Michael D. Johnson
Summary
Results-driven professional with expertise in fundraising, social media marketing, and business development. Strong at building strategic relationships, implementing effective marketing strategies, and delivering exceptional results. Skilled data analyst with a history of solving complex data problems and providing clear and effective reporting. Proficient in business intelligence and technical support. Tools used: Salesforce, SQL, Advanced Excel (Pivot Tables, VLOOKUP, Slicers), Azure, Tableau, Scrum, Mainframe, Toad
Overview
8
8
years of professional experience
1
1
Certification
Work History
Principal Business Analyst
Gainwell Technologies
05.2023 - Current
- Responsible for daily, weekly, and monthly delivery processes, ensuring timeliness and accuracy of deliverables across multiple product lines (includes CAV, CIB, DIS, I&P, PI, and MSP).
- Experienced in implementing and customizing laboratory information management systems (LIMS) to streamline data capture, analysis, and reporting processes, enhancing overall operational efficiency.
- Planned and designed standard business processes following established approach and methodology; formulated recommendations to improve and support business activities.
- Analyze healthcare data to identify trends, patterns, and opportunities for improvement in operational efficiency, cost reduction, and patient care.
- Analyzed provider contracts, pricing, designs, and configured provider agreements.
- Served as a knowledgeable bridge between clients, project managers, and technical staff to define, document, and
share business requirements and expected impact. - Monitor key performance indicators (KPIs) related to healthcare operations, finance, and quality of care, identifying deviations and recommending corrective actions.
- Communicate findings and recommendations to stakeholders through presentations, reports, and other channels, tailored to their specific needs and expertise levels.
- Proficient in analyzing laboratory workflows and data management systems to identify inefficiencies and propose solutions for optimization.
- Used analytical and relational database software to quantify the anticipated impact of work.
o Tools used: SQL, Advanced Excel (Pivot Tables, VLOOKUP, Slicers), Azure, Tableau, Scrum, Mainframe, Toad
Associate Director of Development
Ohio University
03.2022 - 06.2023
- Oversaw, mentored, and evaluated fundraising staff members while effectively managing a diverse portfolio of 300+ constituents.
- Devised and implemented strategic approaches to drive new and elevated contributions.
- Skillfully edited various promotional publications, including brochures, to enhance messaging and impact.
- Cultivated and nurtured productive relationships with clients, government officials, and media representatives, fostering lucrative fundraising prospects.
- Formulated comprehensive fundraising plans that optimized participation, contributions, and cost-efficiency.
- Conducted meticulous research to identify key objectives, net worth, charitable giving history, and other pertinent information pertaining to potential donors, investors, and broader donor markets.
Marketing Development Analyst
THE COCA-COLA COMPANY
05.2021 - 08.2022
- Oversaw a diverse client portfolio of 100+, effectively bridging communication gaps between acquisition and marketing teams, fostering seamless collaboration across departments.
- Skilled in translating technical jargon from laboratory staff into actionable insights for business stakeholders, facilitating effective communication and decision-making.
- Leveraged comprehensive B2B marketing strategies to amplify brand visibility and bolster customer conversion rates.
- Formulated and executed targeted business development initiatives aligned with company objectives, product specifications, market insights, and budgetary considerations. Proficient in utilizing industry-standard tools including Salesforce, Pardot, and Marketo.
- Employed IRR analysis techniques to evaluate investment performance and ensure optimal returns.
- Notable Accomplishment: Revitalized existing marketing strategies and plans, resulting in a remarkable 23% sales growth within a one-year timeframe.
- Tools used : Salesfore, Marketo, Pardot, SQL, Advanced Excel (Pivot Tables, VLOOKUP, Slicers), Azure, Tableau, Scrum, Mainframe, Toad
Project Manager
MarketSource, Inc.
09.2016 - 09.2019
- Demonstrated strong leadership abilities by effectively managing and supervising a cohesive team of 15 employees, fostering a collaborative and productive work environment.
- Strategically developed and implemented monthly work schedules, leveraging employee data to ensure optimal staffing levels across all departments and shifts.
- Exercised diligent oversight over key accounts, delivering exemplary service while effectively managing budget constraints.
- Consistently achieved outstanding sales results by skillfully upselling customers on accessories and promotions, driving a remarkable 25% revenue increase, with average monthly sales of $45,000.
- Proactively conducted informative product demonstrations, keeping both customers and employees well-informed about the latest offerings.
- Tools used: SQL, Advanced Excel (Pivot Tables, VLOOKUP, Slicers), Azure, Tableau, Scrum, Mainframe, Toad, Salesforc
Education
Bachelor of Arts - Business Communication & Marketing
Ohio University
Athens, OHSkills
- Business Management and Development(5 years)
- Project Management (5 years)
- SQL
- Tableau
- Scrum
- IT Business Analysis
- Toad
- Mainframe
- Azure DevOps Server
- Product Marketing (5 years)
- Social Media Marketing (6 years)
- Creative Writing (5 years)
- Communication
- Decision Making
- Calender Management (6 years)
- Facilitates Coordination (4 years)
- Salesforce
- Pardot
- Google Analytics
- Advanced Excel (Pivot Tables, Slicers, VLOOKUP), and Data Visualization
- Managing teams of 30 people
- Hosting events for 300 people
- Client Relationship Management
- Digital Content Platforms
- Time Management
- Travel Management (4 years)
- Expense Reports
- Concur (3 years)
Certification
- Google Analytics Professional Certification
- IT Help Desk for Beginner
- IT Service Desk: Customer Service Fundamentals
- Salesforce Essential Training
- Understanding and Prioritizing Data Privacy
- Content Marketing
- Event Planning
- Fundamentals of digital marketing
- Graphic Design
- Optimizing Resumes for Applicant Tracking Systems
- Program Management Foundations
- Social Media Marketing: Strategy and Optimization
- Talent Sourcing
- Unconscious Bias
- Cvent Supplier Network Certificate of Excellence
Timeline
Principal Business Analyst
Gainwell Technologies
05.2023 - Current
Associate Director of Development
Ohio University
03.2022 - 06.2023
Marketing Development Analyst
THE COCA-COLA COMPANY
05.2021 - 08.2022
Project Manager
MarketSource, Inc.
09.2016 - 09.2019
Bachelor of Arts - Business Communication & Marketing
Ohio University