Michael Young
Farmington Hills,MI
Summary
Knowledgeable Insights Specialist with proven track record in managing research projects and leading teams to successful outcomes. Adept at designing and implementing research strategies that align with organizational goals, while fostering collaboration and innovation. Demonstrated expertise in data analysis and project management.
Overview
25
25
years of professional experience
Work History
Product Research Manager, Global Consumer Insights
Ford Motor Company
12.2023 - Current
- Combine quantitative and qualitative research methodologies to inform product planning decisions.
- Achieved nearly $1M in cost savings by streamlining and optimizing research methodologies, developing leaner research plans, and eliminating inefficiencies, resulting in more focused, impactful insights and reduced project timelines.
- Key thought partner to Design, Strategy, Planning, Marketing, and Customer Knowledge teams. Deliver research planning and counsel across the Enterprise.
- Lead the development of interview screeners, discussion guides, and quantitative survey tools.
- Work closely with vendors to deliver high-quality and cost-effective research plans.
Global Insights Manager, Communications
Ford Motor Company
09.2019 - 12.2023
- Global insights lead tasked with developing new tools and analytic processes that transform worldwide communications into a data-driven organization.
- Worked directly with Communications leaders to develop measurable objectives while producing actionable insights that inform strategy and tactics.
- Developed a scalable analytics tracking framework that cut vendor costs by 30% while strengthening in-house measurement capabilities.
- Fostered a culture of data-driven decision-making – educated teammates on how to harness data to drive efficiencies while maximizing effectiveness.
- Served as a connection point between key internal business units.
- Worked cross-functionally, delivering crucial insights across Product Development, Marketing Communications, Investor & Dealer Relations, Consumer Experience & Executive Communications.
- Reports and analyses were utilized at highest levels of company including C-Suite and Board of Directors.
Senior Manager, Analytics & Strategy, Communications
General Motors
03.2018 - 09.2019
- Managed day-to-day operations for the Communications analytics team which includes setting the strategic direction and identifying projects that drive high business value.
- Worked closely with Marketing partners to develop new ROI methodologies for media investment.
- Presented daily news summaries and key insights to senior leadership.
Senior Media Analyst
Ford Motor Company
05.2006 - 02.2018
- Oversaw global analytics for communications by applying data insights for both long and short-term planning and strategy.
- Managed annual Corporate Reputation measurement program.
- Drove proactive ad-hoc analysis by identifying what information is needed, where the data can be found, and how it should be compiled, analyzed & presented.
Reference Librarian
Farmington Community Library
08.2004 - 05.2006
- Assisted with the use of print materials, equipment, and technologies, and located databases to help community patrons utilize library and other information resources.
- Located materials, answers questions, requests materials through ILL, referred patrons to outside resources and collections when appropriate.
Research & Information Analyst
National Automotive Sampling System
09.2000 - 12.2003
- Collected data by inspecting traffic scenes and vehicles, interviewed crash victims, and interpreted medical reports to identify traffic safety problem areas, provide a basis for regulatory and consumer initiatives.
- Created cost and benefit analyses of traffic safety initiatives used to estimate how many crashes of different kinds take place, and what happens when they occur.
Education
Master of Library & Information Science - M.L.I.S.
Wayne State University
4 2004
Bachelor of Arts - History
Madonna University
5 2000
Skills
- Data analysis and visualization
- Crisis management strategies
- Social media performance analysis
- AI project execution
- Proficient in quantitative and qualitative analysis
- KPI design
- Multi-channel data insights
- Campaign success evaluation
- Corporate reputation management
- Senior-level presentations
- Project planning
- Motivational team leader
Awards
2023 PR Week Dashboard 25, 2023 Social Intelligence Lab Insider 50, Five-time recipient of Ford Top Achiever Award, PRWeek Global Awards (International In-House Team of the Year)
Affiliations
IPR (Institute of Public Relations) Measurement Commission
Timeline
Product Research Manager, Global Consumer Insights
Ford Motor Company
12.2023 - Current
Global Insights Manager, Communications
Ford Motor Company
09.2019 - 12.2023
Senior Manager, Analytics & Strategy, Communications
General Motors
03.2018 - 09.2019
Senior Media Analyst
Ford Motor Company
05.2006 - 02.2018
Reference Librarian
Farmington Community Library
08.2004 - 05.2006
Research & Information Analyst
National Automotive Sampling System
09.2000 - 12.2003
Bachelor of Arts - History
Madonna University
Master of Library & Information Science - M.L.I.S.
Wayne State University
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