Michael Woodard
Dallas,TX
Summary
Highly accomplished Sales Leader with over 10 years of sales success driving revenue growth, market share expansion, and customer satisfaction. Proven ability to develop and execute sales strategies, manage high-performing teams, and establish strong relationships with key customers.
Overview
24
24
years of professional experience
Work History
Sr District Sales Leader, Mix Format
PepsiCo Foods/Frito Lay North America
01.2022 - Current
- Lead a team of Sales Representatives, focusing on market execution of brand and event promotions through displays and feature placement
- Developed and managed comprehensive business strategies for multichannel instore promotional activation, resulting in a 12% sales growth
- Led district meetings to communicate important updates, align team objectives, and motivate staff towards achieving targets.
- Monitored team member progress through regular reviews and feedback sessions, ensuring continuous improvement in their performance.
- Manage business results by partnering with retail customers to execute promotional plans and pricing strategies, reviewing quarterly business results, and responding to sales trends
- Led category strategies for DFW zone that aligned with brands, customers, and local market trends.
- Optimized pricing strategies based on market research and competitor analysis, boosting profitability margins.
- Streamlined communication among team members for improved collaboration and increased sales performance.
District Sales Leader, Large Format
PepsiCo Foods/Frito Lay North America
01.2012 - 01.2022
- Executed national retailer digital shopper card programs, securing added promotional support through strong relationships with senior-level decision makers
- Utilized consumer insights from IRI data and HH Panel to adjust strategies and achieve 16% sales growth and surpass the target by 10%.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Cultivated a culture of accountability within the sales team by setting clear expectations and providing ongoing support for success.
District Sales Leader, Small Format
PepsiCo Foods/Frito Lay North America
10.2011 - 01.2012
- Developed strong relationships with key customers, fostering long-term partnerships and driving repeat business.
- Identified growth opportunities within the district to expand market share and increase profitability.
- Exceeded sales plan by $735M by engaging decision makers and stakeholders.
District Sales Leader Designate
PepsiCo Foods/Frito Lay North America
08.2010 - 10.2011
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved 5% sales growth and increased execution in the 7-Eleven account.
- Identified growth opportunities within the district to expand market share and increase profitability.
Key Account Manager
Sara Lee
01.2005 - 07.2009
- Managed sales revenue, contracts, brand, and category growth for key national retailers.
- Utilized analytical insights to identify opportunities, shaping retail strategies and optimizing shopper behavior to drive brand performance
District Sales Manager
Sara Lee
05.2004 - 01.2005
Account Executive
United Parcel Service
10.2000 - 05.2005
Education
Master of Business Administration - Strategy
Texas Christian University
Fort Worth, TXGraduate Certificate - Marketing
Southern Methodist University
Dallas, TXBachelor of Business Administration - Management
McMurry University
Abilene, TXSkills
- Post-promotion Evaluation and Pricing Effectiveness
- Performance Monitoring and Reporting
- Joint Business Planning
- Internal/External Cross-Functional Alignment and Collaboration
- Sales Training
- Relationship building and management
- Business Development and Planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Timeline
Sr District Sales Leader, Mix Format
PepsiCo Foods/Frito Lay North America
01.2022 - Current
District Sales Leader, Large Format
PepsiCo Foods/Frito Lay North America
01.2012 - 01.2022
District Sales Leader, Small Format
PepsiCo Foods/Frito Lay North America
10.2011 - 01.2012
District Sales Leader Designate
PepsiCo Foods/Frito Lay North America
08.2010 - 10.2011
Key Account Manager
Sara Lee
01.2005 - 07.2009
District Sales Manager
Sara Lee
05.2004 - 01.2005
Account Executive
United Parcel Service
10.2000 - 05.2005
Master of Business Administration - Strategy
Texas Christian University
Graduate Certificate - Marketing
Southern Methodist University
Bachelor of Business Administration - Management
McMurry University
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