Michaela Courand
Summary
I am a Children's library clerk with expertise in reader advisory, assisting young readers in discovering engaging books. I enjoy working with parents to support reluctant readers and partner with educators to enhance curriculum through library resources. I often utilize my marketing skills to create innovative book displays, our flyers, and curated booklists. I am passionate about inspiring children to develop their imaginations through a love of reading in a welcoming environment.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Library Clerk
City of Palo Alto
Palo Alto
04.2024 - Current
- Answer any & all patrons' questions.
- Reader Advisory for children, parents, and teachers.
- Check in/out items; perform holds, special handling, and sort any issues with library cards.
- Works at the Accounts Desk; handles customer accounts and fines; provides computer assistance; performs shelving.
- Develop engaging displays for featured collections
- Maintain the library's environment: keep it calm, tidy, and organized.
- Assists customers with library technology.
- Maintains computer files for library materials; adds, deletes, and updates information.
- Create booklists for our website
- Data entries: bibliographic data into the online library system.
- Creatively make our flyers and any other templates needed on Canva
- Coordinates with vendors to set up events at the library.
- Receives and invoices materials into the library's computer system.
- Performs RFID tagging and shelf reading
- Leads programs and crafts as well as assists Senior librarians with their programs or storytime.
- Processes LINK+ items and locates items listed on hold for the library branch or on reserve for LINK+.
- Assists with special projects
Library Page
City of Palo Alto
Palo Alto
07.2023 - 04.2024
- Organize materials in all sections.
- Organized book carts, maintained collections, and re-shelved books.
- Assisted with special projects such as weeding outdated material from collection.
- Performed regular shelf reading duties to ensure accuracy of call numbers on shelves.
- Assist Patrons with questions or finding their next read.
- Direct Patrons to Senior librarians if they have further questions.
- Check in books that have been returned and sort them according to section.
- Help Patrons check out books under librarian supervision.
- Help Patrons sign up for a library card under librarian supervision.
- Help set up seasonal book displays and pull books for those.
- Put up/ take down relevant flyers.
- Calculate the door count and then input the circulation numbers into the spreadsheet.
- Assist with some social media efforts, specifically BookFaceFriday.
- Maintained cleanliness and organization of library spaces and reading areas.
- Shelved books accurately according to the library classification system.
Marketing Consultant
Michaela Courand Consulting
Silicon Valley
07.2019 - 03.2023
- Edits Podcasts
- Content Creation Assistance: Editing, Scheduling, Analytics deep dive
- Expert in recognizing latest trends and how to try them.
- Website Modernization: Updating Websites to look current through coding and creating an aesthetic
- Diversifying analytics tracking through multiple platforms
- Monitor website traffic and increase it by 25% through search engine optimization and other placement techniques.
- Plan, produce and edit video projects to maximize engagement.
- Craft strategies to generate tailor-made content aligned with my brand image.
- Utilized well-developed social listening skills to craft valuable original content.
Communications Associate
Menlo School
Menlo Park
08.2021 - 01.2022
- Served as a primary editor of the website, ensuring content is current and meets communications goals and standards
- Served as the Web Team Lead, coordinating regular meetings, strategizing ways of improving the site, and executing website projects and updates
- Organized and managed the School’s photo archive which included selecting, tagging, and uploading batches of photos
- Took photos of campus events and activities as needed.
- Maintained the School’s style guide and graphic standards and updated branding requirements and image files as needed
- Ensured that branding and graphic standards are upheld
- Coordinated design with graphic designer and place orders with vendors
- Wrote edited, and proofread various communications content, including web content press releases, and email announcements, and sent community email communications utilizing the Mailchimp platform
Digital Engagement Specialist
The Skoll Foundation
Palo Alto
02.2020 - 10.2020
- Content creation for multi social media platforms (Instagram, Facebook, Twitter, And LinkedIn) to engage and activate target audiences
- Increased influencer outreach and successfully implemented them in our marketing strategy
- Creating a monthly and Yearly Editorial Calendar alongside a dimensional multi-platform Social Media Content Strategy
- Campaign development- {Timeline, Market Research, Content Drafts, Revisions, Content Scheduling, Once Live Engaging with our target audience, Review Campaign Performance through Analytics}
- Monitoring social media & global news to forecast trends for potential opportunities
- Creating a daily report from a curated round-up of the top listenings of the day, and a weekly foundation wide report of highlights, augmented with new, interesting, and potentially important topics
- Analyzing Data on internal and external communications like press releases or social media content, identifying trends from traffic, and making suggestions on strategy and growth opportunity
- Multi-platform Email & Newletter Creation- CSS and HTML Experience.
Communications Coordinator
El Camino Health
Mountain View
08.2018 - 11.2019
- Daily Content creation for 3 social media platforms (Facebook, Twitter, LinkedIn) and on website.
- Overall Engagement on each platform increased between 25-40%. My posts were the highest engaged content to date.
- Implemented results-driven multimedia communications plans to increase organization's impact.
- Evaluates analytical data on all social platforms.
- Head of Community Management: monitors/responds to reviews on Yelp pages, Google pages, and Social Platforms- to put out any fires or highlight great achievements.
- Manages Department Finances- Processes invoices, keeps track of the budget in a spreadsheet, & reconciles department credit card.
- Go-to for Event Support + Coordinates the details.
- Prepared and edited organizational publications such as employee newsletters for our internal and external teams/audience.
Library Assistant & Archivist
Menlo College
09.2017 - 08.2018
- Creation of a Searchable Database to support retrieval of College archival material for students to use.
- Assisted with all library needs: Shelving returned books, helping students check out books, creating seasonal and new in book displays, maintain catalog/databases.
- Sourced research to help students with their courses or thesis projects.
- Assist Faculty with book recommendations that would enrich their curriculum.
Education
BS - Business, Marketing Communications
Menlo College
2017
Skills
Library:
- Experienced in maintaining library databases and cataloging
- Fluent in the Dewey Decimal System
- Enjoys shelving and putting books back in their place
- Finds fulfillment in fostering and encouraging reading at all ages
- Vast experience tutoring and aiding children through elementary to high school with their academic needs
- A detail-oriented and diligent worker
- Library software proficiency
- Reader advisory
- Collection maintenance
- Promoting library services
- Library event coordination
- Children's programs
- Computer assistance
- Reading programs
- Database management
- Materials management
- Display creation
- Always willing to lend a helpful hand
Certification
- A year into a 30-unit certificate program through a local university on Library Science & Technology
Timeline
Library Clerk
City of Palo Alto
04.2024 - Current
Library Page
City of Palo Alto
07.2023 - 04.2024
Communications Associate
Menlo School
08.2021 - 01.2022
Digital Engagement Specialist
The Skoll Foundation
02.2020 - 10.2020
Marketing Consultant
Michaela Courand Consulting
07.2019 - 03.2023
Communications Coordinator
El Camino Health
08.2018 - 11.2019
Library Assistant & Archivist
Menlo College
09.2017 - 08.2018
BS - Business, Marketing Communications
Menlo College