Michael Yoskowitz
Hopatcong
Summary
Dynamic Hands-on Project Manager recognized for flawless execution and finding solutions to complex problems. Communicative and reliable professional polished in developing scopes and objectives and maintaining comprehensive project documentation. Commended for an unexcelled record of completing critical projects on schedule and within budget.
Overview
24
24
years of professional experience
Work History
Omnichannel Services & Solutions Project Manager (Contractor)
PFIZER
New York
07.2022 - Current
- As a member of Tata Consultancy Services, working directly with the Pfizer Omnichannel Services & Solutions (OSS) team providing delivery services for all Pfizer Vaccine and Rare Disease Business lines in the areas of external Digital engagement channels, including web, mobile and CRM.
- Manages the development of all new Patient / HCP websites and maintenance of all existing websites, within the Pfizer Innovative Health Vaccines portfolio.
- Acted as a Digital Omnichannel Subject Matter Expert (SME) by engaging the Digital Client Partners and marketers throughout their campaign lifecycle.
- Integrated AI (Artificial Intelligence) content development tool for Adobe Edge Delivery Services (EDS), drastically decreasing time and cost of website development and QA process.
- Project & program management experience and proven track record of delivering digital, technology and analytics products/solutions for external and internal customers on time and on budget.
- Winner of the 2024 Monarch Award for Rare Disease Patient Engagement campaign.
- Collaborated with global digital leads to cross-promote content and develop guidelines and processes, enhancing platform performance and sustainability.
- Evaluate KPIs and leverage benchmarks to drive performance indicators, platform evolution, and content creation.
- Ensures technology solutions meet the needs of the Marketing business guiding both Client Partners and Marketers on emerging technology solutions and integration needs.
- Key influencer of solution design within our cross-functional Digital Services delivery teams of innovators, analysts, designers, architects, and engineers.
- Serve as an engagement lead throughout the lifecycle of the program/project providing the necessary oversight to ensure successful delivery.
PX Capabilities Manager (Contractor)
NOVARTIS
East Hanover
01.2021 - 07.2022
- As a member of the Product Team, provided oversight and management of the CMS (Content Management System) development team.
- Worked with Digital Strategy colleagues and cross functional business teams to establish requirements and functional specs, manage product backlog, evaluate platform improvements and manage sprint schedule.
- Managed vendor relationship as Novartis DevOps manager, overseeing platform development for oncology HCP, support, and patient websites to ensure alignment with project goals.
- Managed JIRA boards by monitoring development progress, creating dashboards, tracking velocity, and approving go-live to facilitate timely project completion.
- Identified dependencies / gaps in the development sprint planning and escalate potential risks with recommendations on mitigation.
- Leads development sprint planning, backlog grooming, prioritization planning and management for all tickets related to platform development.
- Manage deliverables across vendors and internal cross-functional teams to ensure quality, timeliness and accuracy.
- Identified process enhancement opportunities and proposed actionable solutions to streamline workflows.
Business Technology Partner (Contractor)
PFIZER
Madison
02.2019 - 07.2020
- Fully responsible for managing development team supporting the entire portfolio of websites built in Drupal CMS for Pfizer Consumer Health brands including; Advil, Chapstick, Robitussin, Dimetapp, Nexium24HR, Preparation-H, Thermacare, Emergen-C and Centrum covering 2 regions (United States & Canada) in 3 languages (English, Spanish & French).
- Managed development, maintenance, and SEO optimization of Pfizer Consumer Health legacy brand websites, enhancing team capabilities through leadership and technical expertise.
- Oversaw and tracked development maintenance tickets and projects in JIRA, ensuring timely delivery of all development requests.
- Acted as the business technical expert supporting all digital marketing activity conducted by the Brand Team and marketing agencies.
- Provided performance reporting, analysis and insights to stakeholders.
- Collaborated with internal digital marketing teams, external agencies, and vendor partners to plan and execute each brand’s digital marketing strategy.
- Lead an international team of developers and technical experts that supports over 50 websites providing important health care information, online coupons, free sample programs and store location services.
