Michaela Cortez-Maronilla
Metuchen,Singapore
Summary
Years of extensive experience in building and leading high-performing organizations, developing business strategies and solutions and facilitating data-driven business decision-making across different levels of the organization. Passionate advocate of the consumer in every business decision. Effective leader and trainer. Collaborative business partner. Lifelong learner.
Overview
26
26
years of professional experience
Work History
Senior Director, Global Skin Health Franchise
Kenvue (formerly Johnson & Johnson Consumer Health
01.2019 - Current
- Drives organic and inorganic growth for the Skin Health Franchise via deep human understanding and advanced analytics. Key contributor to the Global Strategic Plan and Business Plans and key partner to the Global Skin Health & Beauty President, Regional Leads and Function Heads.
- Direct hand on creating a digital-first future for Kenvue: Spearheaded the change in direction and creation of a successful digital platform for the entire global Consumer Business which leverages disparate unstructured data and with the use of AI and ML, translates them actionable insights to drive innovation, e-commerce and deeper consumer intimacy. After just 7 months post-activation, the US pilot has generated ~$70M USD innovation pipeline value (NTSLC), improvement in E-Commerce ratings (above 4.2) for key Skin Health platforms and generated cost savings of ~$1M USD.
- Elevates our ‘Future of Capabilities’ by co-developing the Future of Skin Health Strategy and establishing a Skin Health Futurology process and tool to future-proof our 4 Core Therapeutic Needstates. Year 1 of the new process has yielded 6 active projects for the long-term pipeline.
- Sets the strategic direction for the function by leading the development and tracking of CBI's (Consumer Business Intelligence) OKRs globally.
Senior Director, Asia Pacific Region Lead
Johnson & Johnson Asia Pacific
01.2015 - 12.2018
- Led the function in Asia-Pacific and built transformational capabilities, making insights and analytics more efficient and added new capabilities for to enable agile insights. Hired, developed and retained highly-engaged internal and externally-sourced talents.
- Strongly contributed in shaping the overall strategic direction of Asia-Pacific, having led the situational assessments for the strategic plan which influenced 'where to play' and 'how to win' choices and corresponding sales and profit targets.
- Provided thought-leadership and data-driven counsel outside of planning cycles as a member of the Asia Pacific Leadership Team.
- Led the development of a consolidated learning plan for the region and administration of a centralized budget ensuring strategic prioritization and efficiencies.
Director, AP Consumer Health Care Lead
Johnson & Johnson Asia Pacific
03.2011 - 01.2015
- Strongly contributed to the over delivery of financial goals for both Women’s Health and Oral Care.
- Contributed to the conceptualization of Listerine Natural Green Tea and led its market qualification—the first NPD originating from AP in the Listerine product pipeline. Outperformed Colgate Plax Fresh Tea despite being launched 6 months ahead via a superior insight.
Associate Director, AP Consumer Health Care Lead
Johnson & Johnson Asia Pacific
01.2008 - 01.2011
- Developed a portfolio strategy for Stayfree AP.
- Strongly contributed to the development of Listerine Zero’s entry strategy in AP.
Regional Manager, Consumer Health Care and OTC
Johnson & Johnson Asia Pacific
01.2005 - 01.2008
- Responsible for the development of research plans and utilization of market data and consumer insights as inputs for strategy formulation for the Consumer Health Care (CHC) Global Business Unit (Women’s Health, Oral Care, Eye Care and Wound Care) and OTC for Asia Pacific.
Senior Manager, Client Services
ACNielsen International Research
11.2002 - 01.2005
- Led overall project management and assisted the Director in sales and marketing activities.
- Managed and trained a team of research executives.
- Provided expertise and training on qualitative techniques for the global offices.
Regional Research Manager, Women's Health AAI
Procter and Gamble Asia Pte. Ltd
08.2000 - 10.2002
- Developed and implemented consumer research plan for the Feminine Care category for ASEAN, Australia/NZ and India (AAI) region
- Functioned as a member of the AAI New Business Development Team which was tasked to uncover and quantify white space opportunities for P&G in the region’s emerging markets
- Led the AAI Qualitative Research Community of Interest (COI) which functioned to ensure the adoption of best in class qualitative techniques, develop the skills of the entire Market Research Asia Pacific organization and represent the region in the global COI.
Research Manager, Philippines & Vietnam
Procter and Gamble, Inc
01.1998 - 08.2000
- Developed and implemented research plan for the Laundry, Personal Care and Feminine Care categories of Vietnam and designed and conducted researches to meet the needs of the Philippine Sales Team.
- Led a Region-wide insight generation project and uncovered insights during the ASEAN Financial Crisis which were translated to winning reframing claims for various P&G brands.
Education
Certificate of Excellence in Data Analytics - Data Science And Analytics
Haas School of Business, UC Berkeley
Berkeley, CA08.2018
Bachelor of Arts - Management Economics
Ateneo De Manila University
Manila, Philippines03.1997
Skills
- Strategy Development
- Business & Financial Acumen
- Foresight for Growth
- Market Research & Deep Human Insights
- Data & Analytics
- Influencing
- Bias for Action
- Learner Mindset
Timeline
Senior Director, Global Skin Health Franchise
Kenvue (formerly Johnson & Johnson Consumer Health
01.2019 - Current
Senior Director, Asia Pacific Region Lead
Johnson & Johnson Asia Pacific
01.2015 - 12.2018
Director, AP Consumer Health Care Lead
Johnson & Johnson Asia Pacific
03.2011 - 01.2015
Associate Director, AP Consumer Health Care Lead
Johnson & Johnson Asia Pacific
01.2008 - 01.2011
Regional Manager, Consumer Health Care and OTC
Johnson & Johnson Asia Pacific
01.2005 - 01.2008
Senior Manager, Client Services
ACNielsen International Research
11.2002 - 01.2005
Regional Research Manager, Women's Health AAI
Procter and Gamble Asia Pte. Ltd
08.2000 - 10.2002
Research Manager, Philippines & Vietnam
Procter and Gamble, Inc
01.1998 - 08.2000
Certificate of Excellence in Data Analytics - Data Science And Analytics
Haas School of Business, UC Berkeley
Bachelor of Arts - Management Economics
Ateneo De Manila University
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