Michael Zane
East Islip,NY
Summary
Digital Product & Marketing Executive with extensive experience pioneering and innovating products and customer experiences to achieve business and financial objectives. Rich history of successfully conceiving and leading new product launches, including mobile apps, websites, loyalty programs and B2B solutions. Excellent track record leading major digital transformation initiatives to maximize business potential and increase profit. Articulate communicator, adept at motivating diverse teams, liaising with C-level management, and developing profitable partnerships to build cross-functional consensus with a history of exceeding targets.
Overview
24
24
years of professional experience
1
1
Certification
Work History
AVP, Head of Product
PCH Media
06.2022 - Current
- Responsible for building $100MM+ digital business driven by advertising, ecommerce and search
- Architected, created and shipped dozens of digital products from concept to MVP to maturity
- Responsible for P/L for all digital products
- Developed detailed and successful Product and Marketing Strategies to launch, grow and support all digital products
- B2C, customer facing products include websites and mobile apps
- B2B, client facing products include first-party identification, lead generation, offer conversion, email, custom advertising experiences and branding
- Built community of 54MM authenticated users across vast portfolio of products containing validated zero and first-party data.
- Promote and lead performance enhancement culture by actively coaching and mentoring direct reports.
AVP, Digital Properties
Publishers Clearing House
01.2016 - 05.2022
- Product owner of PCH.com with overall responsibility for flagship online property's KPIs and success
- Conceived and architected robust customer loyalty and rewards program with virtual currency, driving engagement from 2MM+ members with over 4 trillion tokens earned and redeemed monthly
- Launched 15 mobile apps on Apple and Google Play stores offering free to play entertainment experiences across lifestyle, casual games, casino, rewards and content categories
- Built over 40 casual games for web and apps with creative and development teams resulting in recurring 7 figure annual margin contribution
- Responsibilities included overall marketing strategy, email marketing, user experience and P/L for all platforms (desktop, mobile, tablet)
- Monetization of traffic, including display advertising, search, lead generation and co-registration
- Additional responsibility for partner marketing programs across all online properties.
Vice President Audience Development
CMP Media LLC
01.2000 - 01.2007
- Responsible for overall strategy and execution for development of audiences and communities for over 20 multimedia brands
- Set strategy for newsletter, lead generation, co-registration, event, and real time cross promotion initiatives
- P/L responsibility for marketing department including over $10MM in revenues and $15MM in expenses
- Managed staff of 32 with 6 direct reports.
Education
Bachelor of Science – Business Management/Marketing -
University of Maryland
College Park, MD05.1990
Skills
- Digital marketing strategy
- Product development strategy
- Mobile app development
- B2b marketing strategy
- Strategic partnerships and M&A
- Stakeholder relationship management
- Team leadership and development
Charitable Affiliations
PKS Kids , Green Bay, WI, President & Chairperson, 2006 - Present
PKS Kids is a 501c-3 non-profit charitable foundation to support individuals and families impacted by Pallister Killian Syndrome (PKS). Our mission is to promote research, provide education, and raise awareness within the medical community in order to ensure early diagnoses of children with Pallister-Killian Syndrome (PKS).
- Directly responsible for over $300,000 in fundraising through live and virtual events.
- Helped fund 7 published research articles in collaboration with the Children's Hospital of Philadelphia.
- Successfully produced and hosted 10 biannual conferences for families and the medical community to connect.
Certification
Agile Scrum Certified
AMA Executive Leadership Program
References
Available Upon Request
Timeline
AVP, Head of Product
PCH Media
06.2022 - Current
AVP, Digital Properties
Publishers Clearing House
01.2016 - 05.2022
Vice President Audience Development
CMP Media LLC
01.2000 - 01.2007
Bachelor of Science – Business Management/Marketing -
University of Maryland
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