Michaela Fazio
Syracuse
Summary
Marketing professional skilled in multi-channel strategies (social, email, web, events) that drive brand growth and engagement. Expert in internal newsletters, leadership announcements, crisis communications, and cross-departmental collaboration to align messaging with the company vision.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Rapid Response Monitoring
Syracuse
07.2024 - Current
- Developed and executed multi-channel marketing strategies that drove brand growth and recruitment efforts.
- Oversaw social media, website, and email campaigns to ensure consistent brand voice.
- Collaborated with leadership across departments to align messaging with organizational priorities.
- Analyzed campaign performance metrics to optimize content and allocate resources effectively.
- Coordinated public messaging during urgent initiatives while managing crisis communications.
- Created internal newsletters that enhanced employee engagement and communication effectiveness.
- Crafted leadership announcements that conveyed clear messaging across departments.
- Planned and executed internal communication campaigns that strengthened employee connection to company vision.
Director of Marketing and Events
Powell Lacrosse
Chittenango
12.2022 - 07.2024
- Achieved 15% annual growth in event attendance through grassroots marketing and strategic partnerships.
- Executed database administration to support website initiatives and enhance stakeholder communication.
- Developed promotional materials that boosted event visibility and audience engagement.
- Collaborated with cross-functional teams to ensure events aligned with brand messaging.
- Managed five social platforms, achieving 75% follower reach and 565% engagement within three months.
- Grew follower base organically by 3%, adding 2,000 new followers across all platforms in 90 days.
- Delivered comprehensive on-site event reporting while ensuring seamless communication with directors.
Education
M.S. - Athletic Leadership
Castleton University
Castleton, VT05-2021
BBA - Business
SUNY Morrisville
Morrisville, NY05-2020
Skills
- Multi-channel brand strategy & storytelling
- Social media & email campaign management
- Graphic design & content creation
- Campaign analytics & optimization
- Employee engagement & intranet content
- Cross-functional leadership collaboration
Professional Development
Adobe Photoshop Mega Course, Adobe Illustrator Mega Course, Canva Graphics Design, Graphic Design Masterclass, CNYSM Events Member, CNY Professionals Under 40 Member
Timeline
Digital Marketing Specialist
Rapid Response Monitoring
07.2024 - Current
Director of Marketing and Events
Powell Lacrosse
12.2022 - 07.2024
M.S. - Athletic Leadership
Castleton University
BBA - Business
SUNY Morrisville