Business Development
- Business Administration
- Customer Relationship Management (CRM)
- Product Management
- Salesforce Management
- Problem Solving
Accomplishments
Boy Scouts of America - Eagle Scout Rank
References
Randolph d'Amore, Experience Program Manager, 562-537-1020, Randolph@xbox.com
Timeline
Product Manager
Freestar LLC
12.2022 - 01.2024
Manager, Publisher Support
Freestar LLC
01.2020 - 12.2022
Publisher Support Manager
Freestar LLC
10.2017 - 01.2020
Senior Campaign Manager
Refinery29
07.2015 - 10.2017
Advertising Operations Manager
RGM Group – Santa Monica
11.2013 - 06.2015
Campaign Manager
Break Media – Los Angeles
02.2013 - 10.2013
Ad Operations Coordinator
Break Media – Los Angeles
01.2012 - 02.2013
QA Test Lead
Neversoft -Woodland Hills
05.2007 - 12.2011
Political Science, Psychology, Law, History, Philosophy -
Los Angeles Valley College
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