Summary
Overview
Work History
Education
Skills
Timeline
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Michael A. Esposito

New York,NY

Summary

Resourceful Digital Media Manager with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base and number of renewals. Expert digital media knowledge and strong collaborative skills leading to optimum outcomes.

Overview

4
4
years of professional experience

Work History

Senior Programmatic Account Strategist

Viant Technology
01.2022 - Current
  • Manage presale and post-sale operations by developing strategic media plans and optimizing high-revenue advertisers to guarantee full delivery based on clients' KPI goals.
  • Driving more than $30MM in revenue out of the East region for Self-Service clients across multiple channels/client verticals.
  • Responsible for ensuring performance goals are met utilizing our tech stack driving incremental business - drove over $2MM in incremental spend in 2023.
  • Gather large datasets (by querying) for campaign wrap-ups and QBRs to present compelling stories to clients to support current revenue and potential budgets.
  • Identify, communicate, and offer quick solutions for problems, spend blockers, and escalate challenges appropriately internally & externally.
  • Implemented innovative solutions (In-House solutions) to resolve complex challenges faced by clients, leading to higher revenue.
  • Work with UX developers in beta testing along with new product features, giving feedback on tested client results.

Programmatic Account Strategist

Viant Technology
02.2021 - 01.2022
  • Form close relationships with customers, becoming their trusted advisor and facilitator for programmatic media buying
  • Become Viant Cloud and Adelphic DSP expert and share that expertise with customers.
  • Managed a book of over $10MM in revenue split between multiple channels of media.
  • Oversee campaign launches; while educating and training customers to promote trading expertise and autonomy.
  • Proactively communicate industry and Viant insights and opportunities; develop optimal strategies of media buying + data for client success.
  • Support and grow theexisting business; driving client satisfaction, revenue, and profit.
  • Identify ways to improve operational effectiveness of the entire Account Management team; launch initiatives that promote scale and automation.
  • Reviewed and mitigated discrepancies to increase sales, reduce costs, and streamline processes.

Senior Analyst - Planning & Optimization

PHD Media
10.2019 - 02.2021
  • Client - Volkswagen of America - Tier 2 Media
  • Working with the client directly (auto client) to ensure that media plans are executed and transacted correctly within the terms of the buys KPI's.
  • Liaison between client team & media agency executing media plans opted in by dealer groups within the region.
  • Responsible for client engagement, planning, and optimization of digital buying omni-channel ads helping the brand push for any current/future initiatives.
  • Managing media buying-related technologies, including DSPs, DMP, 3rd party ad servers, and manual exchanges.
  • Manage a yearly portfolio ofanywhere between $100k to $5MM inclusive of all media campaigns executed programmatically throughout the region.
  • Executing basic & advanced reporting analysis using 3rd party planning, activation & measurement tools.

Education

BBA - Interactive Marketing

Western Connecticut State University
Danbury, CT

Skills

  • Good team player

  • Adaptability

  • Good Communication

  • Customer Service Skills

  • Time Management Skills

  • Demand Side Platforms

  • Supply Side Platforms

  • Ad Servers

  • Programmatic Media Buying

  • Digital Media

  • Statistical Analysis

  • Performance metrics analysis

Timeline

Senior Programmatic Account Strategist

Viant Technology
01.2022 - Current

Programmatic Account Strategist

Viant Technology
02.2021 - 01.2022

Senior Analyst - Planning & Optimization

PHD Media
10.2019 - 02.2021

BBA - Interactive Marketing

Western Connecticut State University

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Michael A. Esposito