Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Timeline
Generic
MICHAEL D. ATTARDI, Sr

MICHAEL D. ATTARDI, Sr

Senior VP
Manasquan,New Jersey

Summary

A former Walt Disney Senior VP of Corporate Alliance who worked directly with Imagineering and the VP of Brand Marketing. Generated over 5 million dollars of new business, sales, and strategic relationships with Febreze, Toshiba, and several other Fortune 500 Companies for Disney. Marketing new business for Disney corporate development, including account management, account acquisition, executive sales overviews, partner assessments, multi-media storytelling proposals, and sales project director. Experience with the NFL, HGTV, the Jim Henson Company, Marklin, and the NFL Alumni. An entrepreneur, author, public speaker, and strategic leader in managing successful businesses and receiving numerous industry awards. A strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. An engaging and pleasant personality with expertise in improving customer relationships.

Overview

33
33
years of professional experience

Work History

Senior Vice-President of Corporate Alliance/Creative Director

SEISAN, INC.
01.2019 - Current
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Established departmental performance goals and provided feedback for underperforming areas.
  • Developed and created AR/VR technology for branding partnerships.
  • Oversaw creative for original IP Meteverse AR video game.
  • Formed strategic partnerships and connected with potential clients to drive business development.

President/Senior VP of Corporate Accountants

NFL ALUMNI ASSOCIATION, NATIONAL FOOTBALL LEAGUE
01.2010 - 01.2020
  • Was successful in aligning all NFL Alumni Sponsorship businesses, including Audi, Porsche, and Best Buy, into one corporate alliance development organization for the company, achieving over 1M in new sales.
  • Managed the NFL Pro Bowl account plans, territorial development, and individual sales budget to exceed revenue targets in the Orlando, Florida, market.
  • Identify the NFL Alumni Central Florida market territory in support of overall long-term revenue growth.
  • We led our team to procure 11 new business strategic alliances for the 2016 Super Bowl and Pro Bowl games, leading to new revenues of over 10 million dollars.
  • Drove corporate revenue by creating strategies that fit perfectly with the company's vision and mission.

Creative Director

WALT DISNEY COMPANY
01.2016 - 01.2019
  • Corporate Alliance/Marketing
  • Created and negotiated a 5M deal between Febreze and Disney.
  • Directed team to create new brand marketing scents within Disney Transportation and Disney Resorts with Febreze.
  • Proposed and generated new revenues of 3M for iconic Disney Monorail with a purchase called “Monorail Dine-A-Round.” This experience improved guest relations and complemented the Disney company philosophy.
  • Worked within our Disney theme park, transportation, ESPN sports complex, and corporate alliance.
  • Awarded the Disney Cast Member Quarterly Award after I created an innovative digital marketing tool that disrupts the marketing/advertising and B2B industries.
  • Designed innovative, creative strategies to raise brand awareness and engagement for the Walt Disney Company.

CEO/Corporate Alliance Director

DREAM BALLOON ENTERPRISES
01.2006 - 01.2016
  • Multi-Media Company, Developed B2B projects with the Jim Henson Company and Walt Disney Animation.
  • Created content for the hit show “Sid the Science Kid” and created the award winning animated short film “Snowyville.” Role included account management, new acquisitions, executive overviews, baseline assessments, and contract negotiations.
  • Created sales, branding, marketing, and corporate alliance strategies for several literary intellectual properties in the global film and toy markets.
  • Provided technical and architectural presentations for clients and shareholders.
  • Computer Generated Imagery (CGI) and motion capture creator for innovative animation film technology.
  • 15 years’ experience in B2B Sales and Account Management with consistent demonstrated success in meeting performance targets.

CEO/Publisher

JERSEY SPORTS NEWS
01.1995 - 01.2014
  • Multi-Media Sports Publication, Founded and managed the multi-media executive operations for the premier regional sports publication that produced over $1,8M in sales and supported educational scholarships and public relations for 28 boards of education districts in State of New Jersey.
  • Worked with city, county and state government officials on sports related projects that enhanced the welfare and safety of their student-athletes.
  • Managed and enhanced original marketing materials to support the new initiatives for regional sports publications.
  • Developed technical specifications and wrote editorial content for the weekly periodical that reached over 198 thousand readers.
  • Managed team that prepared product marketing technology for internet presence and video streaming.
  • Managed multiple accounts and develop teams to support account solutions.
  • The ability to address and develop relationships at a senior/executive decision maker level, including Directors, VPs, and C-level Officers.