Senior Digital Project Manager
REVHEALTH (Pharmaceutical Marketing Agency)
Morristown
02.2018 - 07.2018
- Managed development of websites, mobile apps for iPhone and Android, banners ads, responsive emails, CMS, paid search campaigns, SEO, eCRM, social listening initiatives, social media promotions, and interactive convention materials including: Multimedia Displays, Augmented Reality & Virtual Reality.
- Managed workflow and optimized resources for digital projects in pharma space (HCP and consumer), collaborating with clients including Novartis, Bayer, Bausch + Lomb, Allergan, and several smaller label pharmaceutical companies to deliver high-quality outcomes.
- Partnered with all discipline leads to define and document the overall scope of project, establish roles and responsibilities and allocate budget that will best meet the client's needs within the established constraints.
- Implemented project management methodologies to develop project plans that provided a road map for tasks, sequencing, milestones, deliverables and resource allocation.
- Oversaw multiple concurrent projects with cross-functional teams, tracking progress against plans and reconciling financials, while ensuring account management and stakeholders remained informed of project developments.
- Identified and managed all internal and external resources required to deliver the project. Served as the single point of contact for clients and vendors regarding project status, technical requirements, timelines, and metrics.
Digital Project Manager (Contractor)
ETHICON – JOHNSON & JOHNSON MEDICAL DEVICES
Somerville
09.2017 - 12.2017
- Provided project management support to the Digital Marketing IT organization at Ethicon, Inc. (a subsidiary of Johnson & Johnson).
- Worked closely with both IT Leadership and Marketing Sponsors to manage development and launch of new ethicon.com flagship websites for North America and EMEA regions on the Drupal CMS platform.
- Handled all aspects of the project, including working directly with the SCRUM team to develop the site, coordinating user acceptance testing, and launching the new ehticon.com North American and EMEA websites on time and under budget.
- Created and maintained project schedules, tracked deliverables, and prioritized tasks to align team efforts with project goals.
- Communicated project and business strategies, managing expectations around deliverables and team status to ensure stakeholder alignment.
Marketing Project Manager (Contractor)
AT&T MOBILITY
Bedminster
11.2013 - 01.2017
- Successfully managed portfolio of projects for AT&T Lead Nurture team; achieving on-time, on-budget and on-spec project completions, resulting in team exceeding MQL and SQL leads by over 20% annually.
- Designed, developed, and implemented process improvements that led to reducing time to market by 25% and greatly improved overall team communication.
- Directed project portfolio management within digital marketing division, enhancing operational efficiency across multiple initiatives.
- Developed and successfully implemented an integrated workflow and prioritization process for multiple teams within the Digital Marketing Organization, resulting in 50% increase in productivity for the teams.
- Collaborated with cross-functional teams to develop a SharePoint application capable of project request intake, tracking and assigning projects for multiple Digital Marketing teams, automating the day to day project process flows, and prioritizing project backlogs with the ability to output reports, Gantt charts, launch calendars & project archives.
- Implemented agile project management environment and served as Scrum Master for AT&T’s Lead Nurture team.
- Articulated project goals and scope, prepared detailed work breakdown structures (WBS) and instilled shared accountability for achieving project milestones.
- Developed and implemented a solution utilizing Microsoft Project Professional synchronized with MS SharePoint to streamline and reduce project time and unite multiple teams under one centralized system.
- Coordinated management of related projects, aligning efforts to achieve strategic business objectives and optimize resource allocation.
- Mentored/trained team and other Project Managers in agile project management principles and encouraged best practice in project management and project planning.
CRM Marketing Program Manager
CITRIX ONLINE
Hoboken
04.2009 - 07.2013
- Oversaw CRM marketing programs for 2 business lines, applying extensive product knowledge in SaaS, web, and mobile communication.
- Expanded ecommerce business by coordinating and optimizing programs that improved product adoption (trials), usage, sales revenue (conversions, direct purchases, renewals, upsell), customer retention, and loyalty through channels including email, mobile web, and direct mail.
- Generated and managed email and direct mail communications for GoToMyPC and GoToAssist brands targeting customer and internal prospect lists for products sold online to consumers and small businesses.
