Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
References
Timeline
Generic
Michaela McRae

Michaela McRae

Groveland,FL

Summary

Motivated and goal-driven sales professional with over 10 years of success in automotive and SaaS sales. Demonstrated ability to consistently exceed quotas, build lasting client relationships, and deliver consultative solutions tailored to client needs. Experienced in training, onboarding, CRM tools, and cross-functional collaboration. Energetic self-starter with strong people skills, negotiation expertise, and a passion for continuous learning. Fluent in English and German.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Regional Sales Manager, Southeast

NCC / ProMax
12.2024 - 09.2025
  • Developed and maintained a strong sales pipeline across the Southeast region.
  • Prospected new business opportunities and cultivated relationships with key stakeholders.
  • Led consultative sales conversations focused on uncovering client pain points, and providing tailored solutions to improve dealer operations.
  • Consistently surpassed KPIs through solution-based sales and customer-centric strategies.
  • Represented NCC at NADA 2025, building industry connections, and promoting brand visibility.
  • Analyzed regional market trends to discover new opportunities for growth.
  • Penetrated new markets by investigating competitor products, services, and trends.
  • Established relationships with key accounts in the region through personal visits and phone calls.
  • Identified opportunities for cross-selling and up-selling within existing customer base.
  • Ensured compliance with company policies and procedures related to regional sales operations.
  • Maintained accurate records of all sales activities including leads generated and closed deals.
  • Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.

Inside Regional Sales Manager

Cox Automotive
02.2018 - 12.2024
  • Prospected, developed, and managed regional dealer accounts, consistently exceeding sales quotas.
  • Delivered customized demos and proposals tailored to dealership goals.
  • Maintained up-to-date knowledge of all Cox Automotive solutions, and led cross-promotional efforts.
  • Partnered with outside account managers, marketing, and customer service to align efforts.
  • Facilitated onboarding and ongoing training for clients and new team members.
  • Conducted dealer visits, one-on-one, and group training sessions.
  • Maintained CRM accuracy using Salesforce, and reported sales metrics and forecasts to leadership.
  • Identified opportunities for cross-selling and up-selling within existing customer base.
  • Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
  • Resolved customer inquiries promptly as well as escalated issues when necessary.
  • Provided technical advice and support on product features and benefits to customers.
  • Maintained accurate records of all sales activities including leads generated and closed deals.
  • Cultivated an environment that fostered teamwork among regional sales staff members.
  • Negotiated contracts with distributors, vendors, retailers. in the region.
  • Participated actively in industry conferences and seminars for knowledge sharing purpose.
  • Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.

Sales Consultant & Subprime Finance

Cable Dahmer Chevrolet
Independence
07.2010 - 02.2018
  • 2013 to 2017 Top Sales Consultant award recipient.
  • Managed CRM and inventory, developed marketing strategies, and ensured client follow-up and satisfaction.
  • Provided expert vehicle knowledge and financing support, particularly in subprime lending scenarios.
  • Consulted with customers to identify vehicle preferences and needs.
  • Demonstrated vehicle features and benefits during test drives.
  • Negotiated sales agreements to finalize vehicle purchases.
  • Collaborated with finance team to arrange customer financing options.
  • Provided exceptional customer service throughout the sales process.
  • Trained new sales associates on product knowledge and selling techniques.
  • Followed up with customers post-sale to ensure satisfaction and retention.
  • Developed and maintained relationships with clients to increase sales revenue.
  • Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
  • Performed cold calls to prospective customers to introduce company offerings.
  • Greeted incoming customers and provided expert sales and service to drive revenue.
  • Participated in regular training sessions on new products, services, and industry trends.
  • Handled credit and debit card payment processing to complete purchasing experience.
  • Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
  • Maintained accurate records of all sales activities in the CRM system.
  • Identified areas of improvement within existing processes and procedures.
  • Developed key customer relationships to increase sales.
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Negotiated deals and handled complaints or objections.

General Manager

Denny's
Blue Springs
10.2003 - 01.2010
  • Led operations for a team of 40 employees, overseeing hiring, training, scheduling, and performance.
  • Maintained customer satisfaction, and resolved escalated issues.
  • Managed payroll and implemented local marketing strategies.
  • Oversaw daily operations to ensure efficient service and customer satisfaction.
  • Managed staff scheduling to optimize labor costs and coverage.
  • Developed training programs for new employees to enhance service quality.
  • Implemented inventory control procedures to reduce waste and improve supply management.
  • Coordinated marketing initiatives to promote menu items and special events.
  • Ensured compliance with health and safety regulations across all departments.
  • Fostered a positive work environment through effective communication and team-building activities.
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Trained employees on duties, policies and procedures.
  • Created schedules and monitored payroll to remain within budget.
  • Established and maintained effective communication with staff members to ensure efficient operations.
  • Administered employee discipline through verbal and written warnings.
  • Tracked monthly sales to generate reports for business development planning.
  • Guided management and supervisory staff to promote smooth operations.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Ensured compliance with local health department regulations regarding food safety standards.
  • Directed safety operations and maintained clean work environment to adhere to FDA and OSHA requirements.
  • Conducted regular meetings with senior management team to review progress against established objectives.
  • Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
  • Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
  • Delegated work to staff, setting priorities and goals.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Education

Teaching Degree for Nursing -

Berufsfachschule
Munich-Germany
01.1986

Certified Nursing Degree -

College 3
Germany
01.1984

High School Diploma -

Waldorf Astoria
Rheinland Pfalz, Germany
01.1981

Skills

  • Consultative sales
  • Salesforce expertise
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • VinSolutions expertise
  • Familiarity with Reynolds & Reynolds
  • Prospecting strategy
  • Customer retention
  • Training and coaching
    Mentorship and guidance
  • Negotiation expertise
  • Product demos
  • Sales projection analysis
  • Customer relationship management
  • Consultative selling
  • Solution-based selling
  • Cross-selling strategies
  • Effective communication
  • Problem solving
  • Negotiation skills
  • Pipeline maintenance
  • Quote preparation
  • Upselling and cross selling
  • Presentation
  • Territory and account management
  • Sales presentations
  • Sales coaching
  • Presentations and public speaking
  • Lead generation
  • Cold calling
  • Motivational and inspirational

Affiliations

  • Secretary for Nonprofit HOA
  • Event organizer for Nonprofit

Accomplishments

  • established and maintained a Website for our HOA community
  • Created marketing campaigns for a dog trainer
  • Teaching how to use knitting machines

Certification

  • 2024 · Trusted Advisor Status – Fixed Operations Training
  • 2024 · Strengthening Customer Connections Training
  • 2024 Dealertrack DMS Certification
  • 2023 – DealerTrack DMS 360 Training – Aftermarket Standalone Certification
  • 2020 – Phone Selling Best Practices and Techniques
  • 2018 – Challenger Certification

Languages

English
Professional
German
Professional

References

References available upon request.

Timeline

Regional Sales Manager, Southeast

NCC / ProMax
12.2024 - 09.2025

Inside Regional Sales Manager

Cox Automotive
02.2018 - 12.2024

Sales Consultant & Subprime Finance

Cable Dahmer Chevrolet
07.2010 - 02.2018

General Manager

Denny's
10.2003 - 01.2010

Teaching Degree for Nursing -

Berufsfachschule

Certified Nursing Degree -

College 3

High School Diploma -

Waldorf Astoria

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