Professional NFL Place-Kicker

LOS ANGELES RAIDERS FOOTBALL
01.1991 - 01.1993
  • Professional Place-kicker for Los Angeles Raiders.
  • Worked with the special teams coach on team assignments and football strategy.
  • Responsible for making field goals and kick-offs.
  • Attended all practices, meetings, and workouts on time

Education

Certificate of Master Class - Corporate Alliance

Georgia Institute of Technology- Scheller College
Atlanta, GA
09.2014

Bachelor of Arts - English

Montclair State University
Upper Montclair, New Jersey
02.1991

Certificate of Mater Class - English Literature

University of The District of Columbia
Washington, DC
03.1990

Associate of Arts - American And English Literature

Kutztown University
Kutztown, Pennsylvania
05.1989

Skills

    - Strong leadership abilities with experience managing teams and projects

    - Excellent communication skills, both written and verbal

    - Proven track record of successful fundraising and donor relations

    - Knowledge of development best practices and strategies

    - Ability to build and maintain relationships with alums, donors, and community partners

    - Experience planning and executing events and programs

    - Proficiency in Microsoft Office and database management systems

    - Strong organizational and time management skills

    - Flexibility and adaptability to changing priorities and situations

    - Commitment to the mission and values of the United States Naval Academy Alumni Association

Accomplishments

· President’s Lifetime Achievement Volunteer Service Award.

· Boy Scouts of America National Court of Honor Heroism Award.

· Boy Scouts of America National Court of Honor Medal of Merit Award.

· United States Navy League in NJ “Man of the Year” Award.

· Walt Disney World Cast Member Quarterly Award of Excellence.

· Ninety-seven industry Film/Media Awards for animation products.

· First runner-up for short-animated film at Festival of Cannes, France.

· Generated 5M in new toy sales for Marklin, Inc.

· Hayden Films Innovator of the Year Award.

· Created original animated content for the Jim Henson Company.

· Produced and Directed 4 animated short films.

· 127 musical copyrights and 11 screenplay copyrights.

· Created an innovative process of live-action and CGI.

· NFL Players Association- Community Leader of the Year Award.

· NFL Alumni- President of the Year Award.

· Top executive in Monmouth County for Sports/entertainment

· NCAA Special Teams Player of the Year and All-ECAC.

Affiliations

Recently recognized for the Disney Cast Member of the Quarterly Award of excellence. Completed The National Football League Transition Assistance Program at the Scheller College of Business at Georgia Institute of Technology. Successfully completed the Assistant Scoutmaster’s Program and Wood Badge Master Training for the Boy Scouts of America with Troop 225.

Additional Information

  • NFL Alumni- President of the Year Award. Top executive in Monmouth County for Sports/entertainment NCAA Special Teams Player of the Year and All-ECAC.
  • Les Brown- Certified public speaker and charity event planner. Innovator of original multi-media content for all corporate alliance and social media venues. NFL Community Service Award. Long Branch Athletic Hall of Fame inductee. Professional football player in the NFL for the L.A. Raiders, Dallas Cowboys, Tampa Bay, and New York Jets from 1991-93.
  • Generated 5M. in new toy sales for German Toy Company Marklin, Inc. Hayden Films Innovator of the Year Award. Created original animated content for the Jim Henson Company. Produced and Directed 4 animated short films. 127 musical copyrights and 11 screenplay copyrights. Created an innovative process of live-action and CGI animated film production.

Timeline

Senior Vice-President of Corporate Alliance/Creative Director

SEISAN, INC.
01.2019 - Current

Creative Director

WALT DISNEY COMPANY
01.2016 - 01.2019

President/Senior VP of Corporate Accountants

NFL ALUMNI ASSOCIATION, NATIONAL FOOTBALL LEAGUE
01.2010 - 01.2020

CEO/Corporate Alliance Director

DREAM BALLOON ENTERPRISES
01.2006 - 01.2016

CEO/Publisher

JERSEY SPORTS NEWS
01.1995 - 01.2014

Professional NFL Place-Kicker

LOS ANGELES RAIDERS FOOTBALL
01.1991 - 01.1993

Certificate of Master Class - Corporate Alliance

Georgia Institute of Technology- Scheller College

Bachelor of Arts - English

Montclair State University

Certificate of Mater Class - English Literature

University of The District of Columbia

Associate of Arts - American And English Literature

Kutztown University

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MICHAEL D. ATTARDI, SrSenior VP