Overview
Work History
Education
Skills
Certification
Timeline
Generic

Michaela R. O’Leary

Arcadia,AZ

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

EBacon
09.2023 - Current
  • Creates and manages compelling marketing campaigns across various channels (email, social media, blogs, landing pages), resulting in a 30% increase in lead generation and 50% boost in social media engagement.
  • Develops and analyzes marketing strategies, including email and PPC campaigns, optimizing for engagement and conversions. Achieves 25% increase in email open rates.
  • Utilizes data analytics tools to track performance, ROI, and provide actionable insights. Prepares regular performance reports for team and management.
  • Manages CRM (HubSpot) for accurate data, customer segmentation, and lead management. Sets up webinars and promotional materials using various platforms.
  • Enhances SEO through keyword research, content optimization, and link building, increasing organic traffic by 20%. Creates long-form content (blogs, guides) and conducts A/B tests to optimize campaigns.
  • Coordinates product launches with cross-functional teams, contributing to 15% sales growth.
  • Implements comprehensive digital marketing strategies, encompassing SEO, content creation, social media management, and email marketing, driving significant improvements in lead generation, engagement, and sales.

Digital Marketing Coordinator

Johnson Consulting Group
09.2022 - 08.2023
  • Developed, managed, and executed company's online digital marketing tactics with focus on immediate and long-term business objectives
  • Created graphics, email templates, and wrote brand-aligned content for digital and print trade ads, emails, newsletters, and informational one-pagers
  • Developed SEO keywords, performed keyword audits, and link building to increase brand awareness
  • Email manager for four business units, with 250% increase in leads and 653.9% increase in revenue in just under a year
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy
  • Managed vendors and outsourced content
  • Performed A/B email testing to determine most effective method of marketing to potential customers
  • Coordinated press releases with media, as well as edited and published blogs using WordPress

Traffic Coordinator

OH Partners
05.2021 - 09.2022
  • Managed agency projects, built project timelines, prioritized tasks, and acted as a liaison between creative studio and project initiators to optimize workloads and ensure high utilization rates
  • Helped create scope of work on projects to provide estimates and purchase order creations
  • Communicated deadlines and established benchmarks for incremental departmental success
  • Trafficked twenty-four accounts at once during peak periods and consistently trafficked at least 19 to 20 accounts at one time
  • Coordinated and scheduled branding and re-branding campaigns for government and social media clients, generating $2-3 million in revenue
  • Coordinated and scheduled paid social media posts, website landing pages, and email campaigns using Mailchimp templates

Education

Bachelor of Science - Marketing

Arizona State University
Tempe, AZ
05.2021

Skills

  • Graphic Design: Adobe Photoshop, Acrobat, Indesign & Canva
  • Microsoft Office
  • Website Development: WordPress, HubSpot, & HTML
  • Email Marketing/ Content Management: MailChimp, Constant Contact, & HubSpot CMS Hub
  • Project Management: Workamajig, Mondaycom, Deltek, & Aha!
  • Customer Relationship Management: SalesForce & HubSpot
  • Social Media Management: Sprout Social, HubSpot, & Metricool
  • Event Planning
  • Branding

Certification

Google Primer

The Fundamentals of Digital Marketing

HubSpot Content Marketing

Timeline

Marketing Coordinator

EBacon
09.2023 - Current

Digital Marketing Coordinator

Johnson Consulting Group
09.2022 - 08.2023

Traffic Coordinator

OH Partners
05.2021 - 09.2022

Bachelor of Science - Marketing

Arizona State University

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Michaela R. O’Leary