Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Michaela Gergel

Summary

Dynamic Senior Media Strategist at CoxNext with a proven track record in campaign management and team leadership. Expert in media buying and performance optimization, successfully enhancing client visibility and satisfaction. Skilled in staff training, fostering a culture of continuous improvement, and driving strategic initiatives that exceed client KPIs.

Overview

11
11
years of professional experience

Work History

Senior Media Strategist

CoxNext
01.2022 - Current
  • Manage 1-2 media strategists and help maximize performance through regular 1x1s, monitoring fulfillment tasks, and promoting continuous professional development.
  • Cross-train existing employees in programmatic fulfillment to maximize team agility and performance.
  • Assist in new business development efforts through researching potential clients' industries and putting together complex media buy proposals
  • Streamline internal processes by creating templates for essential documents like insertion orders, goal discovery forms, and reporting spreadsheets.
  • Develop and grow relationships with DSP vendors, helping select the best fit for our clients' advertising goals.
  • Negotiate favorable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
  • Manage multiple projects simultaneously while maintaining attention to detail, meeting strict deadlines without compromising quality or accuracy.

Digital Media Strategist

CoxNext
03.2019 - 01.2022
  • Developed media campaign strategies to align with client KPIs
  • Ensured advertising build aligns with client campaign goals
  • Executed multimedia advertising campaigns (OTT/CTV, streaming audio, display, YouTube), provided recap reports, and presented renewal opportunities to clients.
  • Created strategic monthly reports outlining performance, insights from A/B testing, and key strategic opportunities.
  • Developed data-driven optimizations within multiple DSPs for informed decision-making in the optimization of digital marketing strategies.
  • Regularly recommended proactive solutions to mitigate errors. Resolved platform and campaign issues proactively and expediently; worked cross departmentally for issue resolution when needed.
  • Maintained strong partnerships with external vendors and the internal sales team.

Multimedia Account Manager

CoxNext
01.2016 - 06.2019
  • Collaborated with 4–5 Multimedia Account Executives on the outbound Local Sales Team to deliver strategic pre- and post-sale support for advertising clients, with a focus on Arts & Entertainment accounts and multimedia campaign execution.
  • Built and nurtured strong relationships with advertisers in a collaborative sales environment, contributing to client retention and campaign success.
  • Accurately processed multimedia advertising orders and responded to a wide range of inbound client requests, including sales inquiries, billing issues, and creative specifications.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Compiled industry research, developed custom reporting and presentations, maintained existing accounts, and set up new accounts.
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
  • Developed custom programmatic strategies for advertising clients to best fit their campaign objectives.
  • Optimized clients' digital campaigns for best performance according to their Key Performance Indicators.

Account Manager

Inform, Inc.
09.2015 - 01.2016
  • Increased client satisfaction by fostering strong relationships and providing prompt, solutions-oriented support.
  • Developed customized video account plans for clients to help them achieve their business goals.
  • Collaborated with premier accounts to strategize video syndication and content curation across websites and social media platforms.
  • Consistently exceeded quarterly revenue targets by driving video viewership and monetization for partner accounts.
  • Built and maintained cross-functional relationships with partners' editorial, technical, business development, and advertising teams.
  • Led sales strategy and product implementation discussions while managing regular reporting (daily, weekly, monthly, and annual) to track performance and optimize outcomes.

Associate Account Manager

Inform, Inc
06.2014 - 01.2016
  • Anticipated clients' needs by staying in touch on regular basis.
  • Grew inventory, video views, and revenue for existing digital media partners through strategic account management.
  • Contacted regular and prospective customers to explain product features and solicit orders.
  • Developed and maintained strong relationships with partners' editorial, technical development, business development, and advertising teams.
  • Led strategic implementation discussions and conducted product demonstrations to support adoption of Inform's digital media solutions.
  • Enhanced overall site performance by coordinating product implementations tailored to partner needs.
  • Collaborated with Account Managers during breaking news events to maximize both company and partner performance.

Education

Bachelor of Arts - English

The Ohio State University
Columbus, Ohio
12-2011

Skills

  • Campaign management
  • Advertising management
  • Media buying
  • Staff training and development
  • Team leadership
  • Strategic planning
  • Performance management

Accomplishments

  • Outstanding Top Performer, Support Winner, Third Quarter 2021
  • Outstanding Top Performer, Support Winner, Second Quarter 2018
  • Outstanding Top Performer, Support Winner, Fourth Quarter 2018
  • Outstanding Top Performer, Support Winner, Fourth Quarter 2017
  • First ever Strategic Sales Support winner presented with the annual Outstanding Top Performer "Rookie of the Year" award for 2016
  • Outstanding Top Performer, Support Winner, Fourth Quarter 2016

Timeline

Senior Media Strategist

CoxNext
01.2022 - Current

Digital Media Strategist

CoxNext
03.2019 - 01.2022

Multimedia Account Manager

CoxNext
01.2016 - 06.2019

Account Manager

Inform, Inc.
09.2015 - 01.2016

Associate Account Manager

Inform, Inc
06.2014 - 01.2016

Bachelor of Arts - English

The Ohio State University

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