- Managed all aspects of campaign creative through program lifecycle, including design, coding and editing, testing, quality assurance and implementation of automated and scheduled emails, including free trials, newsletters, direct mail, internal banners and desktop notifications.
- Analyzed customer and prospect database and current customer communications to improve effectiveness; directly responsible for conceiving of and copywriting emails, direct mail pieces, banners and desktop notifications.
- Optimized subscription conversion, customer retention and product adoption rates, through innovative campaigns and marketing programs, including content nurture, trial conversion and demand generation.
- Carried quarterly quota of $500m in new bookings/trial conversions and $4mm recurring revenue.
- Pioneered auto-email, nurture, and demand generation communication programs that achieved key business objectives.
- Generated revenue from various online customer channels: web consumer adoption/registration experience, mobile application adoption, in-product banner display, direct mail campaigns, and email drop campaigns.
Online & Direct Marketing Manager
MEDIA SCIENCES, INC.
Oakland
10.2006 - 02.2009
- Planned, organized, and managed all online, channel and direct marketing initiatives for a leading international independent manufacturer of color printing supplies for use in office printers.
- Created and implemented plan to increase web traffic through search engine optimization (SEO) and search engine marketing (SEM) resulting in over 300% increase in web traffic.
- Managed and developed email marketing, channel marketing, free trial program, online investor relations, and international marketing communications to enhance brand visibility.
- Designed and managed all web advertising components including email, SEM, affiliate and banner/tile ads.
- Created multi-channel marketing communications campaigns, focusing on brand positioning, print advertising, targeted direct mail, public relations, electronic communications, and field sales promotions to engage diverse audiences.
- Analyzed web analytics with monthly reporting to senior management, providing insights to inform strategic marketing decisions.
- Managed and administered Salesforce.com (CRM solution) to support Sales Team.
e-Commerce Manager & Webmaster
AFFINITY FEDERAL CREDIT UNION
Basking Ridge
08.2002 - 10.2006
- Researched, developed, designed, and managed online lending platforms, facilitating over $1B in loan applications.
- Developed and managed web and technology-based marketing and delivery programs from concept to implementation for $2.5B in assets under management across 19 branches, enhancing service offerings in personal banking, real estate, auto, investing, retirement, tax, and insurance.
- Managed day-to-day internet presence for all credit union and CUSO sites, overseeing monitoring, maintenance, and updates, supporting engagement of over 4.6 million visitors annually.
- Recipient of 'Excellence in Marketing' Award in 2005, Guest Speaker at Digital Insight’s National Conference 2004 on 'Share of Wallet' and Received Affinity’s 2003 ACE Award for Internal Client Service.
Education
B.S. - Business Administration with a focus in Marketing
TOWSON UNIVERSITY
Towson, MD05-2000
Skills
- Project management
- Agile methodologies
- Digital marketing strategies
- Campaign optimization
- Digital engagement
- Web optimization
- Content management systems
- CRM software
- Technical solutions
- Stakeholder engagement
- Client relationship management
- Cross-functional collaboration
- Process improvement
- Team leadership
- Problem solving
- Effective communication
Timeline
Omnichannel Services & Solutions Project Manager (Contractor)
PFIZER
07.2022 - Current
PX Capabilities Manager (Contractor)
NOVARTIS
01.2021 - 07.2022
Business Technology Partner (Contractor)
PFIZER
02.2019 - 07.2020
Senior Digital Project Manager
REVHEALTH (Pharmaceutical Marketing Agency)
02.2018 - 07.2018
Digital Project Manager (Contractor)
ETHICON – JOHNSON & JOHNSON MEDICAL DEVICES
09.2017 - 12.2017
Marketing Project Manager (Contractor)
AT&T MOBILITY
11.2013 - 01.2017
CRM Marketing Program Manager
CITRIX ONLINE
04.2009 - 07.2013
Online & Direct Marketing Manager
MEDIA SCIENCES, INC.
10.2006 - 02.2009
e-Commerce Manager & Webmaster
AFFINITY FEDERAL CREDIT UNION
08.2002 - 10.2006
B.S. - Business Administration with a focus in Marketing
TOWSON UNIVERSITY