MICHAEL MUSE, MBA
Seattle,WA
Summary
GTM Strategy & Growth Marketing Expert:
Data-Driven Leader | Revenue Growth Architect | Market Expansion Strategist
Dynamic and results-driven Go-To-Market (GTM) Strategy & Growth Marketing leader with over a decade of experience driving revenue growth, market expansion, and customer acquisition. Adept at leveraging analytics, automation, and AI-driven insights to increase engagement, optimize performance, and scale high-impact marketing strategies. Passionate about building high-performing teams and collaborating cross-functionally to align business objectives with data-backed marketing initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
VP of Growth Marketing & GTM Strategy
Oxygen Experience
02.2022 - 11.2024
- Developed and executed a comprehensive retention strategy, resulting in a 25% increase in customer lifetime value through personalized marketing campaigns.
- Led the analysis and segmentation of customer data to identify high-value targets for retention and upsell campaigns, increasing average order value by 20%.
- Managed a budget of $500k for paid media campaigns, optimizing spend across channels to achieve a 30% improvement in ROI.
- Implemented A/B testing frameworks for all digital marketing campaigns, leading to a 10% improvement in conversion rates across the board.
- Negotiated with vendors to secure cost-effective marketing tools and services, saving the company over $100k annually.
Director of Marketing & GTM Strategy
Launch Consulting
05.2019 - 02.2022
- Led the Enterprise Go-to-Market process, increasing strategic execution efficiency by 25% by improving timelines and clear milestones.
- Created budget efficiencies across sales and marketing teams, resulting in a 20% reduction in marketing costs while maintaining effectiveness.
- Partnered with sales and product teams to unlock campaign operational excellence, leading to a 15% increase in qualified lead conversions.
- Managed, developed, and coached a team of 8 marketing professionals, resulting in a 50% reduction in multi-channel campaign delays.
- Implemented new marketing process tools optimized for field and sales enablement, enhancing team productivity by 30%.
Azure IoT Strategy & Scale GTM Lead
Microsoft (Contract)
05.2018 - 04.2019
- Oversaw and directed deep market IoT research to influence the Azure competitive market position and new market opportunities across 7 key industry sectors, resulting in a Consumption Revenue of $16M per annum.
- Created high-impact messaging and partner enablement materials, resulting in 25% improvement in sales conversion rates.
- Collaborated with demand generation teams to launch multi-channel campaigns that generated multi-millions in Azure Consumption Revenue + qualified leads and increased MQL-to-SQL conversion by 35%.
- Partnered with SDRs and partner channels to refine sales playbooks, resulting in 30% faster sales cycle and 40% increase in partner-influenced revenue.
Global Product Category Manager
Pelican Products
04.2016 - 05.2018
- Designed and executed GTM strategy, expanding market penetration by 30% and increasing retail distribution by 40%.
- Conducted competitive analysis to refine product positioning, leading to a 25% increase in market share.
- Partnered with marketing teams to develop influencer and ambassador programs, driving 50% increase in brand engagement and 35% growth in social media following.
- Won “New Outdoor Retailer Product of the Year” award, driving an additional $10M in revenue and securing retail placement in 200+ new stores.
- Established scalable partner enablement programs that contributed to a 30% increase in distributor-led sales.
Education
MBA - Marketing
Johnson & Wales University
Providence, RI02.2017
Bachelor of Science - International Marketing
Johnson & Wales University
Providence, RI06.2015
Skills
- GTM Strategy & Execution
- Account Based Marketing (ABM)
- Market Research & Competitive Analysis
- Revenue Growth & Demand Generation
- Paid Media & Performance Marketing
- SEO, SEM & Conversion Optimization
- Sales & Partner Enablement Marketing
- Data Analytics & Customer Insights
- Generative AI & Chat-GPT Implementation
- Brand Positioning & Product Marketing
- Leadership & Team Development
- Customer Acquisition & Retention
Certification
- Generative AI For Business: MSFT AZURE OpenAI Certification
- Dartmouth Tuck Executive Program: Google Digital Excellence Program Certification
- Google Analytics Certification
- Certified ChatGPT Expert: Blockchain Council
Timeline
VP of Growth Marketing & GTM Strategy
Oxygen Experience
02.2022 - 11.2024
Director of Marketing & GTM Strategy
Launch Consulting
05.2019 - 02.2022
Azure IoT Strategy & Scale GTM Lead
Microsoft (Contract)
05.2018 - 04.2019
Global Product Category Manager
Pelican Products
04.2016 - 05.2018
- Generative AI For Business: MSFT AZURE OpenAI Certification
- Dartmouth Tuck Executive Program: Google Digital Excellence Program Certification
- Google Analytics Certification
- Certified ChatGPT Expert: Blockchain Council
MBA - Marketing
Johnson & Wales University
Bachelor of Science - International Marketing
Johnson & Wales University
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