Michael Zotti
Bentonville,AR
Summary
Accomplished professional recognized for results, process improvement, and team development. Demonstrated leadership capabilities with direct and indirect employee groups. Known for mathematical abilities to see between the data lines and leverage data to develop selling stories for multiple retailers. Strong ties to the NWA community through philanthropic involvement.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Commercial Category Manager
Sony Interactive Entertainment
06.2022 - Current
- Identify and report key performance indicators to support sales and internal functions.
- Fostered positive work atmosphere by acting and communicating collaboratively with multiple customers and sales teams (Best Buy/Walmart/Target/Sam's Club)
- Managed budget allocation and resource utilization to maximize promotional ROI.
- Developed creative presentations and trend reports that were previously not available.
- Developed and executed retail spend initiatives to support daily and promotional business objectives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Team lead on Philanthropic activities for local office, office remodel projects, and Alloy data adaptation.
Category Manager
Ferrero North America
11.2019 - 06.2022
- Lead Category Management for Walmart and Sam’s Club across confections and spreads
- Spearheaded premium chocolate advocacy for Walmart in aisle.
- Drove modular and sales performance through 2020 pandemic.
- Creating customer specific category management selling stories for everyday and seasonal.
- Analyze customer data to identify business opportunities and develop new category development plans.
- Built and maintain seasonal tracking files.
- Contract negotiations and 3rd party data management.
- One direct report.
- Rising Star award May 2020.
Business Analytics Manager
Mars Wrigley Confectionary
07.2017 - 12.2018
- Lead Business Analytics team for Walmart and Sam’s Club
- Created custom dashboards for total customer level forecast roll ups in internal and external customer metrics for use in annual planning, JBP development, and sales meetings.
- Strategic long term planning for sales, profit, and inventory performance.
- Lead and review bridges for 30/60/90 day planning and provide risk and opportunity analysis for strategic long term forecasts.
- Item level forecasting development using base rates, seasonality, roll back and or promotion features.
- Support multiple teams at a single time and prioritize current objective needs.
- Team Lead new site construction and transition
- Gap Partnership Negotiation Training 2016 - 2018
- Two direct reports
Planning and Replnishment Manager
Mars Wrigley Confectionary
10.2011 - 07.2017
- Direct responsibility for Walmart and Sam’s Club Wrigley accounts planning and replenishment execution and overall McLane sales call responsibility (45% of Wrigley NA business).
- Sales Team of the year 2015 and 2016.
- Provide 6 month sales calls through demand planning for McLane total and provide risk and opportunity analysis
- Supported direct teams (Walmart and Sam’s) while indirectly supporting additional teams that pulled product from McLane (Family Dollar, Walgreens, C Store, Target, Kmart, Fred’s, Military).
- Designed, built, and maintained planning suite for all McLane customers
- Lead and review bridges for 30/60/90 day planning and provide risk and opportunity analysis for strategic long term forecasts.
- Build and present to senior leadership period reviews that include: year end, quarterly, and period calls, McLane consumption, shipment, forecast accuracy by team and total, and any bridges needed.
- All CPFR/Replenishment work needed for Walmart and Sam’s Club (Sales Analyst)
- One direct report
Multiple Roles
Walmart
02.2006 - 10.2011
- Merchandise Financial Planner - Walmart Team Sports
- Replenishment Manager Sam's Club
Education
Bachelor of Science - Business Management
Arkansas State University
Jonesboro, AR12.2003
Skills
- Data Analytics
- Product Management
- Supplier Reviews
- Performance Improvements
- Process Development
- Cost Containment
- Category Development
- Supplier Contracts
- Pricing Strategies
Certification
- Certified Six Sigma Green Belt
Timeline
Commercial Category Manager
Sony Interactive Entertainment
06.2022 - Current
Category Manager
Ferrero North America
11.2019 - 06.2022
Business Analytics Manager
Mars Wrigley Confectionary
07.2017 - 12.2018
Planning and Replnishment Manager
Mars Wrigley Confectionary
10.2011 - 07.2017
Multiple Roles
Walmart
02.2006 - 10.2011
Bachelor of Science - Business Management
Arkansas State University