MICHAELA R. O’LEARY
Scottsdale,Arizona
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Political Consultant
Arizona State University, Delta Zeta Sorority, Arizona Grassroots Advocates
Digital Marketing Coordinator
Johnson Consulting Group
09.2022 - 08.2023
- Developed, implemented, and managed the company's online digital marketing efforts while ensuring all marketing efforts served immediate and long-term business goals
- Assisted with the creation and development of content for both internal and external communications, including conducting project research, writing communications in line with brand tone and voice, and coordinating distribution of content
- Worked with Canva, Adobe Creative Suite, Constant Contact, Hubspot, Metricool, and Sprout Social to design, write, and schedule graphics, digital and print trade ads, emails, newsletters, and informational one-pagers
- Developed SEO keywords and performed keyword audits and link building in order to increase brand awareness
- Email manager for four business units, with a 250% increase in leads and a 653.9% increase in revenue over the span of just under a year
- Experience navigating and using the following tools for reporting and analytics: UTM tracking, Google Analytics 4, Data Studio, Ahrefs, Local Lock, Premier, Hubspot gravity forms, and Microsoft Clarity
- Continued website development using WordPress
- Managed vendors and outsourced content
- Coordinated and lead company-wide meetings on customer experience best practices.
Traffic Coordinator
OH Partners
05.2021 - 09.2022
- Coordinated and assigned tasks for agency projects while monitoring work-in-progress jobs, establishing priorities, assisting as a day-to-day liaison between the creative studio and project initiators to provide scheduling updates clarifying questions troubleshooting problems to optimize Creative Studio workloads while ensuring high utilization rates among the Creative Studio
- Help create scope of work on projects to provide estimates and purchase order creations
- Trafficked twenty-four accounts at once during peak periods and consistently trafficked at least 19 to 20 accounts at one time
- Utilized Excel and current CRM system to provide key reports for use within the business
- Helped to write the company-wide process document for our newly implemented CRM System (Deltek)
- Coordinated and scheduled branding and re-branding campaigns for government and social media clients, generating $2-3 million in revenue
- Successfully coordinated and scheduled paid social media posts, website landing pages, and email campaigns using Mailchimp templates.
Education
Bachelor of Arts - Marketing
W.P. Carey School of Business Marketing, Arizona State University
Tempe, AZ05.2021
Minored - Business Communications
Skills
- Press Releases
- Social Media Best Practices
- Adobe Creative Suite
- Developing Targeted Leads
- Content Curation
- Email Blasts
- Graphic Design
- Web Analytics
- Analyze Trends
Certification
Content Marketing Certification, Hubspot – 2021
The Fundamentals of Digital Marketing & Google Primer, Google – 2021
Timeline
Digital Marketing Coordinator
Johnson Consulting Group
09.2022 - 08.2023
Traffic Coordinator
OH Partners
05.2021 - 09.2022
Political Consultant
Arizona State University, Delta Zeta Sorority, Arizona Grassroots Advocates
Bachelor of Arts - Marketing
W.P. Carey School of Business Marketing, Arizona State University
Minored - Business Communications
Content Marketing Certification, Hubspot – 2021
The Fundamentals of Digital Marketing & Google Primer, Google – 2021
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