MICHAEL GUZMAN
Middletown,NJ
Summary
Strategic technology leader with two decades of experience driving omnichannel digital strategy across a diverse set of Fortune 500 clients, masterfully navigating the omnichannel media ecosystem. I architect comprehensive digital solutions that accelerate business performance and competitive positioning in media and technology landscapes by leveraging advanced technological platforms and strategic insights. Seamlessly integrating cross-functional expertise with cutting-edge digital strategies, I transform traditional operational models into dynamic, responsive, and data-driven organizational capabilities. My approach ensures data integrity and accessibility while evangelizing digital transformation fluency across organizations, delivering measurable business value through innovative technological approaches.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Architect
Bounteous Accolade
New York
07.2023 - Current
- Architected a global delivery operations strategy to integrate Bounteous and Accolite teams post-merger, addressing process inefficiencies and collaboration impediments and fostering cultural cohesion
- Drove post-merger success through strategic change management and operational excellence, resulting in 34% increased global delivery throughput and 18% improved profitability through the implementation of scaled agile principles
- Engineered post-merger integration strategy by implementing competency frameworks and performance metrics, fostering cultural cohesion while addressing process inefficiencies across global multi-disciplinary teams
- Achieved previously unattainable follow-the-sun delivery model through strategic collaboration with global leaders, accelerating time-to-market while improving quality through continuous delivery
- Expanded Latin American operations through analysis of technology hubs and M&A opportunities, resulting in the successful launch of mobile development commerce capabilities in Mexico City
Vice President Global Delivery Strategy and Operations
Publicis Groupe
New York
04.2022 - 07.2023
- Engineered a cloud-powered content production strategy for a $14B pharmaceutical enterprise, redefining digital content delivery through strategic platform integration and advanced workflow optimization
- Transformed complex regulatory environments by consolidating enterprise technologies and reimagining operational methodologies
- Engineered enterprise-grade digital ecosystem by unifying AWS, Adobe Experience Cloud, and Workfront platforms, transforming content operations across 20 global pharmaceutical brands and accelerating market responsiveness
- Developed a unified digital ecosystem across 20+ global brands by integrating AWS, Adobe Experience Cloud, and Veeva Systems, reducing operational costs by 15% and accelerating market responsiveness through strategic technology convergence
- Revolutionized Medical-Legal Review processes by implementing advanced API integrations and Lean-Agile methodologies, cutting approval cycles by 25% while maintaining rigorous regulatory compliance and enhancing stakeholder confidence
- Implemented enterprise-grade DevOps and Scaled Agile frameworks, enabling rapid content production and market adaptation while ensuring robust data governance and operational risk mitigation across complex pharmaceutical marketing landscapes
Group Vice President Digital Transformation Executive
Publicis Sapient
New York
02.2016 - 03.2022
- Pioneered digital transformation in agriscience by developing innovative platforms that drove global business growth across 52 countries and 14 languages
- Delivered strategic technological solutions that expanded market reach and enhanced customer engagement through visionary leadership and scalable digital strategies
- Established a comprehensive digital ecosystem using Adobe Experience Manager, Target, and Analytics platforms, which generated $8M in first-year revenue and scaled to $42M over five years, earning global recognition for transformative digital marketing efforts
- Executed an innovative omnichannel social media strategy that expanded digital reach to 60 million unique users, boosting social engagement by 90% and creating sustainable customer transformation across diverse global markets
- Developed and implemented strategic technological platforms tailored to regional needs, mentoring global teams and simplifying complex transformation strategies into actionable insights that drive business value and technological innovation
Vice President Brand Experience Delivery Lead
Sapient Corporation
New York
05.2012 - 02.2016
- Drove strategic transformation of North American content delivery ecosystem, orchestrating complex workflows, talent optimization, and technological integration to elevate organizational performance and digital innovation capabilities
- Pioneered cross-functional collaboration models that redefined traditional operational approaches and resource management strategies
- Strategically aligned capacity planning, technology resources, and project requirements by developing innovative industry-aligned pods, revolutionizing client management and cross-functional team collaboration approaches
- Transformed global creative development paradigms by introducing groundbreaking co-regional creative co-creation model, integrating India studio operations and challenging traditional offshoring development methodologies
- Established robust governance frameworks and cloud-based delivery platforms that empowered cross-functional teams, driving operational excellence and positioning the organization at the forefront of digital innovation and strategic talent management
Director of Interactive Marketing Operations
DDB
New York
06.2009 - 02.2012
- Pioneered transformative digital content production strategy, establishing a groundbreaking omnichannel studio that evolved into Omnicom's Center of Excellence for Global Studio Operations and Content Development
- Architected comprehensive operational infrastructure that drove significant revenue growth and strategic business expansion
- Conceptualized and launched a digital advertising production studio, rapidly scaling to generate over $8M in revenue within five years and establishing a benchmark for innovative content development models
- Developed comprehensive procurement infrastructure, strategic alliances, and sophisticated pricing frameworks that enabled sustainable business growth and positioned the studio as a critical strategic asset for Omnicom's content ecosystem
- Created a foundational operational model that transformed into Omnicom's Global Studio Operations and Content Development Hub, demonstrating visionary leadership in digital content production and strategic organizational design
Education
Bachelor's Degree - Applied Technology, Machine Learning & AI
University of Maryland Global Campus
Associate of Arts - Advertising Design & Illustration
Fashion Institute of Technology
Skills
- Cultural Agility
- Stakeholder management
- Cross-Functional Team Leadership
- Delivery management
- Innovation Management
- Omnichannel media
Affiliations
- American Society for Pharmacology & Experimental Therapeutics
- Data Visualization Society
- Scrum Alliance
- Project Management Institute (PMI)
- AI Marketing Institute
Certification
- Amazon Ads Certification
- AWS Cloud Technical Essentials
- Scrum Product Owner (CSPO)
- SAFe Agilist
- Scrum Master (SMC)
- Advanced Google Analytics
- Google Mobile Ads
- SFMC Email Specialist
- AI for Project Management
- Claude Gen AI Prompting
Languages
- English, Native
- Spanish, Fluent
Activities
- 2022, Webby Award for Web Development Best Biotechnology Website
- 2016, Sapient Chairman's Award: Outstanding Leadership and Company Impact, 1 of 15 globally among 18,000 employees
Languages
Spanish
Native/ Bilingual
Accomplishments
- Chairman Award: Leadership and Impact (12 awarded among 18,000 global) employees
- Webby Award Best Biotechnology website
Timeline
Architect
Bounteous Accolade
07.2023 - Current
Vice President Global Delivery Strategy and Operations
Publicis Groupe
04.2022 - 07.2023
Group Vice President Digital Transformation Executive
Publicis Sapient
02.2016 - 03.2022
Vice President Brand Experience Delivery Lead
Sapient Corporation
05.2012 - 02.2016
Director of Interactive Marketing Operations
DDB
06.2009 - 02.2012
Bachelor's Degree - Applied Technology, Machine Learning & AI
University of Maryland Global Campus
Associate of Arts - Advertising Design & Illustration
Fashion Institute of Technology
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