Summary
Overview
Work History
Education
Skills
Timeline
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Michael Chen

New York

Summary

Marketing professional with 8 years of experience specializing in digital marketing, advertising strategy, and multi-channel campaign implementation. Expertise in paid media, full-funnel marketing, and data-driven optimizations. Proven track record of collaborating across teams to drive performance improvements and deliver business results. 8 years of experience in paid media across platforms (Facebook Ads, Google Ads, etc.), with a focus on exceeding KPI goals. Strong foundation in email marketing, content marketing, display advertising, and social media strategy. Skilled in campaign performance analysis, optimizing strategies to improve engagement and conversions. Highly collaborative with cross-functional teams to ensure cohesive and effective marketing efforts.

Overview

9
9
years of professional experience

Work History

General Manager & Marketing Lead

Goldfish Swim School
05.2017 - Current
  • Lead a team of 60+ staff members, ensuring high productivity and positive morale across departments
  • Spearhead marketing initiatives including paid social campaigns, local outreach, and promotions, driving customer growth and retention
  • Conduct daily performance reviews of campaigns, adjusting strategies to improve engagement and conversions
  • Collaborate with internal teams to align marketing strategies with operational goals
  • Developed and implemented staff training programs, incorporating marketing and sales skills

Front Desk Representative & Marketing Support

Goldfish Swim School
01.2016 - Current
  • Contributed to marketing strategies, helping improve lead generation through content marketing and promotions
  • Assisted in coordinating private events, driving increased customer engagement
  • Supported customer service efforts, improving retention through personal interaction and tailored communications

Education

Bachelor of Business Administration - Marketing, Communications

University of Michigan
Dearborn, MI
12.2021

Skills

  • Google Ads
  • Facebook Ads
  • Email Marketing
  • Content Creation
  • Instagram
  • Salesforce
  • HubSpot
  • Google Analytics
  • IClassPro
  • Links
  • Campaign Optimization
  • Strategy
  • Team Leadership
  • Collaboration
  • Operations Management

Timeline

General Manager & Marketing Lead

Goldfish Swim School
05.2017 - Current

Front Desk Representative & Marketing Support

Goldfish Swim School
01.2016 - Current

Bachelor of Business Administration - Marketing, Communications

University of Michigan
Michael Chen