Michael Winter
Colleyville
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
31
31
years of professional experience
Work History
PRESIDENT/CEO
Post Oak Media LLC
01.2011 - Current
- Company Overview: Post Oak Media is a multi-media publishing company specializing in both general interest and targeted publications
- Post Oak Media holdings include community newspapers, specialty niche publishing properties, target marketing ventures and high impact websites meeting the needs of the markets and verticals we support
- Revitalized operations, transforming a zero-profit newspaper company back into profitability by leading a comprehensive list of processes and procedures from content, pricing, printing, distribution, production, e subscription and, digital
- Founded Post Oak Media LLC 2012
- Purchased building to adequately house The Bowie News Inc, and Post Oak Media LLC
- Launched magazine division with the creation of North Texas Farm and Ranch magazine 2012
- Launched Liveit magazine – Living 50 plus 2015
- Launched Oklahoma Farm and Ranch magazine 2016 -
- Created and launched custom publishing division Post Oak Media with POM Ventures 2016
- Post Oak Media is a multi-media publishing company specializing in both general interest and targeted publications
- Post Oak Media holdings include community newspapers, specialty niche publishing properties, target marketing ventures and high impact websites meeting the needs of the markets and verticals we support
SENIOR VICE PRESIDENT, ADVERTISING/MARKETING
Fort Worth Star-Telegram
01.2003 - 01.2011
- Total responsibility for the sales operation with duties of revenue generation for both traditional and non-traditional business units
- Participate in the short- and long-term strategic development as a senior management team member
- Led sales teams and staff of more than 300 people with revenue responsibility of $200 million and a budget of more than $25 million to division performance at the top of the industry in rates of growth and operating margins from 1999 to present
- Helped determine the value of weekly newspapers, start ups and targeted publications and participated in acquisitions to create new business units producing $18 million in revenues and profit margins exceeding 20 percent
- Worked closely with the Dallas Morning News to develop revenue initiatives together and through third party representatives
- Assumed complete responsibility for 13 weekly newspapers in 2007
- Developed and launched a new weekly newspaper, The Eagle Citizen in August 2008
VICE PRESIDENT, ADVERTISING
Fort Worth Star-Telegram
01.1999 - 01.2003
- Developed long and short-term sales strategies to ensure maximum revenue
- Oversaw development and control of advertising division operating budgets
- Maintained close relationships with top clientele to ensure good customer service was received and the right product mix was sold
- Negotiated revenue contracts with top customers
- Worked closely with Knight Ridder Digital and McClatchy Interactive to achieve revenue objectives
- Directed evolution of the Star-Telegram Sales Development Department from a single session focused on retail only to a complete division-wide program encompassing automation, analysis, field coaching, forecasting, and training
- Reintroduced the concept of specialized sales staff within departments with unique product lines to maximize revenue growth
EXECUTIVE VICE PRESIDENT/CO-OWNER
Mac Direct
01.1996 - 01.1999
- Company Overview: MAC Direct, a full-service direct marketing company with services that included, printing, variable image printing, creative services, personalization, response management, list services, customer database profiling, database management demographic reporting, and fulfillment
- In 1996, I assumed co-ownership of MAC Direct, a full-service direct marketing company with services that included, printing, variable image printing, creative services, personalization, response management, list services, customer database profiling, database management demographic reporting, and fulfillment
- During these years MAC Direct tripled in size
- Client List included Harris Methodist (Texas Health Resources), Pier One, Kinko’s, Radio Shack, Bombay, Life Outreach International, HEB Supermarkets, and many others
- 1997 offices opened in Lubbock and Fort Worth Texas for MAC Direct expansion
- 1997 purchased building, presses and additional high-speed lasers to accommodate growth
- 1996 – 1999 grew revenues from $1.9 million to more than $6 million and employed 60 FTE’s
- Negotiated the sale of MAC Direct to Knight Ridder / Star-Telegram
- MAC Direct, a full-service direct marketing company with services that included, printing, variable image printing, creative services, personalization, response management, list services, customer database profiling, database management demographic reporting, and fulfillment
SENIOR VICE PRESIDENT, MARKETING
Abilene-Reporter-News
01.1995 - 01.1996
- Responsible for sales and marketing for all revenue departments, including advertising, marketing and promotions, circulation, commercial printing, audio, on-line services, and production
- Managed personnel including recruiting, hiring, firing and responsible for maintaining a highly motivated and capable staff
- Responsible for developing comprehensive budgets, goals and programs for all revenue producing departments
- Provided leadership in initiating, developing and growing new products and services
- Coordinated department activities with other departments including editorial, business, operations, information systems and distribution
VICE PRESIDENT – ADVERTISING
Abilene Reporter-News
01.1994 - 01.1995
- Directed all advertising and marketing sales departments including retail, classified, supplemental, direct mail, promotions, commercial printing, audio, and online services
- Developed and recruited staff able to sell, satisfy customer needs, achieve goals, and ensure revenue growth
- Met budgeted advertising revenues
- Prepared annual advertising budgets and strategy/goals/programs
- Developed strategies that made the Abilene Reporter-News able to compete effectively by analyzing and understanding the competitive environment
- Ensured that 3 percent of revenues came from new products and services
Education
Bachelor of Arts - Advertising
Texas Tech University
Lubbock, TX12-1982
Skills
- Leadership team building
- Effective decision making
- Strategic leadership
- CRM management
- Small business operations
- Critical thinking
- Results-driven
- Leadership experience
- Crisis management
Timeline
PRESIDENT/CEO
Post Oak Media LLC
01.2011 - Current
SENIOR VICE PRESIDENT, ADVERTISING/MARKETING
Fort Worth Star-Telegram
01.2003 - 01.2011
VICE PRESIDENT, ADVERTISING
Fort Worth Star-Telegram
01.1999 - 01.2003
EXECUTIVE VICE PRESIDENT/CO-OWNER
Mac Direct
01.1996 - 01.1999
SENIOR VICE PRESIDENT, MARKETING
Abilene-Reporter-News
01.1995 - 01.1996
VICE PRESIDENT – ADVERTISING
Abilene Reporter-News
01.1994 - 01.1995
Bachelor of Arts - Advertising
Texas Tech University
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